抖音企业蓝V运营白皮书.pdf

STARRANKS T A R R A N K . C O M2.25 4.5 6.75 9 2017 2018 2019H 8.57 6.48 4.1 2017-2019 Fastadata 2019 0.36E 11.4% 8.3QUESTMOBILE TRUTH 2018 10 0% 18% 35% 53% 70% TV 12% 18% 20% 22% 22% 23% 42% 49% 51% 64% 64S T A R R A N K . C O M /banner POI LOGO BGM LOGO 60s V V V V V+/ / / DOU+ /POI -V 2018 & 2019 44.6 221 2019 V 2019 5 6 44.6 21141 10692 9 V 100% 1006% 7% 8% 8% 9% 9% 10% 12% 13% 18% 28 267 TOP 3 2019 2019 V 2019 5 2018 TOP3 2019 TOP3S T A R R A N K . C O M /“ ”CASE exampleStep #1 TA TA KOL TA KOL Step #2 Step #3KOL KOL Step #4 Step #53H HASHTAG / LOGO BGM CASE “ ”3H HOTSPOT CASE “ ” “ ” “ ” C BGM3H HEADLINE CASE X TVC3S 15-60s STRESS CASE OPPO OPPO SIMPLE CASE SIMULATE CASE + UGC/ V 15% 85% /S T A R R A N K . C O M /+01 02 03 04 05 06 | | | 15 01 “ ” 02 “ ” “ ” “ ” + + 03 “01 02 03 04 05 06 | | | “ ” “ ” “ ” 04 “ ” 05 06 “DOU+ DOU+ DOU+ DOU+Step 01 Step 02 TA02 01 03 “ ”S T A R R A N K . C O M / I 8-12 1651W 50.3W 12.5W 2019 3 -6 & KOL / / 3 6 / I & “ ” I 2 8 2W / I KOL 4 188 1732 4942 150 0224 5281 STARRANK