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2- 2021 01 30 S0640516120002 S0640519070001 010-59562517 “+ 2019 1769 22.2% 2019 1367.2 2023 2548.3 19 23 CAGR 16.8添加您的标题 CONTENTS 1 2 3 4 501 PART4 20-60 10 CBNDATA 1.1 4 10 20-60 4 97% 87% 130 115 10 + + +TGI Target Group Index TGI 85 25-34 95 18-24 95 85 95 85 VS95 TGI 1.2 85 952019 30-55 2.78 30+ 39% 30+ 20+ 30+ 1.2 30+ 28% 21% 17% 18% 17% 0% 5% 10% 15% 20% 25% 30% 30-34 35-39 40-44 45-49 50-55 2.78 30-55 TGI=113 39% 30+ 30+ 30-552019 2018 8 3320 1000 600 128 GDP 1.3 128 77 60% 3000 72 56% BCG 60% wind 2000-2020 : 1.3 31% 38% 43% 47% 51% 69% 62% 57% 53% 49% 0% 20% 40% 60% 80% 100% 120% 0.00 50,000.00 100,000.00 150,000.00 200,000.00 250,000.00 300,000.00 350,000.00 400,000.00 450,000.0070 80 30 45 71.5% 1.3 15.2% 9.9% 6.5% 5.5% 3.6% 0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0% 14.0% 16.0% / 6.8% 5.7% 1.9% 0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0% 7.0% 8.002 PART; 2016-2018 2018 2.1 46.70% 47.4% 49.3% 53.3% 52.6% 50.7% 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% 120.00% 2016 2017 2018 49.8% 55.4% 45.5% 38.8% 36.7% 50.2% 44.6% 54.5% 61.2% 63.3% 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0% 15-24 25-34 35-44 45-54 55-6497% 68% 2.2 2015-2018 2018 - 2873 3030 3631 3930 3622 3781 4469 4659 0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000 2015 2016 2017 2018 2757 3040 4811 5722 4639 5802 3540 4758 2957 3495 0 1000 2000 3000 4000 5000 6000 7000 15-24 25-34 35-44 45-54 55-64 +18.5% +26.12.3 2019 100 2019 28.2% 20% 30% 2019 2000 12.5% 51.6% 4000 (GNI) 2019 GNI 10410 1 9074 2019 192 2000 702009 2019 10 38% 70% 2018 2018 2.370% “ 61% 2/3 90 00 + “ ” 2.42.4 30+ 30+ 32% 22% 30% 15% KOC /10% 72% 25-35 ( 12,000 ) 2.5 04 41% 29% 33% 42% 16% 18% 10% 11% XX% XXKOL 2.52.6 01 04 05 02 03 06 APP PO03 PART3.1 IP - - B B / / / / / APP / / APP/BBS / / 3.22019 3.2 2 S2b2c - - KOL3.3- to - to 3.3KOL 3.3 / +KOL 3.33.43.4 internet ( ) ( ) B KOL Key Opinion Leader KOC Key Opinion Consumer KOL KOC KOC + + :70% 62% 47% 46% 36% 34% 32% 29% 22% 18% 15% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% Luckin coffee APP 1 2 3 4 38 VIPKID VIPKID / 3.43.5 2G 5G 4G - - - - - - 5G 5G VR 5G VR 5G VR/AR VR/AR 3D 360 5G04 PART4.46 / / / 4.1 + 3.41 4.13 4.46 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 5 2018-02 2019-02 2020-02 257 377 416 0 50 100 150 200 250 300 350 400 450 2018-02 2019-02 2020-02 +21.1% +8.0% +46.7% +10.3% QuestMobile 点淘4.2 4 Mob 2019-2020 Mob 2020 3.9 2019 526.8 7.42% MOBA HIT-POINT Q 2015-2019 218.9 312.1 430.7 490.4 526.8 0 100 200 300 400 500 600 2015 2016 2017 2018 2019 3.5 3.4 3.4 3.4 3.4 3.6 3.8 3.6 3.6 3.4 3.4 3.6 3.9 -0.9% -0.1% -1.1% -0.3% 1.1% 1.7% -1.7% 0.7% -1.7% 0.3% 2 3.7% -1.3% 0.7% 0.5% -1.7% 5.3% 6.8% -4.5% -2.2% -3.4% -1.2% 6.6% 7.7% -30.0% -25.0% -20.0% -15.0% -10.0% -5.0% 0.0% 5.0% 10.0% 3.3 3.4 3.5 3.6 3.7 3.8 3.9 4 201902 201903 201904 201905 201906 201907 201908 201909 201910 201911 201912 202001 202002 Mob2020 30+ 2021 N 2020 2021 A 2020 4.3 +2019 41.16 8.0% 2992 12.6% 2017 Euromonitor 2020 5078 6.30% 2016-2020 8.48% 2021 6011 2023 7000 Euromonitor 4.4 5 15% 5 40% 002015 648 2019 1769 28.7% 8.2% 2020 2023 15.2% 7% 2019 3.6% 4.4 plasma 1 2 3 44.5 (POPMART) 2018 IP Molly 500 59 IP 3 2019 207 47.9% 2015-2019 CAGR 34.6% 2024 763 CBNData Z 75% 25% IP 33.2% 25.2% 90% 8000 20000 2010 11 61 2019 7 428 25 40155 73.6 2350 39 25% 75% CBNData 31.58% 20.01% 14.44% 12.30% 15.45% 6% 18-24 25-29 30-34 35-39 40-49 504.5 Z Cosplay Z 1995-2009 Cospaly B Z Cospplay Z B B Up CBNData05 PARTIP IP +/ + 3Q20 MAU 1.97 Z 80 Z APP Z Z PUGC 2020 1.7 11.23MCN MC N+X ” UGC UGC+ 2.7 MCN 60% WEIQ SMART TOPKLOUT IMsocial B2B SaaS SaaS SaaS2020 2019 1769 22.2% 2019 1367.2 2023 2548.3 19 23 CAGR 16.8% 2019 90% + +5G
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