资源描述
20182 C B 10 9.6 1 2 布局 3 C B 4 3 1 2&3 44 2018.7 iResearch Inc()()2018 PGC/UGC 2018 5 2017 25974 9.0%10 2017 25974 9.0%2016=100 102.0 20161142.8 2016 10 6 CNNIC 2017 12 7.53 54.45%69.23%607.1 1183.9 2110.3 3385.7 195%178%160%-200%-150%-100%-50%0%50%100%150%200%2014 2015 2016 20172014-2017%O2O It7 2015 1.7%90 ToB ToC 470+1142+行 信息不透明，8 1 2 3 10 1-6 1234 9 1998 2012 2018 10 C C APP&20161 2 3 PGC 4 2013.3 1 2 APP 3 UGC 4 2010.5 1 2 3 UGC 4 2005.1 1 2 3 UGC 1998.6 1 PGC UGC PGC UGC 2 3/2010 1 2 APP 3 3%-4%2010 20042018 11 B 2018 8%-15%5%-7%CPS CPM CPT 800-1000/3-5 TOP3 12 08000160002017 5-2018 5 90 13 2018 50-60%220+30-70%100+40%9+60%-70%7+0%20%40%60%80%100%14 68.7%APP 50.9%36.9%23.2%6.4%6.9%APP iUserTracker2018 5 73.2%26.8%APP 2018 68.7%50.9%36.9%23.2%6.4%6.9%N=488 2018 5 APP 12 mUserTracker.2018.6 400 1 73.2%2018 5 26.8%15 1 2&3 416 2013 3 2013 7 2014 8 A 2015 4 B 2016 4 3000 B+2018 3 6500 C 2013-2018 6 2013 3 2013 7 2016 4 3000 B+2016 7 SaaS 2018 3 6500 C 2013 2014 2015 2016 2017 20182014 8 A 2015 4 B2016 10 17 2017 600 357 13.5%43.9%42.6%4.0%3.5%3.0%3.0%TOP5 2017 12 2018 3 5 8 TOP5 26.8%18.7%13.7%9.3%7.9%2018 3 APP 13.5%43.9%42.6%57.4%2018 3 APP TOP5 18.7%26.8%7.9%1234513.7%9.3%18/2018 CPS CPM CPT+APP UGC 19 APP Web B APP APP 10 2018 APP web C B Feed 2018 20 Sunny 2018 TOP4 21 1 2&3 422 N=488 2018 5 iclick APP 2018 6 4-6 32.8%6 32.8%4-6 1 25.5%2-3 17.8%76.1%25.5%17.8%32.8%5.4%1 2 3 4 6 7 86.7%9 103.9%11 127.9%123 N=488 2018 5 iclick APP 5-10 32.2%9.6 5-10 32.2%3-5 23.4%10-15 14.2%10 9.6 14.0%23.4%32.2%14.2%8.6%4.3%2.8%0.4%0.2%3 3-5 5-10 10-15 15-20 20-30 30-50 50-100 100 2018 10 69.6%9.6 24 76.2%75.1%64.6%62.2%53.4%2018 TOP5 N=488 2018 5 iclick APP 0%100%75%50%25%76.2%75.1%64.6%62.2%53.4%25 53.0%25.5%21.5%2018 N=488 2018 5 iclick APP 21.5%25.5%53.0%26 64.2%2018 TOP52018 TOP564.2%39.7%37.5%34.1%31.6%N=488 2018 5 iclick APP N=488 2018 5 iclick APP TOP5 65.8%58.0%49.6%42.3%37.8%64.2%TOP5 65.9%58.0%49.6%42.3%37.8%27 2018 TOP52018 TOP5 N=488 2018 5 iclick APP N=488 2018 5 iclick APP 58.0%50.0%33.5%33.5%23.4%84.0%74.5%70.7%59.0%55.3%58.0%TOP5 28 N=488 2018 5 iclick APP 2018 TOP585.3%67.3%64.7%53.3%38.7%85.3%67.3%64.7%TOP5 85.3%67.3%64.7%53.3%38.7%29 2018 TOP52018 TOP5 N=488 2018 5 iclick APP N=488 2018 5 iclick APP 61.1%59.7%54.3%54.3%53.4%64.5%39.5%39.2%24.9%24.9%61.1%59.7%54.3%54.3%53.4 30 TOP5 58.3%56.7%53.3%46.7%43.3%58.3%56.7%53.3%46.7%43.3%40.0%35.0%30.0%26.7%23.3%0.00%20.00%40.00%60.00%2018 N=60 2018 5 iclick APP 31 71.7%/56.7%53.3%/N=60 2018 5 iclick APP N=60 2018 5 iclick APP 71.7%56.7%53.3%53.3%51.7%48.3%35.0%30.0%13.3%/2018 20.0%18.3%13.3%13.3%11.7%8.3%6.7%6.7%1.7%/2018 32/N=60 N=488 2018 5 iclick APP/75.0%72.2%72.2%63.9%58.3%58.3%55.6%52.8%47.2%0.0%59.7%57.6%74.8%67.6%27.2%40.3%46.2%63.5%32.8%0.3%/33 1 2&3 434 1 2 90 3 2018 35 ERP CRM C B ERP CRM/PGC UGC 36 PV PV 2016H12017H12016H12017H12016H12017H1+249.5%+343.5%+180.3%2016H1-2017H1 37 Keep Learning 400-026-2099 38
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