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IRESEARCH CONSULTING GROUP 2014-2017 2310.8 3387.5 4921.2 6404.3 7810.6 9329.2 11182.2 305.2 592.2 1082.9 1900.4 2923.7 4344.3 6049.3 46.6%45.3%30.1%22.0%19.4%19.9%94.0%82.9%75.5%53.9%48.6%39.2%060001200018000240002011 2012 2013e 2014e 2015e 2016e 2017e2011-2017 PC PC PC%2 2017 2 2013 6004.1 2017 17231.5 1.PC 2.2011Q4 3.B2B 4.3 2013 1059.8 81.2%2013-2017 54.1%172.1 305.2 585.0 1059.8 1857.2 2843.1 4209.2 5848.8 4.0%77.4%91.7%81.2%75.2%53.1%48.1%39.0%010002000300040005000600070002010 2011 2012 2013e 2014e 2015e 2016e 2017e%2010-2017 1.2.2012Q2 3.2011Q4 4 2013 5.8 60.3%0.8 2.0 3.6 5.8 7.8 9.2 10.3 11.3 150.0%81.2%60.3%34.3%17.9%12.0%9.7%036912152010 2011 2012 2013e 2014e 2015e 2016e 2017e%2010-2017 5 2014-2017 1.4G 4G 4G 4G 4G 2.2017 7.5 PC 5 PC PC PC 3.4.PC 2014 5.HTML5 6&6 2017 2800 2013 1100.0 2017 2800 1.2.3.325.5 513.0 753.1 1100.0 1483.0 1968.0 2422.0 2852.0 57.6%46.8%46.1%34.8%32.7%23.1%17.8%010002000300040002010 2011 2012 2013e 2014e 2015e 2016e 2017e2010-2017%7&7 2014&1.PC PC 2.3.4.PGC UGC 5.4G PC 8 2010 2011 2012 2013e 2014e 2015e 2016e 2017e 10104.8 22038.0 36589.1 53729.8 74368.9 104066.3 141439.6 184804.4%100.1%118.1%66.0%46.8%41.6%39.9%35.9%30.7%47.0%40.8%41.5%35.2%34.0%30.9%26.7%23.5%13.3%17.2%15.3%13.2%11.9%10.2%8.7%7.4%/10.5%13.0%14.6%15.2%15.3%/6.3%6.4%6.5%6.5%8.0%5.9%6.2%5.2%4.7%4.1%3.6%3.3%B2B%3.5%4.6%3.9%3.7%4.1%4.1%4.1%4.1%4.6%3.3%3.0%3.0%2.5%2.1%1.7%1.5%23.6%28.1%30.2%29.3%23.6%27.6%33.4%38.5%586.1 798.7 1511.4 12197.4 29412.4 52570.6 84576.7 119439.2%50.4%36.3%89.2%707.0%141.1%78.7%60.9%41.2%6.2%20.4%51.7%93.1%96.5%97.2%96.7%95.8%1.3%2.0%2.6%0.8%0.9%1.3%2.4%3.6%92.5%77.6%45.7%6.1%2.6%1.5%0.9%0.6%1.2.P2P 3.4.2010-2017&9 2014-2017&1.2013 50%B2B 50%2.C PC C 3.2011 WTO 4.C 70%74%3-5 C 5.NFC NFC NFC NFC 10 2014-2017 1.2.P2P 3.4.2013 5.11 2014 1000 2017 2000 2017 2000 1.PC PC 2.3.2014 538.6 670.9 891.6 1149.5 1468.0 1836.6 2245.7 24.6%32.9%28.9%27.7%25.1%22.3%0500100015002000250030002011 2012 2013e 2014e 2015e 2016e 2017e2011-2017%12 4 26%26.0%PC PC 2013-2017 2013 2017 CAGR 2013-2017 PC 584.3 1134.0 18.0%PC 158.7 406.0 26.5%148.5 705.7 47.6%891.5 2245.7 26.0%1.PC PC 2.3.2014 13 2014-2017 1.1 2 IP 2.1 2 1 2 3 3.1 2 4.IPO 1 2014 2 IPO 2014 1 IPO IPO 5.1 2 14 2013 B2B 10 22%B2B 12%B2B 25%O2O 20%50%O2O 600%2013-2017 2013 2017 CAGR 2013-2017 PC PC+18500 41400 22%PC 16936 31454 17%1564 9946 59%O2O Online2Offline O2O 665 2017 32%O2O 452 1241 29%O2O 40 82 19%/36 162 46%O2O Offline2Online/0.6 1743 634%1318 2381 16%485 897 17%401 1372 36%55 190 36%B2B B2B 51474 123702 25%B2B 26069 40653 12%99495 215840 21%15 2014-2017 1.PC 2017 4 1 2013 8.5%2017 24%2.O2O Online2Offline O2O O2O O2O 3.O2O Offline2Online 2017 O2O 1700 CRM 4.2013-2017 21%5.Expedia
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