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2023 C O N T E N T S 1.1 1.2 1.3 1.4 01 3.1 TOIPO 3.2 03 4.1 4.2 4.3 04 2.1 2.2 2.3 02C O N T E N T S 1.1 1.2 1.3 1.4 01 3.1 TOIPO 3.2 03 4.1 4.2 4.3 04 2.1 2.2 2.3 02 2010 4 20 90 LBS 2010-2010 SEM SEO PPC 2000-2000 2000-2010 1990-2000 AIGC MA CDP 2010 5 2010-2010 2000-2000 2000-2010 1990-2000 GANs NLG CDP NLP SSP RTB DMP DSP NLU NLP ML 6 2018-2025 6.97.57.99.210.511.813.114.49.4%5.7%15.8%14.1%12.9%10.8%9.7%2018 2019 2020 2021 2022 2023E 2024E 2025E Questmobile 138.7146.5153.9177.32019.12 2020.12 2021.12 2022.12 2442.92542.52589.226332019.12 2020.12 2021.12 2022.12+5.6%+5.1%+15.2%+4.1%+1.8%+1.7%7/ROI ROI 62%ROI 88 2022 954.59 2017-2022 CAGR 23.09%2025 1587 10%5000 334.4 426.2 532.7 654.8 793.5 945.6 1110.9 1289.4 1587.0 27.5%25.0%22.9%21.2%19.2%17.5%16.1%23.1%2017 2018 2019 2020 2021 2022 2023E 2024E 2025E C O N T E N T S 1.1 1.2 1.3 1.4 01 3.1 TOIPO 3.2 03 4.1 4.2 4.3 04 2.1 2.2 2.3 0210&11 DMP Data Management Platform CDP Customer Data Platform&CDP DMPCDP CDP CDPDMP DMP CDP CDP DMP DMP DMP CDP DMP 12 2021&2022/2021 11 1 TalkingData Android SDK SDK,ConvertlabConvertlab CPM CDP Data Hub CPM 13&H5 CMS H5 PGC TVC/UGC Content Management System CMS CMS CMS CMS CMS CMS CMS CMS ROI CMS CMS 14 XR XR 2022 XR XR XR XR XR AR XR AR 28%36%40%41%47%43%49%51%44%65%50%46%45%41%38%30%25%22%5 2 XR VR Meta 2022 70%VR 70%VR VR VR 2015 7 202215 ADX DSP SSP ADX SSP DSP Ad Exchange ADXDemand Side Platform ROI DSP API DSPSell Side Platform SSP SSP Cookie Cookie ROI Cookie ADX SSP DSP SSP SSPADXDSP1DSP2DSP3 1 2 3ADX DSP SSP ADX SSP DSP 16 2023 Cookie Cookie cookie 2023 Cookie Google 2020 1 Chrome Cookie 2021 6 2023 Cookie Cookie Cookie Cookie Google Cookie First-Party Data Cookie Privacy Sandbox Google Cookie FLoC Trust Token 17 SEO SEM SEO SEM SEO CPC CPM SEM SEO SEM SEO SEM 18/2022 KOL 69%59%57%49%48%40%32%3 2023-2025 XX%19 SCRM SCRM Social CRM CRM SCRM CRM SCRM SCRM SocialCRMCRM CRM SCRM SCRM CDP SCRM CDP SCRM CRM 20 Marketing Automation MA MA MA CRM CRM 21&C O N T E N T S 1.1 1.2 1.3 1.4 01 3.1 TOIPO 3.2 03 4.1 4.2 4.3 04 2.1 2.2 2.3 0223 T O I P O Growknows Convertlab TOIPO APP&24 2022 10 27 WOS WOS All in one SaaS 44%45%35%43%30%+2-8 130%+SaaS+3 697%25 SaaS PaaS 5 5 1000+99.9%allvalue 0 40+ROI 1:3 7000 3 90 26 GrowKnows GrowKnows 2018 500+50%Martech HEART Aware Ask Attract Act Advocate Happiness Engagement Adoption Retention Tasksuccess5A CDP+X=CDXPGrowKnows+CID CDXP CRMCDP271 8 GrowKnows CDXP N DTC GMV N 2020 D T CG M V%D T CD T CA R P U%GrowKnows 2022 5 GMV 200%2022 1 2023 1 GMV 800%CDP CDP N Z-SHOP Z-SCRMCDXP|DM.N OMS CRM CDXP|.|N 2021 2 DTC 8 BA 28 Convertlab Convertlab Convertlab 2015 Convertlab 300 DM Hub DM Hub AI Hub MA/MOT Always-on 28 AI Hub AI Open Hub Convertlab CDP 0 2 28%84%22%49%29 2014 5G HeadlessEcommerce 4A 80%4A 8+68 114 3 1 APP Part1 APP 15.4 PV 5000 300+100+4000+80%48+APP H5 Part2 C O N T E N T S 1.1 1.2 1.3 1.4 01 3.1 TOIPO 3.2 03 4.1 4.2 4.3 04 2.1 2.2 2.3 0231 SCRM OA/HCM/ERP Salesforce IT AI RPA 32 5G IoT UGC PaaS AIGC PaaS 01 02 PaaS 03 PaaS AIGC AIGC AIGC AI AIGC AI AIGC AIGC AIGC
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