小红书后疫情消费心理调研报告_27页_3mb.pdf

2023 Nielsen Consumer LLC.All Rights Reserved.2/1-6 2036 2023 1 2021 95%2021 2022 4 29 3 02 03 0401 01522%46%28%3%1%13%49%33%5%1%69%Source IQ Base N=2036Q400.Q101.62%6Source IQ Base N=2036 Q87.*+4%2021+3%2021+3%2021+8%2021+3%2021-4%2021+3%2021+1%2021-1%2021 2021-2%2021+2%2021-1%2021+11%2021 739%29%28%27%35%17%24%21%Source IQ Base N=2036Q85.+6%+4%+12%+4%2021 2023 8/60%55%54%38%31%26%22%15%Source IQ Base N=2036Q403.;Q402.9/+6%2021/34%Source IQ Base N=2036Q89.;Q12.42%2021 3 NO.1 NO.2 NO.3 NO.5 NO.6 NO.4+7%2021+3/33%10Source IQ Base N=2036Q79.;Q90./(Top 10)34%31%32%31%29%27%24%22%23%20%36%35%34%32%31%30%24%22%22%20%2021 2023/+3%+4%2021 2021+5%2021+4%2021 021220000 13%6%3000 28%5000-9999 10000-19999 34%Source IQ Base N=2036Q97.;Q96.;Q86a.+2.3 k12.1 k*5.0 K 42%2021 2344 895*+0.9 k 2021 2023 19%3000-4999+7%2021+6%2021 9%20%37%28%6%2021 2023 13Source IQ Base N=2036Q92.;Q93.68%59%68%71%71%1465%59%58%55%54%53%51%Source IQ Base N=2036Q87.TA+11%2021 2023 64%60%59%57%52%42%52%15Source IQ Base N=2036Q85.57%56%50%50%48%48%TA 16Source IQ Base N=2036Q18a/31a/45a/58a/70a/305a/316a./Q18b/31b/45b/58b/70b/305b/316b./92%85%79%76%75%72%70%57%55%54%/51%46%43%38%49%*28%*23%*29%29%29%/29%28%27%25%37%29%28%/20%18%17%14%1779%74%74%70%68%64%68%64%56%51%43%29%29%25%21%19%20%21%18%16%87%82%78%78%76%76%73%70%69%67%66%60%51%51%36%34%32%29%29%25%26%23%20%22%21%18%1st-2nd3rd4th5th-8th6th7th9th10thSource IQ Base N=2036Q88.2021-87%82%78%78%76%TOP52021 2023 2021 2023 2023 2021 2023 2021 2023 2021 2023 2021 2023 2021 2023 2021 2023 2021 2023 2021 2023 2023 202318Source IQ Base N=2036Q16/Q29/.Q43/Q56/Q68/Q303/Q310/Q314.-1%2021+1%2021+9%2021/2021-3%2021-1%2021-2%2021-3%2021 123456782023 2021 15324678*03200:00-6:007:00-9:009:00-11:0011:00-13:0013:00-15:0015:00-17:0017:00-19:0019:00-21:0021:00-24:001%8%11%22%20%20%36%43%14%1%6%16%26%23%21%33%42%12%Source IQ Base N=2036Q80.+5%2021+4%2021+3%2021 0.93h 0.93 2021 21Source IQ Base N=2036Q100.app 2023/TOP5)+3%2021+2%2021+2%2021+1%2021+2%2021/22 2023 Source IQ Base N=2036Q91.+12%2021 23 Top5 Source IQ Base N=2036Q81.39%37%36%32%31%TrueInterest=(/60%3 TrueInterest 0425/IQ Panel 2023 1 N=2036 C/IQ26 416 20%1620 80%2036 100%18-25 609 30%26-30 602 30%31-35 509 25%36-40 206 10%41-45 110 5%2036 100%722 35%809 40%505 25%2036 100%/1216 60%820 40%2036 100%