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2024 4 MoonFox Data 2 2024 0YFUwPsPoNoPoQoNsPtMrQ8O9R8OnPoOpNmQjMpPsOlOoMqNbRrQoPwMpOzRxNsRrM3 3500 1451.1%62%NPS CONTENTS 010204 03SKIcgy8F/bINdpScWaiKoMiCYydMK33bsDsO0TSEcfYY6ip+ta1jRZgrJwdTfYaN 6 01 0203 04 3 2 3 7 67.8 80.5 202302202402 3500 2024 2 5.2%0.4 2024 2 80.5 18.7%2.2%34.1%iAPP MoonFox iApp 2022.02 2023.01-2024.02 10 3,443.5 3,662.6 3,662.8 3,579.2 4.7%4.8%5.2%5.2%0%1%2%3%4%5%6%010002000300040005000 x 10000MAU 31.9%34.1%2022022024028 1,269.4 1,177.0 429.6 45.9 35.2 28.0 10.6 7.1 3.9 2.6 2024 2 19.7%3 MAU 8.9%iAPP MoonFox iApp 2024.02/2024 2 app 19.7%11.8%4.8%0.7%1.1%1.2%0.6%0.7%0.3%0.3%+3.0%MAU+8.9%9 53.5%6.4%iAPP MoonFox iApp 2024.02 app app 53.5%24.7%12.4%app+6.4%-3.3%-1.5%10 2024 2 3.8 14 51.1%62%iAPP MoonFox iApp 2024.02 3 51.1%48.1%30.7%3.8 1.9 2.8 2.8/14 2024 2 43.3%42.7%62.0%35.6%59.0%11 2024.0391.8%5.4%2.8%91.8%5.4%2.8%56.0%72.7%24.7%38.6%12 AI AI AI AI AI AIAI AI1000+10000+2000+0-6 AI 14 6.6%25.5%41.0%16.3%10.6%8.2%30.1%38.4%15.1%8.2%5000 5000-1 1-2 2-3 3 8.7%20.5%18.7%22.7%29.4%14.5%23.7%53.6%8.2%23.3%30.1%41.1%5.5%7.8%20.5%41.2%30.5%14.4%32.9%35.6%17.1%85 85 90 95 90 90 2024.03 iAPP MoonFox iApp 2024.02 10%TGI1000 80.1%19.9%15 20 87.8%2024.03 app 10 10-20 20-30 30-11-2 2 5.8%22.3%28.9%29.1%9.6%4.4%87.8%62.5%46.8%45.6%23.5%18.7%11.4%31.9%9.8%/16 Z Y 2024.03Z 1995-2009 Y 1980-1994 TGI TGI=100 TGI100 TGI Z TGI 140.8 140.3 122.0 123.3 119.9 115.3 114.4 104.2 101.9 101.2 100.8 99.2/Y TGI/17 2024.03/68.1%63.5%56.2%54.6%53.6%53.0%41.2%/18 2024.03 80.5%71.3%67.1%58.8%58.6%54.8%42.2%44.2%41.2%51.4%30.3%51.0%/85.7%38.8%38.8%28.1%16.5%88.4%35.9%30.5%25.1%18.3%19 NPS 47.0%NPS 41.4%37.6%2024.03NPS app TOP 3TOP 1TOP 2TOP 3 NPS47.0%NPS41.4%NPS37.6%0156.0%0248.6%0341.1%0148.3%0241.4%0337.9%0149.2%0242.3%0341.7%21 45.9%3000 47.4%10%-30%76.7%2024.03 1000 1000-2999 3000-4999 5000-10000 10000 10.5%43.6%30.5%9.8%5.6%10%10%-30%30%-50%50%-70%70%10.5%47.4%30.7%10.6%3.6%2024 76.7%50.6%41.6%37.1%12.5%/22 2024.03/50.3%46.9%37.2%24.1%23.4%19.7%74.3%69.1%30.1%28.9%16.7%/23 2024.03 58.2%56.6%55.0%52.2%45.8%45.6%39.8%35.7%34.7%25.7%17.1%15.1%14.7%12.9%/24 2024.03 81.8%70.2%56.5%46.2%44.9%40.8%31.2%28.1%22.3%17.5%80.9%76.5%71.3%71.3%62.2%46.1%45.7 73.9%61.3%57.8%54.8%52.2%50.4%41.3%24.8%18.3%25 76.0%77.7%80.6%68.3%2024.03 76.0%75.5%60.5%55.5%52.0%45.5%35.5%27.5%10.5%77.7%62.4%48.9%43.2%41.5%27.9%26.2%16.6%80.6%72.2%68.3%56.7%49.6%43.0%34.2%29.9%26.8%16.9%26 63.2%2024.03/71.6%64.9%64.9%58.1%55.4%55.4%35.1%/63.2%59.2%59.2%56.6%56.6%56.6%55.3%53.9%52.6%48.7%27 2024.03TGI TGI=100 TGI 2023.02 78.4%58.4%31.9%20.0%19.1%13.7%1.3%TGI137.5114.8135.2134.9 2023 2+26%+9%2023 1 4 5.2+72%28 4.4 2024.03 5 73.5%58.0%51.2%41.0%40.0%/63.5%51.2%47.6%34.1%27.7%44.0%43.8%31.5%21.1%58.8%50.6%44.6%46.6%38.8%15.7%4.4 4.3 4.2 4.1 3.929 75.2%67.3%2024.03 TOP 10 75.2%app 54.9%50.8%40.4%18.2%67.3%46.3%42.0%40.3%21.6%50.5%47.6%46.7%41.1%40.4%37.9%31.0%30.7%27.6%22.9%30 56.1%2024.03 TOP 3 123456 59.9%56.1%52.4%47.3%32.9%11.0%60.8%50.0%47.5%31 45.2%49.4%app 45.2%app 49.4%app 2024.03 app app app 57.8%52.6%28.9%27.7%24.9%/H5 KOL 7.4*10 app 33 app 2024.03TGI TGI=100 TGI/app TGI 320.0 255.3 62.3 131.8 128.3 132.5 90.8 88.3 111.7 46.3 91.0 63.1 76.1 88.9 104.9 133.3 159.6 108.4 114.0 167.3 107.2 168.3 106.4 100.8 100.2 115.0 124.6 103.4 109.3 108.5 145.3 48.4 107.5 90.6 62.8 85.8 78.9 91.6 107.5 106.8 94.7 95.5 104.6 97.8 100.7 1-634 0-6 0-1 1-3 3-6 030201 PGC 0-6 35 36 1 1 iAPP MoonFox iApp iAPP 2 iBrand MoonFox iBrand 3 iMarketing MoonFoxiMarketing 4 5 2 2023 1-2024 3 3 4 MoonFox Data MoonFox Data MoonFoxData MoonFox Data MoonFox Data 5 6 MoonFox Data 37 MoonFox Data iApp iBrand iMarketing Think Big with Data
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