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1 2023 Wezo.-All Rights Reserved 1 2023 Wezo.-All Rights Reserved2023 10 2 2023 Wezo.-All Rights Reserved 2 2023 Wezo.-All Rights Reserved Statista Consumer Insights 15 56 12,000+2,000+18 64 1 Statista Consumer Insights Global as of August 20230YEVzQnQsRoPrPpMtOpQrQbRcMbRpNmMpNpMlOrQmNfQmOoM7NqRrNMYmMrQMYmRrM3 2023 Wezo.-All Rights Reserved 3 2023 Wezo.-All Rights Reserved 30%34%15%42%52%36%39%来源：Statista Consumer Insights Global as of August 20234 2023 Wezo.-All Rights Reserved 4 2023 Wezo.-All Rights Reserved 01 5 2023 Wezo.-All Rights Reserved 5 2023 Wezo.-All Rights Reserved17%33%40%10%19%42%33%6%42%;n=209 n=3050 Statista Consumer Insights Global 截至2023年8 月 Z 世代 千禧一代 X 世代 婴儿潮一代6 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved652%48%50%50%52%;n=209 n=3050 Statista Consumer Insights Global 截至2023年8 月 男性 女性7 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved75%“;n=209 n=3050 Statista Consumer Insights Global 截至2023年8 月 6%6%1%1%5%1%0%18%17%35%36%4%34%34%目标受众 所有受访者/8 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved830%34%36%33%35%32%36%“/”;n=144 n=1884 Statista Consumer Insights Global截至2023年8 月 高 中间 低9 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved927%26%23%16%11%10%6%4%2%0%10%“”“”“14”;n=209 n=3050 Statista Consumer Insights Global截至2023年8 月 28%23%23%3%9 10 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved1036%39%“;n=209 n=3050 Statista Consumer Insights Global 截至2023年8 月 10%10%13%13%14%4%4%24%19%15%39%100 500 11 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved115%LGBTQ+4%88%9%5%87%9%“LGBTQ+;n=209 n=3050 Statista Consumer Insights Global 截至2023年8 月 LGBTQ+不是 宁愿不说 12 2023 Wezo.-All Rights Reserved 12 2023 Wezo.-All Rights Reserved 02 13 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved13 10%7%6%7%6%6%“3 3.;n=209 n=3050 Statista Consumer Insights Global截至2023 年8 月 74%77%18%19%45%43%37%37%20%28%26%22%56%57%14 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved1442%39%39%35%32%27%23%22%19%16%;n=209 n=3050 Statista Consumer Insights Global 截至2023年8 月&21%21%32%31%28%26%22%18%15%47%15 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved1520%17%14%9%23%20%18%16%13%10%“;n=209 n=3050 Statista Consumer Insights Global 截至2023年8 月32%27%20%18%/12%12%33%21%32%11%16 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved1616%15%9%7%5%4%3%2%“”;n=64 n=676 Statista Consumer Insights Global截至2023 年8 月 4%4%4%3%3%2%2%2%9%5%5%22%17 2023 Wezo.-All Rights Reserved 17 2023 Wezo.-All Rights Reserved 03 18 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved1823%21%20%15%12%9%30%“;n=209 n=510 Statista Consumer Insights Global 截至2023年8 月22%19%16%30%19 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved197%3%34%“”;n=209 n=3050 Statista Consumer Insights Global 截至2023年8 月0%0%34%38%20%21%27%50%20 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved2031%28%25%22%20%“”;n=209 n=3050 Statista Consumer Insights Global截至2023 年8 月 10 50%49%48%48%28%28%24%33%23%21%21%29%27%26%18%/21 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved2114%50%15%21%12%52%14%24%15%“”“”“;n=209 n=3050 StatistaConsumer Insights Global截至2023 年8 月 22 2023 Wezo.-All Rights Reserved 22 2023 Wezo.-All Rights Reserved 04 23 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved2376%73%52%43%36%34%31%22%17%14%9%6%“4;n=209 n=3050 Statista Global Consumer Surveya2023 8/23%25%31%20%22%27%26%14%19%9%TV 4 24 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved2436%35%33%29%26%25%22%19%16%14%13%10%Z“4”;n=209 n=3050 Statista Consumer Insights Global截至2023年8 月 4 10 34%24%16%14%18%15%18%9%25 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved2591%47%34%20%16%12%8%8%6%”;n=209 n=3050 Statista Consumer Insights Global截至2023年8 月 8%8%49%25%22%21%26%98%11%26 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved2629%27%26%24%22%22%20%18%17%15%13%12%10%6%“4”;n=209 n=3050 StatistaConsumer Insights Global截至2023年8 月18%15%13%26%22%21%10%11%9%日本的社交媒体活动：按类型34%/27 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved2756%57%39%32%28%20%13%11%9%“4”;n=209 n=3050 StatistaConsumer Insights Global截至2023年8 月 4/21%17%17%16%14%14%13%28 2023 Wezo.-All Rights Reserved 2023 Wezo.-All Rights Reserved WEZO 1863036665029 2023 Wezo.-All Rights Reserved WEZO 维卓旗下行业研究 分析 品牌，致力 于 通过科 学、有 效的研究体系，帮助中国出海企 业洞察 全球数 字营销 行业发 展脉络，把握出海增长 机遇，为出海 企业提 供持续、长效 的发展 价值。目前，我们已成功发布20+份精 心打造 的行业 报告，涵盖了 电商、游戏、移动应用、品牌 客户等 多个领 域。欢 迎下载 报告，与我们一同探索全球市场的机 遇与未 来！2023 Wezo.-All Rights Reserved30 2023 Wezo.-All Rights Reserved
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