201887_艾瑞咨询_2018年中国游戏直播行业研究报告(41页).pdf

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201822018 3 iResearch Inc 70%(Streamer)4 iResearch Inc 2017 87 SMS 5 1 2 4 36 iResearch Inc 2013 2013-2014 2015-2017 2018 Twitch 7 iResearch Inc 4.3 11.7 32.1 87.0 141.2 191.5 246.3 171.5%174.5%170.9%62.3%35.6%28.6%2014 2015 2016 2017 2018e 2019e 2020e2014-2020%8 iResearch Inc 2017 90%100.0%91.7%90.6%89.7%83.7%79.7%76.8%8.3%9.4%9.2%7.1%6.8%6.9%1.1%9.2%13.5%16.7%2014 2015 2016 2017 2018e 2019e 2020e2013-2022 9 iResearch Inc 0.2 0.6 1.4 2.2 2.6 3.1 3.4 161.6%143.1%59.1%21.6%18.2%8.0%2014 2015 2016 2017 2018e 2019e 2020e2014-2020%2017 10 iResearch Inc PGC 2018 UGC/IP/11 iResearch Inc 2018 12 iResearch Inc 2016.12 60 2016.11 2016.9 2016.7 13 iResearch Inc iResearch Inc 201721.3%2016 32.7%CDN CDN CDN 2016 1/3 CDN 2016-2017 2016-2017 3.4 4.1 2016 201714 1 2 4 315 iResearch Inc 2018 16 iResearch Inc 4.6 6.3 2018 3 8 2018 3 8 2018 17 iResearch Inc 18 iResearch Inc 19 iResearch Inc 20 iResearch Inc KGPO#116369#48178#11012 25.421 iResearch Inc/A B C D A B 22 iResearch Inc IP 23 iResearch Inc IP IP IP IP NSL KOL KOL 24 1 2 4 325 iResearch Inc iResearch Inc 2000 95.0%2000-100002.3%1-2 1.2%2 1.4%0-10 91.4%10-50 5.4%50-200 1.9%200-1000 0.8%1000-2000 0.2%2000 0.3%3.1%2017 12 2017 12 2000 2000 5%TOP10000 91%10 2000 5%95%2000.2017 12 TOP10000 26 iResearch Inc 18 71.1%18 53%2018 18 19-25 26-29 30-34 35-39 40 71.1%22.3%3.6%1.4%0.8%0.8%53.0%30.5%5.5%1.6%1.4%0.8%18.2%71.7%7.4%1.8%0.5%0.4%17.0%68.6%10.6%2.8%0.6%0.5%27 iResearch Inc 1:1 2018 74.5%32.7%61.6%329.2%53.8%DOTA 292.7%DNF96.2%31.8%100%50%25%75%28 iResearch Inc iResearch Inc 30 D01.N=881 2018 3 iClick S91.N=881 2018 3 iClick 32.2%67.8%2018 10.8%41.0%23.4%10.2%9.0%18 19-24 25-30 31-35 36-40 2018 30 19-2429 iResearch Inc iUserTracker.2017.12 40 11.1%7.0%8.0%0%-1.4%1.4%-2.8%2.8%-4.2%4.2%-5.6%5.6%+2018 30 iResearch Inc iResearch Inc 3000-8000 D06.N=881 2018 3 iClick D07.N=881 2018 3 iClick 2018 8.0%16.5%28.9%24.1%13.7%4.4%4.4%30003000-5000 5001-8000 8001-10000 10001-15000 15001-20000 20000 2018 7.2%30.7%31.3%15.9%10.1%1000 1000-3000 3001-5000 5001-10000 10001-2000031 iResearch Inc iResearch Inc 3.75%17.14%21.23%44.38%52.10%69.13%2018 70%17%84.8%A10.N=881 2018 3 iClick A12.N=881 2018 3 iClick84.8%51.7%50.3%2018 32 1 2 4 333 iResearch Inc 3 66.6 360 21 2017 2 2018 5 11 2 70 2017 7 21 2018 500 324 2015 90 34 iResearch Inc 20M HTML5 20M HTML5 20M 20M S7 8M 250035 iResearch Inc 2014 E 6.3 ImbaTV 36 iResearch Inc+37 iResearch Inc CSSL 2015 CSSL+KPL 4 KPL 50 TGA TGA+2015 D 1.2 GGV Hero QGRNG.M XQKPL 38 iResearch Inc+39 Keep Learning 400-026-2099 40
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