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IT/)2015 11/2020 2022 3 2022 2022 4 29483 11.1%2022 Q1 32%69%2021-2022 2021-2022 2020 50%70%20 010002000300040002013 2014 2015 2016 2017 2018 2019 2020 2013-2020 wind 0501001502002502013 2014 2015 2016 2017 2018 2019 2020 wind 2013-2020 2018 278/2020 929/2018 77/2020 203/200%2021 CPC Cost Per Click 7 40 5 2018-2020 27892977203020040060080010002018 2022/740010203040502021 2021 2021 CPC JINGdigital 2017-2021 2017-2021 60%2020 40%2016-2020 +23-+2020.012020.022020.092022.04 20222022 55%2022 33%12%2022 2021 受疫情影响，预算有所降低55.0%数字化需求推动，预算有所增长33.0%预算无明显变化12%2022/7.12 10 23.4%IT 没有独立研发团队76.6%拥有独立研发团队23.4%76.6%/IT IT/KPI/SaaS SaaS RPA/业务框架 图ERPSD MM FICO PP EWM OA 数字化转型架构图 MarTech RPA/MarTech 2008-2011 MarTech 2011-2015 MarTech 2015 MarTech 2015 MarTech MarTech 3-4 MarTech MarTech MarTech 2021 3 MarTech MarTech Scott Brinker MarTech Map Martech 2011 150 2022 9932 6521%2022 9932 MarTech 56 2019 MarTech 287 2021 350 2000 200 MarTech 10 2021 MarTech 2011-2022 MarTech MarTech MarTech MarTech+M&M S 1+2 3 4 1 2 87.86%15%+AI CRM 2014 AI CRM AI Udesk GaussMind ServiceGo SCRM CusBridge 500 500 AI Udesk+GaussMind 1 Udesk 2 3 4 Insight 5 GaussMind 6 60 MRP 70-80 MRP SAP 90 ERP Gartner Group ERP SAP Oracle 2000-2013 ERP 2013 4.0 ERP+2021 1362 16.9%2026 2979 ERP AI Virtual Sample+1 2 812 20%-30%3 4 5 3D Versekit AI VR Revofim Studio-1 FILA 900 75%2 1/5 2017 BITO BITO:BFMS BANS BSLAM BWMS 3C ERP MES BITO 1 2 3 1 80%2 3 100%4 5 6 ERP ERP ERP ERP 1996-2006 Ariba Coupa SRM Supplier Relationship Management/B2B Ariba Coupa-Ariba Coupa 2021 3.2 2023 4 2016-2023 11.22%wind B2B B2B SaaS Spend Insight 2016 SaaS 1 2 3 4 1 2 3 4 1 3.75 2 13%3 50%4 100%SaaS 2005 Workday SaaS HR SaaS HRSaaS 2008 IaaS SaaS HRSaaS 2015 SaaS SaaS HRSaaS HRSaaS Bello Moka 2016-2020 1.18 2.03 14.5%HR SaaS 2015 HR SaaS IDC 2020 HCMSaaS 4.66 37.5%SaaS 2025 HCM SaaS 19.9 33.7%AI eHR+RPA+1 2 3 1 Bello-2 3 API 1 1000 HR/2 600%3 50%4 15%RPA Robotic Process Automation RPA UiPath Blue Prism Automation Anywhere 2008 Blue Prism RPA 500 BPO RPA 2015-2016 RPA 2017 RPA RPA 2019 UiPath 70 2019 RPA 2019 RPA 13.36 2023 RPA 39.03 2018-2023 36%RPA 2019 RPA 1.64 2018-2023 64%2023 10.17 IDC FutureScape:2021 2024 45%AI RPA RPA RPA RPA RPA RPA 2019 9 724 RPA RPA 2021 11 RPA 500+4000+1+2 1000 16 Low-Code No-Code/Appian OutSystems Zapier Coherent 2014 Forrester Low-Code 2015 AWS Google Oracle Appian OutSystems 2015/Appian OutSystems 2019/2020 84 2021 2025 471/2020 2.82 19 2022 6.33 2025 21.14/5%/4+2015 7 33 50 19 31 6 1 2 3 1 2 300 2 3 IT 03PART THREE/SaaS SaaS IT SaaS 1 2/3+4 1 2 3 PLM 3D 2021 11 IDC 2022 ICT IDC 04PART FOUR IT/IT CIO CIO IT/DT 4 1n BIM AI IT DT 总策划 CEOEason首席顾问B2B 报告负责人 报告执笔 报告审核 Gartner CIO CMO CTO CEO B2B
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