资源描述
2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.12023 2024 IQ 2023 Nielsen Consumer LLC.All Rights Reserved.2 0YAZyRqNtQrQqOpMsPrOpO6McM6MnPnNnPrNjMqQpOfQsQnOaQnNxPwMmQmMxNpMpO 2023 Nielsen Consumer LLC.All Rights Reserved.3 2023 1-2 12 3 4 5 6 7 89 10 11 12 13 14 1516 17 18 19 20 21 2223 24 25 26 27 28 2930 31 1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 2023 Nielsen Consumer LLC.All Rights Reserved.43.5%2023*2022 3.7 9.2%2022 15.5-9.4%2022 10.1 5.1 37.9%2019 88.6%0.83 36.5%2019 77.4%*423.5 7.9%2019 97.1%1-2 2023 Nielsen Consumer LLC.All Rights Reserved.%&|2019-2023 521.126.029.330.327.778.974.070.769.772.319 20 21 22 23 5.6 10.030.124.0 0.5-1.01.0-3.9-12.95.0-2.6-3.3%123.7126.0126.4118.9122.8127.0121.5120.5113.286.791.294.71901 1902 2001 2002 2101 2102 2201 2202 2203 2204 2301 2302%|2019-2023 67.58 2023 1.29 3.08+23.1%NIQ&64 2023 Nielsen Consumer LLC.All Rights Reserved.6 12 27 12 29 12 26 2023 Nielsen Consumer LLC.All Rights Reserved.715.914.212.918.320.021.017.2 17.7 18.93.94.43.931.431.632.58.98.37.44.4 3.9 3.521 22 23 Column1-1.1+7.4-0.3+5.2+0.6+11.8+7.3+9.7-12.4-5.6708090100110120130140 22 23-8.1-7.0-12.7-5.2-3.6+3.5+9.6-6.9%NIQ 162 2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.89.7 9.18.119.718.717.729.228.728.641.443.545.621 22 23+7.7+2.7+9.1+3.5-3.9+3.0+4.9-7.2-4.7-8.2-8.0-8.5707580859095100105110115120 22 23%2023 Nielsen Consumer LLC.All Rights Reserved.99 112 114 115 116 105 111 123 122 113 112 107 113 116 110 99 105 118 118 104 113 114 118 108 11299-2.0 10.2-3.4 8.4 3.0 4.3-0.8 10.5 3.0 3.6 15.0 14.3-2.1 12.7 10.1-7.1-2.9 5.8 6.6-15.1 4.2 8.5 2.7-13.9 13.7%/%|23 2023 Nielsen Consumer LLC.All Rights Reserved.10%=0.2%/*100 2023 Nielsen Consumer LLC.All Rights Reserved.11%=0.2%2023 Nielsen Consumer LLC.All Rights Reserved.12+1.3%+0.0+0.7%-1.5+1.4%+5.0-0.7%-10.0-3.7%-37.8-0.4%-18.8-55.0-45.0-35.0-25.0-15.0-5.05.015.0-15.0-10.0-5.0 0.0 5.0 10.0 15.0 20.0 25.0 139 95 85 63 98 554 2023 Nielsen Consumer LLC.All Rights Reserved.+9.1%+0.8%13 70.714.56.62.02.81.21.10.30.30.20.10.070.815.35.13.02.31.31.00.40.40.20.10.00.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 22 23-6.5-1.9-27.438.7-20.6-2.2-14.019.0-3.2-25.7-11.323.8 2022 5427.5 9509 IP X X X X 2023 Nielsen Consumer LLC.All Rights Reserved.14 28.016.019.032.417.320.0TOP3-20 80%+8.0%+0.8%-1.6%80.2%13.62.10.00 2.00 4.00 6.00 8.00 10.00 12.00 14.00 16.0023 23 8 81.4 80.230.040.050.060.070.080.022 23 4.02.80.01.02.03.04.05.022 23 500ml 100 100 300 300 600 2023 Nielsen Consumer LLC.All Rights Reserved.15-60%-40%-20%0%20%40%60%80%100%-90%-70%-50%-30%-10%10%30%50%-48.7%+11.0%14.4%-12.1%78.0+14.6%70.6-9.4%2023 Nielsen Consumer LLC.All Rights Reserved.16 16.4%+11.4%21.0%+15.2%24.9%+15.9%11.1%+5.5%34.2%vs 28.8%52.4%16.5%+16.1%19.2%17.4%+14.5%17.8%+23.9%41.4%+22.2%15.4%+10.0%13.4%+15.9%8.4%+15.2%7.3%+14.1%2023 Nielsen Consumer LLC.All Rights Reserved.17 0.3%+117.5%A2 0.5%+25.1%10.2%+19.3%TOP10 9 D 2023 Nielsen Consumer LLC.All Rights Reserved.|%2023 0.8%-18.3%-3.3%2022-1.1%2022 29.0%4.4%49.6%11.1%2022-2.3%2022 68.3%3.0%17.9%12.2%2022 20.7%2022 67.8%96.53.5/80.020.080.819.223.621.49.31x500ML 1x480ML 1x330ML-15.5%-41.1%-9.5%+19.0%+11.2%+20.6%-21.3%2023 Nielsen Consumer LLC.All Rights Reserved.18.837.011.610.0 9.939.529.48.88.27.2-11.0 4.6 14.1 27.7 23.0 8.5 2.1 12.0 14.2 25.1 汤圆/元宵 饺 子类 包 点类 煎 炸类 云 吞类平日额份额%春节额份额%平日额增幅%春节额增幅%19%2023 Nielsen Consumer LLC.All Rights Reserved.%6.84.02x90g 3x56g206.3 12.9/(%)22 23 11.211.910.31.5 4.5%289%6.8%136/NO.1*%22 23 19.9 20.77.0%10.3%NIQ+8.5%+52.8%NO.2 NO.3 2023 Nielsen Consumer LLC.All Rights Reserved.50%34%9%7%-11.3%80GM 80GM/80GM/21|%-7.2%7.3%2223-5.5%-3.9%4.2 4.922 23%&+7.6%+22.5%66%2023 9 72.1%Molly OATLY NIQ 23 2023 Nielsen Consumer LLC.All Rights Reserved.39.4%23.0%2252.1 52.451.0 51.034.7 33.434.332.412.3 12.311.913.91.01.01.9 2.7 2.721 22 23+44.3-3.2+3.0-2.3+97.2-2.3-4.9-2.710492109104*:=130:=110=90=70 90:70 VS%+8.3+11.3+71.0+84.9 54.8%16.7%2023 Nielsen Consumer LLC.All Rights Reserved.2023 Nielsen Consumer LLC.All Rights Reserved.23
展开阅读全文