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&2024 2 2024 2023 B 01 B 2023/1/1-2023/12/3170%30%3.6%4.0%4.1%4.7%5.0%5.7%6.0%6.7%6.8%10.5%Top101.4%2.8%10.6%11.6%18.6%25.0%22.9%7.1%6050-5940-4935-3930-3425-2918-2417 70%7 18-34 18-24 22.9%0%4%5%6%6%18%22%/0%1%2%2%3%5%7%7%8%11%12%28%/T Top1 Fotona4D 1 4d 3-6 Top2(N=112,841)Top3/#Top1 V 25 Top2/Top3+(N=112,841)B 2023/1/1-2023/12/31 B 2023/1/1-2023/12/31*1 8.6%2 8.2%3 8.1%4 7.6%5 7.2%6 6.7%7 6.6%8 5.2%9 Fotona 4D 4.2%10 4.2%N=12,071 N=11,401 N=11,357 B 2023/1/1-2023/12/31 40%app 30 44%APP App 30 40%APP app 69.80%69.8%87.10%87.1%41.90%41.9%77.40%77.4%/2023 48%52%XYZ 3:3:3:1 5 5 1300+02 O-5A0-A1-A2-A3-A4-A5-FACT+SF Field-A Alliance-KOL C Campaign-T Top-KOL-VS:Search Shopping Center ShopSTARStrategy TalentsKOL Assets Raise KOL 5RR1-R2-R3-R4-R5-5SSufficient diStribution-Self operation-Store-Superior content-Supply-NICENative-Influencer-Cycle-Evaluation-KOL AIPSAwareneSS-IntereSt-PurchaSe-Share-IDEAInSight-Define-Expand-Advocate-KFSKol-KOL Feed-Search-KOL MATESMeet-Appeal-TruSt-EndorSe-SaleS-4IInsight ImmerseImpress Icon UP KOL 5A R1-3 SPU 2024 KFS+KF SKOL FEEDS SEARCH+=FEEDS SEARCH Tier1 KOLTier4KOCTier2 KOLTier3 KOLTier5 5 30%10%KOLF+S KFS 30%/&+/100 KOSKOL 1+X+N KOL+KOS1 X N KOS KOS-KOS-KOS-IP IP IP KOS KFS/KOS KOS 1-KOS 2-/KOS KOS 3-55,290 45,017 TOP3/274,380 78,942+1,631 38,133+B2023/1/1-2023/12/31/+emoji&+3-4-1.:();();2.:;3.:1.5;4.:;5.:;1.:&;();2.:2-3;1-2;3-5;3.:;()/;4.:-3 30s;2min()();30s;&9&1 3 4 5 6&xx 2 A1A2A3A4A5O/A1-2 A3 A4 A5 57.8%52.2%51.8%46.4%46.4%45.3%17.9%50%1 9 2 1000-3000 36%3 4 43.3%39.9%38.3%37.6%37.5%35.8%32.0%29.0%27.5%+4,836,061()535,094 TOP3 2,085,057()594,404 do+1,773,447()485,469+B2023/1/1-2023/12/31/?+KPI/KPI STEP 1 STEP 2 STEP 3 UV/SOP 7&7/3 3 5 3+1 2 1 2 3 8/7-11 5 1 2 3 4 5 1+2+1 1+2 1 2 3 49 99 2 10 10 10 59 99/2 1 2 3+3 3 3 1 1980 2 1 2 666 2 1 2 99 1580 1980 1 9 2 3 1 50 4 1 2 3 4 5 1 2 3 4 5 6-/MAC/iPhone/5 1 1+2 1 1+2 6 7 8 2 10 5 5 10 100 1 50 500 5 100 1000 1 200 2000 2 400 4000 4 600 6000 6 1000 1 10 3799 DPL 10 2980 10-1 3999 3 498 3 7 1 2 3 1=1 4 5 6 7 298 8 1 2 3 4 5 6*6 3 2 MAC*6 3 2*20 5 4 8/7 8 9 10 11 /POI+/POI/1 2 3()3 4 5 300w()6 7 3 8 9 10 1&2 20w 3 4 1/2 1+/2 3 3 4 5 X X6 95%7/8 9 0 10 11 12 10 5013&CONTENT ACTIONBRAND&KFS 1+X+N+/03(2022 2022 4 2022 5 2022 2023 5 2022 10 2022 10 2022 3 2022 2022 10 2021 6-2022-/IP /1.7%2.3%3.2%3.6%3.8%5.9%6.2%8.9%12.5%21.5%22.3%23.5%/X /AI 2D 3D AI NPC bug NPC IP 3C AI AI AIGC AIGC AIGC AI AI 1234 5AIGC AI 04 VS./&TA&+&C B&B C:=3 4 3+1 2 3 60%30%10%/30%40%30%3500W+14W+0.001.002.003.004.005.006.000.0020.0040.0060.0080.00 CPV CPE 02468101200.511.522.53 CPV CPE,+97%&90%+1300+#1000+2 G M V 2000#G M V+#+1000 800 POI&Feedslive 不断为直 播间引 流加热 以精准锁定 周边人群，为 直播增加本地客流与销量 精准捕获 搜索人群，为 聚 拢流量、刺激转化提供了高效 阵地 3 4 1.8 2 5 0 0+IP AI A+B C D+05 2009 B2B 10 B2B 50w+100w+KOL 96%35+440+KOL 800 KOL 100%IT AI 10 KOL/KOC A I BRIEF KOL/76 234+5 6 KOLKOC KOL KPI 18 IT 3C 50+50W+2000+35+1200+AI 2024 Weiboyi All rights reserved
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