2020-2021手机品牌用户体验感知分析报告.pdf

2020-2021手机品牌用户体验感知分析报告 naO INTRODUCTION 1wfe 91*h XPI PERFORMANCE OF SIX BRANDS 1wfe,v(dc?h XPI PERFORMANCE OF SIX BRANDS ON KEY EXPERIENCE POINTS FU SUMMARY 01 So 02 03 04 naO naQ ,?w(dH-oP(dyO INTRODUCTION naQ PP2AIY85i,ZkENIKw Do (a Hd,OLIO98OL wZ9u0!p J80.xo kKY651pCR5(ddOLRj.or;OLyC0V+2A Ixmn7R?o C. +I+R-RRm(dnq,o E2MSSJRm 5(d PSSyaH.o)CPYv |SS0B+ J1IPOFy-)(NI5(dH-o)(Y? o E2M/6o E2M 0110JRm 9i(d P(M/JRm-RgnE8mx +JR/(m20_Rj.v,;o .3 kO Kd MEg FJ ya )L0? ) 8 5OP 5 0B C0 0!p vC PRj 0 H2 0 TT 20_ v) 84 88 75 73 1wfeO(d 91*h 011091*O(dh /(dH-o)O(dRRo?naS0( wnq? ,o 1wfeO(d 91*h ?-x 91*O(dh (dH-o)O(d(o58o E2M?-xJRm 5(d P(M/JRyygmk=J*(d/o 1wfeO(d 91*h WJWP91*O(dh WJWP5ROLR,;(dH-o)O(dED5 0110 O(du3onq5(61$? J 0110 R5R,; WJWP=5oC(dH-op S#wdo E2M WJWPJRm 5(d P(M/yygm20_Rj.v,;o 1wfeO(d 91*h F 91*O(dh F5ROLR,;(dH-o)(Y?o E2MFJRm 5(d P(M/yygmya(dv,;(9uR?Py a0_(-hP0o (d8Y,DSS 0P1wfeO(d 91*h ?-U 0P1wfe(dvC 91*h ,?w(d58vCJRB50P1w fe0nqBE8H.7J8)Oni1$EQpmnJ,WdenQpJJRB5uJ 0Pmc.0P1wfeTT(d H-o-OCy51w.31$7UOm/-F?y?y-R+ ?-x 1SPIRR,AC-/o#JRnIHBR?Pya+ECo(n(dxMM8&veo s * 8s* o ?-(603,&g&t $PMPS04r/.FVw 0F LyxRcG(/P0ZYm1 2 a1w Rj. d& h7 w&9 .1-&x SSWDo5SSHgDo-&G2(dH-o)(A&t hPL/.(dH-omRcOjJZo E2k=J*? WJWPmvC(dH-o 9i P59 s&s&kr WJWP(dC5nn8?CKnD8InlND 9ifJo IRR,8A&sIRf/9/vC9i0vC9 &vAn03Pd,DDmENu(fe0VEgo WJWP-BC VFACnm80VCKdJg/SI& E&v(k= 91SPK+,D SS /6& 0110 ?-x WJWP F vC ,v(dc? 91*) 1wfe,v(dc? 91*h .hRc vCRc0D. 2 a1w Rj. d& h7 w&9 .1-&x 100 90 80 70 60 50 40 30 0 750000 1500000 2250000 3000000 0 25 50 75 100 / q /dzW.y/XaN pe .Px/0 i. I5iXPIM 71 80 73 66 67 47 57 70 79 83 90 76 65 85 94 78 86 ,v(dc? 91*O(dh 91* 5) B6HRc(n0_.&v OnO&JRk=J*PGsC0n0!p1$)8Pk=J*m(dBl20_v)1$ PRjPO&(dPGsmC/2Ac?0.ma1wJ.&Rc&vamH-oh(N5yao&gXc?&sH-o )&vk(LyCPRjv,v(dc?5Rc8m 1$J,o Hd, 8n 5) 5PQ,v(dc?KFRcmF8n/QZ SS(dc?O,?1 ?(d)OEE(Rc9iI5m-Aos+-A&R_B5RR1$(dmB)ak0m(dH-oP +&8,&Xc?m(dH-o)&vPRj&sh&gH-oDPRj(d- O* (PRj1$ya(d H-oDAmnt_o TT .3 ) 8 Kd MEg )L0? ya FJ kO 20_ v) 5OP 0!p C0 0B 5 vC PRj 0 H2 0 a1w&xRj. 2 h7 d& ?-U 30 40 50 60 70 80 90 10 0 华为 苹果OP P O 小米vi vo 荣耀均值 30 40 50 60 70 80 90 100 华为 苹果 OPPO 小米 vivo 荣耀 均值 0P1wfe,v(dc? 91*h FU SUMMARY H -/.v&,?w(d - =Pm)OR?&G55&s1$-gk0&mP0P0 S&Hd,8nm8?-/P+)O,Cm(5oH ,c?&s(dH-o) 91*m8?-/P+1wfe?)OmmH-om sC1wfe+5H(ND&s0.R?C,)O?,&mmH- oRRCE2R?.?,iRn-n$2k=J*m(dPGs,v (dP-&4_B&k=J*-/#G2mBlP-0ZP,?1CP -o5RYP&0h20_v)nPRjPna-xJRk=J*PGs&m CP-1wfeCPHO COV2Y,v(dc?mH-oo ?CiRTMEnaS (dQ8mE5&5B)O5B/C0k0+-xJRRcmOV 0 &vPd&x&G&smOV0 R?tr-,&5?1wfem2R&A &sR&x1wfeENI/0b=.,y(a5n/0b5Ly0 1wfeunm(*o R=?#niRn_o 9u 0110 1$WJWPB?,&TMEm?CiRc?Jg#)n(smKd MEgJ.ma1wC&Bu0VTMECnP?n(nPv fc?m227&xnaS2&E+mnm1wfe(dH-oo (d&xR-nq, ?(d)OEE(Rc9iI5m-Aos+-A&R_B5RR 1$(dmB) mRPk=J*m(d0 B9uSS5a1w&x Rj.(dvCm(dH-o(_B5k=J*RmEBPOP&R?(m(dk0Im(dCS 9i R?.O(d5nEniRn-1wfeJCRm(d(R?Pvi k=J*mR0ZP&vPCRR?9im(do /P&Koomk=J*(d (dPGs(enPmLst0 .f-F5=P/s0J-/PPP RbDmP mRR(&vPms.1$F/OV0 k=J*PGs=A RmR?PC.1wfesdSC?m0 .Koo7U#S,m(do YPJ8C.1wfeR?F/n,n/P5KK-LnJm0 .1$= C&nJ(dH-omB,(QE?M&o FU