2020手游买量报告.pdf

CONTENTS 01 02 - 03 04 -App Growing 2020 2020 App Growng 2020 2020 2020 App Growing 2020 App GrowingApp Growing 2020 35.68% 62.21% 23.51% App Growing App Growing 20w 530w App 6 * App Growing 2020 App2020 11% 12% 7% 12% 12% 25% 13% 20% Q1 Q2 Q3 Q4 13% 6% 10% 7% 7% 5% 5% 7% 4% 3% 5% 3% 3% 7% 3% 6% 3% 5% 3% 5% 4% 3% 5% 3% * App Growing 202044.42% 47.28% 27.56% 16.65% 38.97% 42.21% 53.05% 52.57% 14.14% 8.17% 18.01% 24.15% 1.70% 2.06% 1.24% 1.44% 0.53% 0.19% 0.10% 5.16% Q1 Q2 Q3 Q4 App Growing 530w+ Q1 Q2 Q3 Q4 TOP6 100% 2020 * App Growing 9 1212 822 1329 1265 1182 1088 1231 985 1560 1070 1039 787 0 500 1000 1500 2000 1 2 3 4 5 6 7 8 9 10 11 12 App Growing 20w 13570 2 6 8 1 3 9 2020 * App Growing TOP 1-25 TOP 26-50 1 26 2 27 3 28 4 29 5 30 6 31 7 32 2 8 33 9 34 10 35 11 36 12 37 13 38 14 39 15 2 40 16 41 17 42 3 18 43 19 44 20 45 21 46 22 47 23 48 24 49 25 50 2020 TOP 50 APP * App Growing TOP 1-25 TOP 26-50 1 26 2 27 3 3 28 4 29 5 30 6 31 7 32 8 33 9 2 34 10 35 11 36 12 37 13 38 14 39 15 40 16 41 17 42 18 43 11 19 44 20 45 21 2 46 22 47 23 48 24 49 25 50 2020 TOP 50 2020 1 * App Growing * App Growing R WifiApp Growing 2020 -( ) 25.95% 20.83% 20.24% 11.07% 8.81% 8.39% 21.67% 18.83% 18.53% 13.15% 8.40% 7.52% 29.56% 19.66% 13.79% 8.35% 8.16% 7.41% 29.89% 18.13% 13.34% 9.64% 5.97% 5.61% Q1 TOP100 Q2 Q3 Q4 2020 TOP6 * App Growing 2020 TOP 10 1 2 3 4 2 5 2 6 7 8 3 9 10 1 2 3 2 4 5 6 ! 7 8 HD 9 10 * App Growing 2020 TOP5 1 2 2 3 - 4 5 1 2 3 2 4 5 * App Growing 2020 & 2020 TOP 10 - - - - , , - - - - - - 2020 TOP 10 * App Growing 2020 2020 TOP 10 - vip sss - - - - - 5 SSR 999w+ - - slg - - 2020 TOP 10 * App Growing 2020 2020 TOP 10 - - - - - - - 3 5 - - - 99w 2020 TOP 10 * App Growing 2020 2020 TOP 10 - 1 - - , 3 ! - - , , ! , ! - - - - + - 10 2020 TOP 10 * App Growing 2020 2020 TOP 10 - - - - - - 2020 - - - - TOP 10 * App Growing App Growing 2020 55.09% 30.71% 11.61% 2.59% 37.33% 33.49% 29.17% 2020.01.12 * App Growing 65.92% 23.73% 3.60% 2.71% 1.17% 1.02% 0.67% 0.46% 63.62% 24.32% 9.28% 2.55% 0.20% 3 / / * App Growing 2020.05.0666.93% 31.23% 0.63% 0.58% 0.42% 0.11% 0.11% TV 59.24% 32.44% 7.16% 1.16% 2 2 * App Growing 2020.11.0497.75% 1.35% 0.74% 0.16% 82.04% 13.77% 4.19% * App Growing 2020.01.02App Growing 2020 -App Growing 2020 150 SLG “ ”2020 1 0 1 0 “ ” 30%-60% MMORPG ARPG SLG MMORPG ARPG SLG “2020 “ ” IP “ ” “ ” “ ” 2020 “ ” IPO 2020 5G AR/VR 5G AR/VR “2020 + 19 AB App Growing + “ROI + + + + + + + + “1 2 CPI 3 4 5 6 / / / / “SaaS41 9000 + 27+ App Growing 3 VIP App Growing App Growing appgrowingxiaoyaTHANK YOU App Growing