2019-2020半亩花田品牌发展研究报告.pptx

2019-2020半亩花田品牌发展研究报告,1,201806-201906,19 2,20192,TOP15,618,618,Data Sources：百度指数、数说故事美妆行业库 Data period：20180601-20190630Data base：10,062,320,0.22%,Data Coverage：WeiboData period：20180601-20190630 Data base：92,272,1818-25,26-3536-4545,2010,0,150,000,300,000,0,7,500,15,000,0,1,000,2,000,0,300,600,0,75,000,150,000,0,100,200,0,500,000,1,000,000,0,40,80,0,600,000,1,200,000,0,30,000,60,000,Data Coverage：Weibo/WeChat/Little Red Book/Dou Yin Data period:20180601-20190630Data base：96,246,x,KOL,KOL*,+,Tier9 KOL,2,0,80,000,160,000,0,250,500,Jan-19Feb-19Mar-19Apr-19,May-19Jun-19,互动量,声量,1W,1K,1W,1K,1K,Data Coverage：Little Red Book Data period:20180601-20190630 Data base：429 Ttbuzz=buzz+engagement,19 2,1K,81%,1% 8% 10%,Data Coverage：Dou YinData period:20180601-20190630 Data base：278,19 2,Data Coverage：WeiboData period:20180601-20190630 Data base：92,272,18,360,16,008,0,20,000,40,000,0,50,100,”,“,”,0,120,000,240,000,0,10,000,20,000,10%,90%,0.09%,99.9%,“,”,KOL,Summary,3,Data period:20190501-20190620 Data base：96,246,2,0001,0000,2019/5/1,2019/5/8,2019/5/15,2019/5/22,2019/5/29,2019/6/5,2019/6/12,2019/6/19,100500,2019/5/1,2019/5/8,2019/5/15,2019/5/22,2019/5/29,2019/6/5,2019/6/12,2019/6/19,0,5,10,2019/5/1,2019/5/8,2019/5/15,2019/5/22,2019/5/29,2019/6/5,2019/6/12,2019/6/19,0,50,100,2019/5/1,2019/5/8,2019/5/15,2019/5/22,2019/5/29,2019/6/5,2019/6/12,2019/6/19,96.2%,2.7%,0.4%,微博,微信1.1%,小红书,抖音,KOL,KOL,KOL,618,Data period:20190501-20190620 Data base：96,246,4,455),8,625),4,010),Data Coverage：weiboData period:20190501-20190620 Data base：18,385KOLTier: 1=Celabrity; 9= fans 100w;90=fans10w 900=fans 10w,0,40000,80000,0,1,000,2,000,2019/5/1,2019/5/8,2019/5/15,2019/5/22,2019/5/29,2019/6/5,2019/6/12,2019/6/19,互动量,声量,互动量,6.1,Tier 910%,1,2,4,3,15.6 & 5.142Tier 9,35.29,45.31,618,x,Data Coverage：weiboData period:20190501-20190620 Data base：203,*,3616,3267,1987,果酸 神经酰胺 烟酰胺,TOP3,4369,2800,2526,保湿 脱皮去 角质,TOP3,Data Coverage：Little Red Book Data period:20190501-20190620 Data base：205,0,1000,2000,50,100,02019/5/1,2019/5/8,2019/5/15,2019/5/22,2019/5/29,2019/6/5,2019/6/12,2019/6/19,声量,互动量,1,2,3,1,尾部KOL（粉丝数少于100）发布产品安利文章,2,3,Data Coverage：douyinData period:20190501-20190620 Data base：73,0,70000,140000,0,5,10,2019/5/1,2019/5/8,2019/5/15,2019/5/22,2019/5/29,2019/6/5,2019/6/12,2019/6/19,互动量,声量,互动量,发布促销优 惠信息,KOL,KOL,KOL,618,x,Data Coverage：douyinData period:20190501-20190620 Data base：73,KOL,KOL,KOL,3KOL,KOL,Summary,谢谢观看,