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智能电视广告投放 风向标 2019年10-11月 1. 广告投放月度趋势 - +13.82% -12.75% - -0.58% -6.65% -9.10% 11 10 - - 11 TOP5 4.8% 11.8% 14.1% 23.0% 28.6% 6.4% 7.6% 11.7% 16.9% 17.3% 7.0% 10.6% 12.8% 18.8% 33.2% +33.3% +37.3% -32.7% +2.8% +73.2% +41.3% +4.7% -17.7% +9.8% -0.8% TOP5 - - 5 TOP5 TOP5 TOP5 12 10 74.8% 10.0% 15.1% 72.2% 10.2% 17.5% 48.7% 17.3% 11.2% 9.0% 13.9% 49.1% 14.6% 11.4% 10.2% 14.6% 11 10 - 23.4% 11 31.5% TOP3 10-11 200% 10-11 TOP10 1 OPPO 11.3% +45.8% 2 9.5% -21.3% 3 7.2% -44.1% 4 6.9% +26.8% 5 VIVO 4.7% +17.7% 6 4.5% -57.0% 7 3.7% +207.7% 8 3.4% +82.8% 9 3.0% 10 2.8% +9560.2% 1 4.1% +2.8% 2 3.3% 3 3.2% +42.6% 4 2.5% +298.2% 5 2.4% +3.7% 6 2.1% +13.4% 7 2.1% -57.9% 8 1.9% +216.9% 9 VIVO 1.6% +25.5% 10 1.5% +7500.6% 8-9 69 238 10-11 TOP10 1 2 3 4 5 6 7 APP 8 9 10 1 / 2 3 APP 4 5 6 7 8 9 10 1573 2019 1 1 -9 30 69 238 10-11 2019 10 1 -11 30 2. 互联网行业广告洞察 11 TOP6 7.9% 9.5% 11.9% 12.2% 13.3% 24.3% -17.5% +10.5% +211.6% +403.4% +2972.8% +260.4% -18.0% +98.4% -17.8% +981.2% -4.2% 5.4% 6.0% 6.6% 8.3% 10.9% 24.4% 10 22 1,073% 22 15 1,193 34,590 1,073% 0 5000 10000 15000 20000 0 100 200 300 400 500 600 700 11 TOP10 11 11 -47.7% -52.3% TGI-92 TGI-108 2.7% 18.3% 36.8% 26.6% 14.1% 1.6% 18 18-24 25-34 35-44 45-54 55 TGI TGI 78 144 221 58 121 168 68% 11 11 1 2 3 4 5 6 1 2019 11 +68% 11 1 2 3 4 oppo 5 vivo VIVO 6 OPPO 2019 10 1 -11 30 2019 * EYE Grow 11 Thanks 谢谢观看
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