20231130_益普索_白酒行业：2023年中国酱香型白酒产区发展现状报告_45页.pdf

2023 Ipsos ISO 20252 ESOMAR 2 Ipsos“”“”/-1ZBYuNmRtQmNoQmPrMrOoP6MdN6MnPnNmOnOeRrQsQeRoMpP8OrQnNMYpNtPwMoNtO5 Ipsos845 792 759 741 716 671 1593144511761040965 9632017 2018 2019 2020 2021 2022 2017-2022*2000*6 Ipsos5.6 6.6 7.3 7.9 8.4 9.9 1.1 1.5 1.8 2.1 2.4 3.3 844.6792759.4740.7715.6671.22017 2018 2019 2020 2021 2022“”“”*“”2017-2022*2000 7 Ipsos2019 2019 2019 2019 1998 2005 2005 2011 13/2013 8 Ipsos2023 4(2)2023 1994 2001 2014 1998 29 21(1)2019 1993 2019(2)“”2019(1)9 Ipsos 19 10.4%70 31.7%2100 13501550190021005506307808702019 2020 2021 2022 2022 10.4%31.7%2019-2022/10 Ipsos 2023 6=2000 Top5 Top5 50%11 Ipsos/Top MDS 7.3 Top7 2023 6=2000 Q1-1.()Q1-2.12 Ipsos/49%/2023 6=2000 Q1-1.()Q1-2.14 Ipsos ESG“”15 Ipsos 01 02 03 16 Ipsos 17 Ipsos“”18 Ipsos 01 02 03 19 Ipsos“+”12 38“”5 2021 100 21 Ipsos*180 2022 60 80%*2000 22 Ipsos 2019“”10“”2020 6 8 2022 2 22 1 26 23 3 23 Ipsos 21 9“”3+22 26%23“”“”“”+24 Ipsos 5%34%47%14%(86%)5%2023 6=2000()25 Ipsos23%5%4%4%4%10%6/1 50%2023 6=2000 Q5-1.Q5-2.“”27 Ipsos Bordeaux AOP/“”28 Ipsos/12987 1915“”18 1855 1935/2023 6 29 Ipsos“”7.5 120.44 15.03 53.03 52.38 2023 5 19 10 2022 5“”“I P”“”2022 2019 2023 6 30 Ipsos Step 1 AOP Step 3 Step 5 Step 2 C Step 4 31 Ipsos/9 1 50 2 3 4/“”2022 32 Ipsos3+2 52%/20%/28%/Q7.1 Q8./Q11-1.6 33 Ipsos 106 28-100%95-99%90-94%85-89%85%/3 3 2 1-100%95-99%90-94%85-89%80%1-2023 6+34 Ipsos 106 28/1-35 Ipsos 30 20-30 10-19 5-9 5+-“”50%46-50%40-45%35-39%35%5 4-5 3-3.9 2-2.9 2 2-2023 6+2023 6=2000 Q7.1 36 Ipsos+“”2-37 Ipsos“”55%50-55%40-49%30-39%30%“”55%50-55%40-49%30-39%30%50%40-49%30-39%20-29%20%20%10-19%5-9%1-4%0%60%50-59%40-49%30-39%30%“”55%50-55%40-49%30-39%30%5A 4A 3A 2A 2A 2023 6+2023 6=2000Q7.1 3-38 Ipsos“”“”“”3-39 Ipsos 3.2“”“”4.8 3.7 3.8 3.0 40 Ipsos-+-“”“”“”42 Ipsos Ipsos Ipsos Ipsos Ipsos Ipsos Ipsos Ipsos 43 Ipsos/2023 6 4 1-4 15-20 2000/20-55 vs=8 vs 2 3 1 44 Ipsos 80%15%60%25%20-29 30-40 41-55 67%27%6%1%/ipsos_