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TMT 2024 iResearch Inc.20232 DESCRIPTION 1.-2.-APP 1.-UserTracker 2.-2020 1-2023 12 3 CONTENTS012023 02 2023 032023 OverviewSegmentationList4 2024.3 iResearch I 01025 2024.3 iResearch I 020362023 01Overview7 2024.3 iResearch I 2024.3 iResearch I UserTracker UserTracker 2023 23 12 2022 mUserTracker-2020.12-2023.12 mUserTracker-2020.12-2023.12 13.76 13.81 13.86 13.89 13.91 13.92 13.93 0.41%0.35%0.36%0.24%0.13%0.07%0.04%2020.12 2021.6 2021.12 2022.6 2022.12 2023.6 2023.12 287.9 293.6 272.7 271.7 75.572.264.8 64.22.0%-7.1%-0.4%-4.4%-10.2%-0.9%2020.12 2021.12 2022.12 2023.12%8 2024.3 iResearch I 2023 2023 12 23 5%UserTracker mUserTracker-2023 12 95.5%90.5%90.1%84.4%81.6%74.4%71.3%69.2%61.9%53.7%53.6%50.7%44.0%42.5%32.5%25.6%24.5%21.9%16.3%15.4%13.1%12.1%5.8%1.8%0.1%1.0%1.1%1.8%6.5%16.2%0.5%11.8%3.0%-2.1%-5.6%2.8%3.2%-2.2%3.6%10.1%7.8%11.8%-2.0%-0.5%0.3%-2.9%2023.12%2023.12 2022.12%9 2024.3 iResearch I UserTracker mUserTracker-2023 12 TOP15 12.43 11.55 10.57 9.52 8.92 8.82 8.34 7.83 7.02 6.71 6.60 6.48 6.46 6.41 5.91 1.0%5.9%1.6%6.1%4.4%1.3%1.8%0.1%-1.6%3.7%7.3%-2.7%12.4%4.5%3.2%2023.12 2023.12 2022.12%162 TOP15 2023 10 2024.3 iResearch I UserTracker mUserTracker-2023 12 23.6%27.6%28.5%29.8%22.9%21.9%21.3%20.9%7.5%8.6%9.0%8.4%6.6%6.5%6.2%5.9%7.2%5.8%5.5%5.6%4.3%4.4%5.4%5.5%4.9%4.2%4.4%4.2%23.0%21.0%19.6%19.7%2020.122021.122022.122023.12+4.0+1.3+0.9+0.1+0.1+1.0 11 2024.3 iResearch I 2024.3 iResearch I 500 TGI TGI=/*100 UserTracker APP APP APP TOP10 APP 123.6 121.1 118.7 114.7 114.0 113.9 112.1 109.2 109.0 108.2 TGImUserTracker-2023 12 TOP10207.1 196.1 169.4 165.0 148.6 130.6 126.3 123.5 122.3 119.3 TGImUserTracker-2023 12 TOP10 500 TGI TGI=/*100 UserTracker 12 2024.3 iResearch I 2024.3 iResearch I APP APP 110.7 107.2 107.0 106.7 106.5 104.7 104.2 103.8 103.6 103.6 K12 K WiFi TGImUserTracker-2023 12 TOP10131.3 118.8 118.5 118.5 117.1 116.7 116.2 115.9 115.8 115.8 TGImUserTracker-2023 12 TOP10 500 TGI TGI UserTracker 500 TGI TGI UserTracker 13 2024.3 iResearch I 2024.3 iResearch I APP APP 500 TGI TGI UserTracker 500 TGI TGI UserTracker mUserTracker-2023 12 35 TOP10mUserTracker-2023 12 35 TOP10102.6 102.2 101.7 101.0 100.9 100.4 99.5 99.5 99.3 99.0 K12 35 TGI137.4 132.8 128.0 127.2 126.5 124.5 122.8 122.7 119.9 119.2 MOBA 35 TGI142023 02Segmentation152.1 16 2024.3 iResearch I-2023 2023 3 APP 4 2023/O2O 2023 APP APP 17 2024.3 iResearch I 2024.3 iResearch I UserTracker UserTracker-APP APP 4 2023 12 1 23.5%4 APP 4.1%4 8 APP mUserTracker-2023 APP mUserTracker-2023 APP 34.2 34.9 35.8 36.5 37.1 37.1 38.3 39.0 38.5 40.5 40.7 42.2 1.2%6.7%15.5%14.6%19.5%8.9%8.0%15.0%10.5%20.5%21.3%25.6%12.1 11.7 12.0 12.5 12.8 12.7 12.9 12.9 12.2 12.4 12.6 12.0 0.5%-3.4%2.1%4.1%2.9%-1.1%1.7%-0.1%-5.6%2.2%0.9%-4.8%18 2024.3 iResearch I+1.4%-APP APP2023 2022 APP 36 1.4%1.5%APP UserTracker|10.4%22.4%20.1%19.9%15.6%10.3%10.9%23.8%18.6%18.8%16.0%11.8%24.3%21.1%16.5%11.4%9.2%8.2%9.2%23.5%20.7%16.5%11.6%9.4%8.5%9.9%2425-30 31-35 36-40 41-45 46-50 51 2022.12 2023.1247.7%52.3%48.2%51.8%61.1%38.9%61.1%38.9%+1.5%mUserTracker-2023 12 APP+1.4%19 2024.3 iResearch I-2023 2023&7 30%40%8 15 APP 2024 20 2024.3 iResearch I-2023 UserTracker 2023&APP SKU vs 2023 12 2023.9 APP 8.2%APP 69.3%21 2024.3 iResearch I-2023 5 2022 3-5 2023 2022 900-0.2%UserTracker 8.8 8.2 9.2 10.0 9.5 8.6 8.1 8.2 8.4 7.7 8.3 7.8 7.4 7.7 7.9 7.9 8.0 7.8 7.7 7.6 7.5 7.4 7.6 7.6-3.4%-6.9%12.9%8.1%-4.7%-9.7%-5.8%1.1%3.1%-9.3%8.7%-5.8%-5.1%3.5%2.9%-0.8%1.7%-2.7%-1.0%-1.2%-1.0%-1.6%2.0%0.5%mUserTracker-2022-2023 2023 1-12-10.5%22 2024.3 iResearch I 2024.3 iResearch I2275.8 2030.3 1899.1 1444.2 1431.4 0.0500.01000.01500.02000.02500.03000.03500.02023.12023.22023.32023.42023.52023.62023.72023.82023.92023.102023.112023.12 UserTracker UserTracker-APP 35 TOP3APP mUserTracker-2023 12 mUserTracker-2023 12 TOP3APP|52.5%47.5%66.9%33.1%17.2%17.6%16.5%13.0%10.8%9.6%18-24 25-30 31-35 36-40 41-45 46-50 16.5%26.2%20.2%16.9%11.9%7.4%1896.023 2024.3 iResearch I-2023-CNNIC 2023 4.72 2022 12 3492 43.8%2023 CNNIC UserTracker 2023&2023 1 APP 30 2023 6762.8 10686.9 15.3%1.8%8.7%1.9%6.1%7.4%2.0%0.2%1.6%2.1%0.7%1 2 3 4 5 6 7 8 9 10 11 12-2023%1861.6 1918.6 13.0%15.9%-4.0%-7.5%2.0%8.5%-6.5%1.1%1.4%-3.6%-13.4%1 2 3 4 5 6 7 8 9 10 11 12-2023%24 2024.3 iResearch I17.1 15.8 14.7 14.0 15.5 17.5 18.2 18.4 17.3 16.3 15.0 14.5 15.9 17.4 17.8 18.9 19.0 19.6 20.2 20.4 20.6 20.5 20.4 20.0-0.8%-8.0%-6.7%-5.1%11.1%12.8%4.0%1.0%-5.8%-5.8%-8.4%-2.9%9.6%9.1%2.2%6.4%0.8%3.0%3.1%0.6%1.3%-0.7%-0.6%-1.6%-Q4 2023 9 10 11 12 2022 25.4%36.0%37.8%UserTracker mUserTracker-2022-2023 2023 1-12+18.7%25 2024.3 iResearch I 2024.3 iResearch I UserTracker UserTracker-30 509 mUserTracker-2023 12 mUserTracker-2023 12-TOP10|56.7%43.3%64.3%35.7%18.9%18.7%16.6%12.3%10.4%9.3%18-24 25-30 31-35 36-40 41-45 46-50 11.4%24.7%19.4%18.9%15.3%10.3%509.0 358.0 320.6 308.0 288.8 284.0 273.9 246.4 242.1 240.9 2023 1226 2024.3 iResearch I 2024.3 iResearch I UserTracker UserTracker-APP APP 2023 APP 12 mUserTracker-2022-2023-APP mUserTracker-2022-2023-APP 599.3 1262.9 0300600900120015001 2 3 4 5 6 7 8 9 10 11 12 2022 2023 110.7%211.2 1822.7 030060090012001500180021002400270030001 2 3 4 5 6 7 8 9 10 11 12 2022 2023 762.9%27 2024.3 iResearch I 2024.3 iResearch I UserTracker UserTracker-APP APP TGI 100 30 mUserTracker-2022-2023-APP mUserTracker-2022-2023-APP|49.5%TGI=88.650.5%TGI=114.4|20.8%19.1%14.7%11.0%10.0%9.3%9.8%18-24 25-30 31-35 36-40 41-45 46-50 51-60%TGI133.8118.491.487.487.281.780.8|47.1%TGI=84.352.9%TGI=119.9|20.5%19.2%15.7%11.7%9.3%8.4%8.2%18-24 25-30 31-35 36-40 41-45 46-50 51-60%TGI131.6119.298.092.981.874.367.9282.2 29 2024.3 iResearch I 2023 PLUS C2M-2023 2023 618 2023 2023 2023 3 3C 4 618 3C 618 618 30 2024.3 iResearch I115.6 117.8 117.6 116.2 118.3 118.9 116.5 117.1 117.4 117.1 119.1 117.5-0.5%1.9%-0.2%-1.2%1.8%0.5%-2.0%0.5%0.3%-0.3%1.7%-1.4%-6 11 2023 1-12 0.1%2022 0.6%618 11 6 11 118919.5 119086.8 UserTracker 6 11 2022-0.3%-0.7%mUserTracker-2023 31 2024.3 iResearch I-APP APP 2023 APP APP 618 APP 2.8 UserTracker mUserTracker-2023-APP 2023 12&108499.8&27959.7&23543.5&13282.8 83060.4 85166.3 45007.8 47372.6 44749.240946.260100002000030000400005000060000700008000090000100000 32 2024.3 iResearch I-2023 2023 30%12 7 8.6%UserTracker 2023 2023 3016.1 3009.4 2023+11.6%+12.0%2019-2023 4.7%5.4%13.4%25.6%31.6%0.0%20.0%40.0%2019 2020 2021 2022 2023 6 2023 mUserTracker-2023 33.5 36.6 35.4 34.6 35.1 34.4 35.4 34.8 33.8 34.1 33.7 34.1 1.8%12.1%11.1%13.8%12.1%2.4%5.0%3.2%5.2%12.7%14.1%10.1%APP APP 2023 12 6247.4 19.7%2023 12 1131.9 12.4%2023 33 2024.3 iResearch I 2024.3 iResearch I UserTracker UserTracker-2023 1-12 4 74.6%APP 18-24 mUserTracker-2023 mUserTracker-2023 12|52.2%47.8%66.6%33.4%18.0%17.2%16.2%12.6%10.8%10.3%18-24 25-30 31-35 36-40 41-45 46-50 9.9%22.5%19.1%19.2%15.8%13.5%13.4 13.7 13.6 15.5 14.4 15.4 17.2 17.5 16.6 15.6 15.2 16.0 12.4%20.5%41.7%74.6%40.6%27.2%34.3%36.1%42.0%53.9%63.2%52.0%34 2024.3 iResearch I+66.5%+32.4%2023+41.8%-APP 4 7-8 UserTracker mUserTracker-2023 APP9450.8 9890.1 3352.6 4143.0 2570.4 3506.0 0200040006000800010000120002022.12022.22022.32022.42022.52022.62022.72022.82022.92022.102022.112022.122023.12023.22023.32023.42023.52023.62023.72023.82023.92023.102023.112023.12 352.3 36 2024.3 iResearch I4.6 5.5 5.2 5.2 5.7 6.3 6.0 5.9 5.6 5.2 4.8 4.4 4.4 6.9 7.5 7.1 7.1 7.5 7.3 6.6 6.8 7.0 7.0 6.8-4.7%13.7%6.3%-4.7%7.6%8.8%-4.6%-2.1%-5.6%-6.5%-5.7%-6.3%-3.2%55.5%6.1%-4.1%-0.8%5.1%-1.7%-8.0%1.4%2.8%-1.0%-1.4%TOP3APP%-1-12 TOP3APP 2023 APP 3 9627.2 UserTracker mUserTracker-2022-2023+24.2%6.17.07.47.17.68.37.97.77.36.86.46.05.89.19.69.2 9.29.69.58.78.89.19.08.837 2024.3 iResearch I29.9%21.3%15.0%10.1%23.7%27.8%20.1%14.9%10.3%26.9%24 25-30 31-35 36-40 402022.12 2023.12-40 2022 2023 12 46.7%40 3.2%UserTracker 12.0%25.4%19.3%18.0%15.0%9.0%(%)+1.3%+1.0%-0.2%-1.9%-0.5%mUserTracker-2022 12&2023 12 53.6%48.7%46.4%44.4%+3.2%57.1%52.8%42.9%39.2%|-0.1%38 2024.3 iResearch I-12 2022 K12 11.4%18.2%UserTracker mUserTracker-2023 12 15.1 23.1 3.7 4.8 15.520.44.45.6 K12 2022.12 2023.12 28.3 22.4 8.7 5.7 28.018.38.76.5 K12 2022.12 2023.12+2.3%-11.4%+19.1%+16.3%-1.2%-18.2%+0.2%+13.9%39 2024.3 iResearch I-24 APP 24 K12 K12 UserTracker mUserTracker-2023 12 47.3%52.0%52.0%51.4%52.7%48.0%48.0%48.6%K12 18.1%19.0%27.1%27.8%17.2%13.3%17.2%15.0%15.9%16.3%13.2%12.8%12.4%15.1%10.1%10.4%10.5%13.1%9.6%10.6%10.1%10.4%9.6%10.0%15.7%12.9%13.3%13.4%24 25-30 31-35 36-40 41-45 46-50 51 8.9%6.8%8.4%9.3%21.5%20.4%22.7%22.7%17.1%17.1%18.3%17.6%20.1%21.3%20.0%19.5%18.4%19.1%17.8%17.8%14.0%15.3%12.9%13.1%49.4%49.6%40 2024.3 iResearch I-APP APP UserTracker|K12|768.7 669.4 456.2 424.1 394.3 2.4%-20.0%11.7%18.7%9.1%AI%78.8 38.7 8.5 12.5 9.1 26.1%-15.7%14.6%34.9%10.1%11310.6 1619.2 1346.4 1011.0 700.1-12.8%-16.3%-40.6%-15.9%36.2%74.3 16.5 8.8 3.0 1.6-15.2%-25.7%-49.0%-35.1%19.5%839.8 514.5 249.6 225.8 224.9 28.4%27.3%32.1%293.8%-1.4%MOOC%21.8 21.4 2.3 1.9 2.7-19.5%28.6%36.9%133.3%15.8%880.2 401.5 384.6 251.9 196.1 43.5%31.4%-1.4%0.6%210.4%12.7 14.4 3.8 3.8 1.3 60.1%12.7%176.2%-15.7%234.6%mUserTracker-2023 12 TOP5APP412.4 42 2024.3 iResearch I-2023 2023 DAU MAU ARPU 2023 APP 2023 APP APP APP APP APP APP APP APP APP DAU MAU ARPU 9.4 8.7 TV 8.5 7.8 APP 8.5%4.5%43 2024.3 iResearch I-2023 1-12 9.42 2022 1.8%0.5%12 68.4%2023 79.1 0.4%2 UserTracker 92.7 96.3 92.7 92.3 94.0 94.2 95.6 95.2 93.8 93.0 95.5 95.2 3.3%3.9%-3.8%-0.4%1.9%0.2%1.5%-0.5%-1.4%-0.9%2.7%-0.3%mUserTracker-2023 79.6 88.1 84.6 79.6 79.5 80.5 77.6 75.4 75.1 73.4 76.8 79.0 4.6%10.6%-4.0%-5.9%-0.2%1.3%-3.6%-2.9%-0.3%-2.3%4.6%2.9%44 2024.3 iResearch I-30 2022 2023 12 30 46 0.5%2.0%UserTracker 53.4%53.3%46.6%46.7%2022.122023.12 7.8%8.3%19.6%21.6%18.8%17.7%21.8%20.4%17.5%17.6%14.5%14.4%19.3%19.2%17.3%17.2%16.5%16.4%12.5%12.5%10.9%10.9%23.6%23.8%24 25-30 31-35 36-40 41-45 46 mUserTracker-2022 12&2023 12 45 2024.3 iResearch I78.2 81.5 70.7 70.5 71.1 71.2 71.4 71.8 70.7 72.6 69.1 70.7 4.4%4.3%-13.2%-0.3%0.8%0.1%0.3%0.5%-1.6%2.6%-4.8%2.3%-2023 7.25 1 2 UserTracker mUserTracker-2023 46 2024.3 iResearch I146.0 119.5 115.0 88.5 86.4 84.9 82.9 81.5 81.4 81.1-APP MOBA 12 300 APP TOP10 3 MOBA 2 146.0 UserTracker mUserTracker-2023 12 TOP10APP 300MOBA MOBA 47 2024.3 iResearch I 2024.3 iResearch I UserTracker UserTracker-2023 12 TOP15APP 19 mUserTracker-2023 12 TOP8 TGINo.1 141.2 No.2 135.8 No.3 132.0 No.4 126.6 No.5 124.0 No.6 120.9 No.7 117.6 No.8 115.6 No.9 115.2 No.10 109.7 No.11 108.9 No.12 107.5 No.13 107.1 No.14 106.6 No.15 106.4 TOP15 10 mUserTracker-2023 12 TOP15APP 100 TGI1 2 3 4 5 6 7 8 113.7 105.4 104.5 104.2 103.4 103.0 101.8 101.6 48 2024.3 iResearch I 2024.3 iResearch I UserTracker UserTracker-TOP15APP MOBA-mUserTracker-2023 12 TOP8 TGI1 2 3 4 MOBA 5 6 7 8 TGINo.1 130.6 No.2 125.1 No.3 122.9 No.4 122.8 No.5 QQ 121.0 No.6-116.3 No.7 TT 114.1 No.8 113.1 No.9 111.6 No.10 111.5 No.11 2 110.7 No.12 110.0 No.13 109.8 No.14 JJ 108.9 No.15 108.6 MOBA mUserTracker-2023 12 TOP15APP 100 109.3 108.2 104.0 103.7 103.5 103.1 102.7 101.6 49 2024.3 iResearch I-2023 9 57.0 60.4 57 UserTracker 7.6 7.9 8.9 9.0 9.0 9.1 9.2 9.1 9.0 9.1 9.0 8.9-3.9%4.8%12.5%0.3%0.3%1.7%0.9%-1.0%-1.1%0.8%-0.5%-1.8%mUserTracker-2023 57.0 58.6 60.4 59.2 57.4 56.0 58.2 58.4 55.0 53.7 53.9 53.6 1.3%2.9%3.1%-2.0%-3.0%-2.5%3.9%0.4%-5.8%-2.3%0.2%-0.5%50 2024.3 iResearch I-65.2%18 35 20.8%18.8%21.4%UserTracker mUserTracker-2023 12|19.1%17.0%15.7%12.1%10.6%9.9%18-24 25-30 31-35 36-40 41-45 46-50%65.2%34.8%9.5%20.8%18.8%21.4%17.0%10.9%53.4%46.6%512023 03List52 2024.3 iResearch I2023 TOP10 UserTracker 2023 TOP10 APP APP 2023 12 12%1 10686.9 3.4%2 42224.6 1.9%3 TV 28243.5 1.8%4 14960.8 1.3%5 12306 10810.9 1.3%6 64320.3 1.2%7 15715.7 1.1%8 77585.0 1.0%9 10670.4 0.9%10 11151.0 0.8%53 2024.3 iResearch I2023 5000 TOP15 UserTracker 2023 5000 TOP15 APP APP 2023 12 12%1 9290.8 3.0%2 6000.9 2.8%3 8274.5 2.4%4 6247.4 1.5%5 7985.1 1.5%6 5670.1 1.4%7 6470.9 1.4%8 9735.9 1.1%9 6842.0 1.1%10 7276.2 1.0%11 5917.9 1.0%12 QQ 9410.6 0.9%13 6803.7 0.9%14 9277.4 0.6%15 9117.9 0.4%54 2024.3 iResearch I2023 24 TOP10APP UserTracker 2023 24 TOP10APP 1000 APP 2023 12 24 TGI 1 1438.4 303.0 2()1380.5 234.1 3 MOBA 6005.0 215.7 4 Boss 1241.5 203.8 5 1288.5 202.4 6 3405.9 198.9 7 5020.3 189.2 8 1004.2 181.8 9 8950.0 179.1 10 2376.5 170.1 55 2024.3 iResearch I2023 25-35 TOP10APP UserTracker 2023 25-35 TOP10APP 2000 APP 2023 12 25-35 TGI 1 4501.3 119.0 2 4075.5 118.4 3 12123 4823.2 116.2 4 2983.8 115.5 5 2541.1 115.3 6 15678.6 115.3 7 2215.1 114.6 8 9500.9 113.7 9 4420.7 113.6 10 4007.9 110.9 56BUSINESS COOPERATION 400-026-57LEGAL STATEMENT THANKS
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