2019129_艾瑞咨询_2019年中国移动端新闻资讯营销策略研究报告(33页).pdf

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20192 2019.12 iResearch I 01020304 1-9 DAU 27%APP WAP+2019 9 8 47.53 7.43 IP 05 3 1 2 34 2019.12 iResearch I PC PC VR/VR/VR/5 2019.12 iResearch I 2019.12 iResearch I 2019.3 APP 30 APP 80/90 2019.3 51.5%69.3%86.3%86.6%90.5%50.7%65.5%63.7%55.5%58.6%66.4%75.9%70.9%57.9%35.3%64.2%62.0%53.6%45.7%35.8%47.8%52.5%46.2%46.5%25.0%28.4%18.6%26.1%34.0%30.2%44.8%29.9%14.8%4.9%3.0%19 20-29 30-39 40-49 50/(/)()()37.7%48.1%70.1%75.1%74.3%84.1%83.3%75.5%71.2%61.9%47.8%43.5%42.0%41.8%37.6%36.2%28.0%23.9%21.5%12.4%18.8%16.3%24.8%28.8%38.6%19 20-29 30-39 40-49 50 APP 6 2019.12 iResearch I APP/UserTracker 2019 9 8 57.2%UserTracker mUserTracker-2018 1-2019 9 6.8 6.8 6.8 6.9 7.0 7.3 7.3 7.5 7.6 7.6 7.7 7.7 7.7 7.7 7.8 7.9 7.9 8.0 8.0 8.0 8.1 55.5%54.2%53.9%54.1%54.4%55.7%55.6%56.5%56.8%57.2%57.7%57.4%56.8%56.6%56.8%56.7%56.7%57.1%56.9%56.8%57.2%30.8%30.5%27.4%23.6%21.3%22.3%22.3%20.7%21.9%30.2%19.8%17.4%13.2%13.8%14.5%13.2%12.0%9.3%8.5%6.4%6.3%2018.1 2018.3 2018.5 2018.7 2018.9 2018.11 2019.1 2019.3 2019.5 2019.7 2019.9%7 2019.12 iResearch I 2019.12 iResearch I UserTracker APP 9 78.4 30.2%85.9 APP DAU TOP3 APP mUserTracker-2019 9 10.9196.4 8.4 85.9 4.1 32.7 8.1 78.4 6.1 28.6 8.1 23.8 2.1 7.4 3.9 21.3 UserTracker=9/1-1 mUserTracker-2019 Q3 DAU TOP3NO 9 1 DAU 9(%)(分钟)1 26.9%36.062 15.1%33.533 6.8%31.088 2019.12 iResearch I APP 6.0%6.0%6.5%7.7%7.9%20.8%17.3%27.8%2.6%5.8%8.0%8.1%7.1%18.8%27.3%22.3%1 2 3 4 5 6-10 11-20 21-31 2019.9 2018.9 UserTracker mUserTracker-2018 9 2019 9 3.9 3.6 2019.9 2018.9 9 2019.12 iResearch I+10 2019.12 iResearch I 19Q2 130 74.3 80.9 84.9 105.1 102.6 107.6 110.0 133.0 92.8%97.2%91.0%83.2%87.2%84.5%91.9%87.4%2017Q3 2017Q4 2018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2019Q2%2019 133 87.4%26.5%1.2.2019H1 2012Q3-2019Q2+26.5%11 2019.12 iResearch I 12 1 2 313 2019.12 iResearch I APP 01 02 QQ/IP AI 14 2019.12 iResearch I APP 15 2019.12 iResearch I APP APP APP APP 16 2019.12 iResearch I APP+2019.1 2.62 28.14 12019.2 2.59 29.06 12019.3 2.69 28.51 12019.4 2.70 28.64 12019.5 2.69 28.31 12019.6 2.71 29.18 12019.7 2.65 30.58 12019.8 2.68 30.33 12019.9 2.68 30.41 117 2019.12 iResearch I12.9%14.7%31.3%80.2%81.7%77.2%94.5%68.1%67.4%8.3 7.5 8.9 10.8 12.0 11.2 11.5 10.9 10.6 2019.1 2019.3 2019.5 2019.7 2019.9 1500+10 For+1.UserTracker 2.+mUserTracker-2019 1-2019 9 18 2019.12 iResearch I34.9 36.7 36.7 37.5 37.0 37.2 36.1 35.6 36.1 64.9%82.2%62.8%54.8%42.8%40.4%36.5%26.8%23.5%2019 9 1.7 36.1 AI AI WAP 1.UserTracker 2.&20 AI 1000 WAP mUserTracker-2019 1-2019 9 1.401.471.50 1.50 1.51 1.571.59 1.631.7033.0%38.7%38.0%27.6%21.4%19.5%21.6%21.7%23.6%2019.1 2019.3 2019.5 2019.7 2019.9%19 2019.12 iResearch I+20 2019.12 iResearch I ZAKER ZAKER ZAKER ZAKER ZAKER IP ZAKER ZAKER ZAKER IPZAKER TIME21 2019.12 iResearch I+IP IP IP IP 22 2019.12 iResearch I x 2019 2018 3.5 32%x 23 2019.12 iResearch I x+500 18%x 01 0203 100%H5+24 2019.12 iResearch I x APP 7.8 SUV x 6064 PV 7.8 5.7 25 2019.12 iResearch I x 2019 618 S 200+20 412 1.3 x 7.4 200+20 412 1.3 26 2019.12 iResearch IIP ZAKER x OPPO IP OPPO Find X ZAKER IP OPPO ZAKER OPPO ZAKER OPPO Find X OPPO Find X 1.6+30+307 ZAKERxOPPO IP IP OPPO IP ZAKERIP 27 1 2 328 2019.12 iResearch I APP PC VR/AR H5 PC VR 29 2019.12 iResearch I 5G VR/AR 1 30 2019.12 iResearch I 2 31 Keep Learning 400-026-2099 32
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