2021-2022中国消费品牌发展研究报告.pdf

2021-2022中国消费品牌发展研究报告 2020 2016 17.9 3C 2015-2020 4.5% 51.9% 2020 2021 - 2020 GDP 2.3% - 2021 13.7% 17.6% - 5 2021 260 - GDP * 2020 GDP (%) - - - - - BCG (2021) 1998 - 20141978 - 1997 2015- 1978 OEM/ODM 3.5 x 3.7 x 1.3 x 17.9* x TOP10 x 0.5 + x 0.3 + x 0.2 * 2016 TOP10 2020/2016 28 bc babycare Color Key HomeFacialPro K SOEUR Ubras 3C 2015-2020 51.9% 2015-2020 TOP5 (%) 4.5% CAGR 2015-2020 3C 4.5% 2.3% 1.5% 1.2% 30 75 30.9% 24.20% 51.90% 41.90% 46.70% 0% 20% 40% 60% 80% 100% 低价格带 中价格带 高价格带 60% 2020 (%) 50%+ 70%+ 80%+ 80%+ 70 1 17 55% - # # - # # 14 200 2020 1 5 300 - # # - # # - # # 2019 - # # - # # 2020 - # # 1300 2019 - # # 40 30g # # 2019 200 # # - # # 2017 2019 - # # # # 68 500 2020 ROI 2020 2021 3 5 # # 2015 2016 7 40 1.1 5800 2018 2020 ” 11 2020 谢谢观看