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中国跨 境网购 用户 2016 1 2 34333年龄偏大26-40 74.7%3/4 31-40 男性为主 64.8%35.2%高学历 74.6%5%高收入 1/4 11043.9 企业员工 55.6%已婚已育 66.5%56.1%多分布在东南沿海地区 1/4 444 31-35 性别男性 3C 女性 年龄年轻19-35 31-35 19-45 年长55 60 收入高收入 低收入 45 45 交叉分析1234 666 A1.C1.2015 Iresearch-2016 N=1596 51.2%39.8%59.8%47.3%36.1%27.3%50.6%49.3%30.6%28.9%39.0%46.3%24.2%26.7%777 A2.C9_1a.Iresearch-2016 N=1596 3/4 44.9%60.8%35.6%29.3%27.9%32.1%28.1%21.4%78.7%Yes No888 A7.2015 A3.Iresearch-2016 N=1596 Top8 Top1045.7%30.6%3C 38.6%38.0%39.3%26.6%23.1%26.0%24.4%26.1%53.9%45.7%35.3%28.5%28.0%20.4%20.4%19.6%53.9%45.7%35.3%20.4%28.0%28.5%20.4%19.6%999 100-500 A4.2015 A6.2015 Iresearch-2016 N=1596 3/4 100-500 1/4 1 2.7%3-4 33.6%2 16.5%1 15.5%1 15.1%2-3 13.7%2-4 1.7%5 1.3%0 100 300 500 700 1000 2000 3000 5000 100005.8%22.7%20.1%13.1%13.0%12.2%3.0%6.1%1.8%2.1%101010 2000 A5.2015 C4.2015 Iresearch-2016 N=1596 21.7%20.3%19.7%16.4%9.0%6.0%4.0%2.9%500 500-1000 1001-2000 2001-3000 3001-4000 4001-5000 5001-1 1 71.8%20.2%55.7%52.5%16.0%15.9%111111 C6.2015 C5.Iresearch-2016 N=1596 20.9%41.1%22.8%10.5%3.5%1.2%15.6%38.5%26.4%13.9%4.0%1.8%1-7 18-14 2 15-21 322-28 4 29-35 5 35 5 57.2%54.8%54.5%36.6%1234 131313 C2.C3.Iresearch-2016 N=1596 81.8%18.2%41.4%32.9%32.1%29.9%24.8%16.2%20.1%141414 B1.B2.2015 Iresearch-2016 N=1596 15.3%46.4%46.4%60.7%58.6%52.0%45.6%42.8%35.0%151515 3.23.33.43.53.63.73.83.94.04.115.0%25.0%35.0%45.0%55.0%B3.2015 C8.Iresearch-2016 N=1596161616 51.3%43.8%26.3%24.2%21.3%21.3%16.7%15.4%15.0%14.2%13.3%12.1%11.7%11.7%11.3%10.0%9.2%8.8%8.3%7.5%7.5%38.3%16.3%4.2%7.9%4.2%2.9%6.7%2.1%1.7%1.7%1.7%1.3%0.8%1.3%1.3%1.7%0.4%2.1%0.8%1.3%1.7%C9_2a.Iresearch-2016 N=1596 171717 C9_3a.Iresearch-2016 N=159640.8%36.3%35.4%34.6%31.5%31.3%30.2%29.5%29.4%27.3%25.0%24.5%23.2%23.0%22.2%21.7%20.7%20.7%19.9%19.3%19.3%11.9%11.6%5.6%15.3%5.3%5.0%5.6%3.2%6.6%3.0%3.5%3.4%2.2%3.3%3.2%2.1%2.1%2.2%1.7%1.6%1.8%181818 3C 31.0%28.4%26.0%24.3%24.1%18.7%18.7%17.8%17.0%15.7%3C C11.A7.2015 Iresearch-2016 N=1596 Top10 9.0%91.0%65.2%54.1%39.0%37.9%34.2%33.3%30.4%191919 2002 400-026-2099
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