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|2023 10 28/Vita Coco 2022 24.56 2.5%1 Vita Coco 2 3 4 5 B Vita Coco UFC Vita Coco Vita Coco%138 2.6 5694.1 7.1 5319.4 7.6%1m 6m 12m-0.9-8.8 7.4 2.8 1.8 9.3 1 2023-10-22 2 2023-10-21 3 2023-10-15 S1090518090005 S1090522090003-1001020304050Oct/22 Feb/23 Jun/23 Sep/23(%)食品饮料 沪深300全球 椰 子水行业报告 2 一、.5 1.5 2/.5 1 Vita Coco.5 2.6 3.7 4.8 5 B.8 二、认知 仍待 提升.9 1.9 2.10 3.11 三、Vita Coco.12 1.12 1.12 2.13 3.14 2.15 1.15 2.15 3.16 3.17 1.17 2.18 3.19 4.19 5.20.21 XVDWwPsPoNmNsMoNsPoRmNaQ8Q8OoMqQpNmPkPmNnNjMnOmMaQmNmMNZtQuMxNmPoR 3 1.5 2.5 3.6 4.6 5.6 6.7 7 22%.7 8.7 9%.7 10.8 11.8 12.9 13.9 14.9 15.10 16.11 17.11 18.11 19/.12 20.13 21.14 22 22.14 23.15 24.16 25 Vita Coco.17 26.17 27.17 28.18 29.18 30.18 4 31.19 32.19 33.20 34.20 35.21 1.13 2 Vita Coco.14 5 一、1 2.5%2022 24.56,22 2.5%2008-2015 CAGR 27.2%2016-2022 CAGR 4.4%1 2,2/1 Vita Coco 2022 8.15 19 21 2013 Zico 2020 Mark Rampolla 2022 2.2%2010 O.N.E 2021-10%0%10%20%30%40%50%60%05001,0001,5002,0002,5003,000200820092010201120122013201420152016201720182019202020212022 yoy0.2%0.4%0.4%0.6%1.0%1.3%1.6%1.9%2.1%2.2%2.3%2.4%2.4%2.4%2.5%0.0%0.5%1.0%1.5%2.0%2.5%3.0%6 3 Vita Coco 2022 Vita Coco 44.4%Zico O.N.E harmless harvest 10%Goya Vita Coco 2022 25.6%2022 40%27%26%25%Z 94%X 37%33%4 5,Vita Coco 2 22 8.29 34%2017-2022 CAGR-20%0%20%40%60%80%100%120%140%02004006008001000200820092010201120122013201420152016201720182019202020212022 0%20%40%60%80%100%2013 2014 2015 2016 2017 2018 2019 2020 2021 2022Vita Coco Zico(Coca-Cola)ONE(Pepsi)Others0%5%10%15%20%25%30%35%40%7 11.7%2020 Ducoco Kero-coco Sococo 10%6 7 22%,3 2022 1.08 09-18 CAGR 3.9%cocomax malee if 81%hydro coco 85%8 9%,0%5%10%15%20%25%30%35%0100200300400500600700800900 18.617.414.27.05.92.41.632.9DucocoKero-cocoSococoCoco doValeObrigadoAcapulcocoDo BemOthers0%20%40%60%80%100%120%020406080100120200820092010201120122013201420152016201720182019202020212022 0%20%40%60%80%100%CocoMax Malee iF UFC Tipco Others 8 4 15 2022 3 7 2008-2014 CAGR 217%14-18 CAGR 25%CAGR 4%Vita Coco 2010 2015 innocent Vita Coco 08 48%24%10 11,5 B B 2012 48%2015 Vita Coco Vita Coco 2015 70%19-21 22 17%2021 B C 2015 Vita Coco Vita Coco UFC Koh 41.1%/31.4%/16.5%B-20%0%20%40%60%80%100%050100150200250300350200820092010201120122013201420152016201720182019202020212022 0%50%100%2013201420152016201720182019202020212022Vita Coco Innocent Vava Naked Chaokoh Dr Antonio MartinsKoh Puhdistamo IsolaoCoCo Foodin Alnaturaother 9 12 13,22%25%14 二、认知仍待提升 1 1 100ml 13.62-50 2 0%10%20%30%40%50%60%70%80%020406080100120140 0%20%40%60%80%100%2013201420152016201720182019202020212022Vita Coco UFC Koh Others0%20%40%60%80%100%00 90 80 70 60 10 3 2 180 6.8 7.0 60 5.0 15 12 11 16 17 bloomberg 3 21%55%80%18 Vita Coco-5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,0002015/6/12015/12/12016/6/12016/12/12017/6/12017/12/12018/6/12018/12/12019/6/12019/12/12020/6/12020/12/12021/6/12021/12/12022/6/12022/12/12023/6/129.69%23.71%18.60%4.50%4.21%21%37%55%69%80%0%20%40%60%80%100%12 Vita Coco 330ml 12-13 9 NFC C 100%10%15%19/三、Vita Coco 1 1 Vita Coco All Market Inc.2007 1 2021 10 IPO Vita Coco 2004 Vita Coco 2004-2008 Vita Coco 2009-2020 Vita Coco 2021 Vita Coco 27232220191817161274051015202530 13 2021 10 COCO.O 2 Vita Coco Vita Coco coconut water Vita Coco boosted Farmers organic Vita Coco coconut oil coconut milk hydration drink mix 70%Private Label 20-30%1 21 22 Others Runa ever&ever 20 1 Vita Coco NFC Runa guayusa PWR LIFT Ever&Ever pH 7.4 bloomberg 85%15%DSD DTW 2022 47%49%4%Broadliner food drug and mass club 2022 36%64.4%61.8%70.2%73.5%29.1%30.9%24.9%23.6%6.5%7.3%4.8%2.9%0%20%40%60%80%100%2019 2020 2021 2022 14 21 22 22 bloomberg Vita Coco 3 Vita Coco Verlinvest Matthew McConaughey Demi Moore Verlinvest 26.3%2014 Vita Coco 6.65 25%1.66 Vita Coco Vita Coco 6%2 Vita Coco bloomberg 83.6%84.6%85.3%87.3%16.4%15.4%14.7%12.7%0.0%20.0%40.0%60.0%80.0%100.0%2019 2020 2021 2022 DTW49%DSD47%Broadliner4%15 2 1 2004 Vita Coco=Vita Coco All Market Verlinvest Matthew McConaughey Demi Moore 2010 2004 7-8 2014 7 10 All Market 25%Vita Coco 23 business insider 2 7 15 5 IF PET 16 24 Vita Coco 3 Vita Coco Vita Coco 10 15 5 250 Vita Coco Vita Coco Vita Coco Vita Coco 17 25 Vita Coco Vita Coco 3 1 Vita Coco 70%private label 25%2021 21Q4 22 22Q2 22Q4 23H1 26 27 bloomberg bloomberg 283.9310.6379.5427.89.4%22.2%12.7%0%5%10%15%20%25%0.050.0100.0150.0200.0250.0300.0350.0400.0450.02019 2020 2021 2022-30.0%-20.0%-10.0%0.0%10.0%20.0%30.0%40.0%50.0%2020 2021 2022 18 Vita Coco 28 bloomberg 2 60-80%20-40%2 30%20%20-21 22 29 30 bloomberg wind-20%-10%0%10%20%30%0501001502021Q3 2021Q4 2022Q1 2022Q2 2022Q3 2022Q4 2023Q1 2023Q2 0%20%40%60%80%100%$0.00$20.00$40.00$60.00$80.00$100.002021Q12021Q22021Q32021Q42022Q12022Q22022Q32022Q4/19 3 4 27%23%20%31 bloomberg 4 15 2060 28.6%32 bloomberg 0.0%5.0%10.0%15.0%20.0%25.0%30.0%35.0%40.0%2019 2020 2021 2022+9.3%9.5%9.7%9.9%10.1%10.3%10.6%8.6%8.8%9.0%9.2%9.4%9.6%9.8%10.0%10.2%10.4%10.6%10.8%2015 2016 2017 2018 2019 2020 2021 20 Vita Coco 50%harvest harmless 10%Goya Vita Coco+azure 22 Multi-Packs C-store coconut juice farmer organic ACV 50%1 ACV 20%33 34 Vita Coco Vita Coco 5 22 4000 10%B 21 Vita Coco 250 12 35 ifind Vita Coco 22 1 08.27 2023-08-27 2 2023-08-26 3 2023-08-20 23 6-12 A 300 500 20%5-20%5%5%
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