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System Initiative on Shaping the Future of Food January 2019 In collaboration with McKinsey they should identify clearly what they need to ensure traceability will help their operations. Civil society and system leaders can play the role of convener to ensure all stakeholders have a chance for input when creating standards and requirements. Traceability offers one example of how the Transformative Twelve can be applied to address food-system challenges and bring significant positive impacts, to both more mature and emerging markets. As it develops, traceability will enable broader opportunities, though this collaboration should be built on a shared vision and executed with a recognition of the mutual benefits of partnership. To achieve traceabilitys full potential, stakeholders will need to come together to enable emerging technologies to go to scale inclusively and to install a broad ecosystem agenda supported by appropriate standards. Figure 2: Every stakeholder has a collective role in supporting an inclusive model of traceability. Retailers Foster collaboration among competitors and across the value chain. Technology companies Continue to develop innovative solutions with a focus on lowering costs, improving delivery and maximizing efficiency. Governments Create policy incentives to support adoption. Civil society Convene stakeholders to establish standards and proper data governance and ownership, in addition to acting as catalytic financiers. Agribusiness Explore new business opportunities and continue to drive towards existing commitments. Producers Engage in collaborations and co-develop inclusive scaling solutions. System leaders Help actors align on a common goal and support enabling innovations, especially those focused on last-mile adoption. Inclusive model of traceability
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