20220714-第一财经商业数据中心-牛蛙餐饮行业发展趋势白皮书_35页_4mb.pdf

TABLE OFCONTENTS 03 04 01 02 2021 2015 20 08 1980 2022 1 5%-9%-24%-3%2020 2020 vs 2019 2020 600-800 50%2021,14%,12%,11%,4%,4%,3%,3%,2%,2%0%2%4%6%8%10%12%14%16%18%0 10 20 30 40 50 60 70 TOP10 2021 71%2022/5/13 202114%37%20%18%15%6%2%2%1%38%221 87 61 73 18 15 82021 2021 2021 2022/5/13=0%74%TOP1 38%49%53%55%53%00 95 90 90 15%35%21%14%10%2%2022 5 CBNData N=1,500 2022 5 CBNData N=1,500 52%90 90 200 1.83-0.13-0.35-0.57-0.64-1.0043%50-100 100-150 150 2022 5 CBNData/N=1,500 2022 5 CBNData=/-1 0 2022 5 CBNData=/-1 0 8%43%38%9%2%50 50-100 100-150 150-200 200-0.10-0.050.000.050.10 50-100 100-150 020406080100120 TGI 2022 5 CBNData 3 N=1,500 2022 5 CBNData TGI=/*100%TGI100 TGI TGI=100 TGI 100 21%25%62%69%75%TGI=100 90 38%90 44%90 38%34%23%24%22%22%21%10%2%40%30%26%24%23%25%22%12%1%44%32%28%24%24%20%22%13%1%31%25%20%22%19%20%19%18%2%0%10%20%30%40%00 95 90 90 2022 5 CBNData 3 N=1,500 38%3.1“”62%59%45%27%27%24%17%16 5%2022 5 CBNData 3 N=1,500 1740%45%38%43%46%43%47%49%14%12%15%8%00 95 90 90 2022 5 CBNData N=1,500 2021 9 18 2022 5 CBNData 3 N=1,500 2022 5 CBNData 3 N=1,500 40%38%37%35%35%34%31%00 41%00 41%90 44%90 42%3.2“”20 00 83%00 85%00 85%82%83%81%00 95 90 90 2022 5 CBNData N=1,500 2022 5 CBNData N=1,500 2022 5 CBNData 3 N=1,500 29%36%44%60%67%IP 83%Z IP IP+IP IP CBNData ID:IP IP 2021 Z Z +72%40%38%30%22%17%1%2022 5 CBNData 3 N=1,500 16 403 60w+1w+600+72W/&3.3“”2022 5 CBNData 3 N=1,5002020 3 76%74%67%25%17%15%12%2020 3 1996 27 2022 5 CBNData N=1,500 2022 5 CBNData N=1,50094%21%36%39%48%64%77%94%28+260 1000+CBNData ID:CBNData ID:IP