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2022.3 iResearch Inc.2 iResearch I 90/95 APP SMS 3 iResearch I iResearch I APP 2021 11%1 1565.4 116.5%2 1789.5 113.6%3 1758.5 90.6%4 1081.9 87.2%5 2356.9 87.0%6 1243.3 86.9%7 1955.6 86.5%8()1140.2 86.5%9 3525.9 81.5%10 1993.3 81.4%11 1991.7 76.9%12 3797.5 65.2%13 1028.1 64.4%14 1384.7 63.2%15 2401.2 62.9%16 1626.2 62.0%17 1065.3 61.6%18 1319.4 60.2%19 12306 1151.1 59.5%20 1435.3 57.0%2021 1-10 9 50.3%5154.56 2021 11 TOP20(1000),APP 116.5%2021 APP APP 2021 APP APP 2021 11 1000 APP TOP20mUserTracker-2021 2-2022 1&APP1.19 1.18 1.18 1.21 1.16 1.22 1.30 1.54 1.54 1.33 1.34 1.52 1.6%3.3%9.5%14.4%17.1%20.8%23.5%50.3%45.8%19.1%16.4%27.0%17.3%17.2%17.5%17.6%18.0%18.2%17.1%15.9%15.4%18.0%18.3%15.8%21.2 21.3 21.4 21.5 21.6 21.7 21.8 21.9 21.10 21.11 21.12 22.1%4 iResearch I APP APP 2013-+/5 iResearch I iResearch I iUserTracker 40 iUserTracker 40 3223.4 3332.0 3443.9 3643.5 3632.3 3757.9 3452.9 3842.5 3738.8 3636.8 3733.7 3744.8 21.2 21.3 21.4 21.5 21.6 21.7 21.8 21.9 21.10 21.11 21.12 22.1mUserTracker-2021 2-2022 1 App APP APP2022 1 APP APP 2022 1 APP 3744 2022 1 APP APP 2018.4 8404.4 2018.4 26.7 8404.4 155.9 2022 1 APP 4 APP 10006 iResearch I APP/100 100 100 3000-3 200 200 200 600 300 300 300 900 900 2022 1 2021 1 1 2021 12 31 APP 1-3 APP/APP7 1 2 3 48 iResearch I iResearch I10%5.3%10%-30%52.8%30%-50%34.2%50%-70%7.1%70%0.7%2016-2021 2020 2021 9.1%30%-50%7.1%50%-70%N=900 2022 1 23.8 26.0 28.2 30.7 32.2 35.1 8.4%9.0%8.7%8.9%4.7%9.1%2016 2017 2018 2019 2020 2021%2016-2021 2022 9 iResearch I OPO sn-2+1.0D 10 iResearch I APP APP APP/Babycare/3C2022 11 iResearch I iResearch I45.0%51.0%50.0%59.5%57.1%43.0%2016 2017 2018 2019 2020 20212016-2021%90/50%0-3 52.9%90 95 23.0%90 2016 2019 2016 2021 95 23.0%90 52.9%80 24.1%2022 0-3 N=900 2022 112 iResearch I iResearch I 90/95 90/95 TGI90 10395 12185 8380 61TGI=100TGI100 TGI100 TGI100 90 95 TGI=/*100 TGI=/*100 TGI13 iResearch I 80/80 6 TGI=/*100/1-3 TGI/3-6 TGI/6-12 TGITGI=100TGI100 3-6/TGI100 1-3/TGI100 6-12/TGI100 6-12/85 10875 22214 1 2 3 415 iResearch I 1990-1999 2000-2009 2010-2018 2019 25-29 2022 16 iResearch I 66.7%54.5%54.5%51.4%51.1%42.4%34.9%22.0%13.8%12.4%2022 132 N=900 2022 117 iResearch I15.3%12.3%6.7%12.4%10.4%5.9%16.1%15.8%7.9%13.8%12.0%6.7%24.0%13.4%8.2%22.0%12.0%5.9%2022/N=300 N=300 N=300 2022 118 iResearch I iResearch I N=500 N=100 2022 1 N=500 N=100 2022 1 5.0%54.5%33.4%7.2%6.8%44.7%37.9%10.7%46.7%46.7%19.9%10%10%-30%30%-50%50%-70%2022/19 iResearch I iResearch I N=900 2022 1 N=300 N=300 N=300 2022 1/90.8%57.2%54.8%43.0%34.5%19.2%/58.7%/62.7%/52.2%2022 20 iResearch I iResearch I N=900 2022 1 N=300 N=300 N=300 2022 1 43.7%43.2%41.7%41.1%40.1%38.0%26.8%25.4%2022 48.3%47.0%44.0%45.9%41.3%40.5%33.9%31.3%21 1 2 3 422D ATA23 iResearch I 60.9%60.7%56.3%51.5%47.9%44.9%37.0%29.4%2022 N=900 2022 1 24 iResearch I 0-6 6-1 1-3 2022 N=900 0-6 N=62 6-12 N=209 1-3 N=335 2022 1 0 6 62.9%58.1%50.0%45.2%37.1%6 12 53.1%52.6%44.5%43.5%37.8%1 3 54.0%52.8%48.4%48.1%42.4%Top 1 Top 2/Top 3 Top 4/Top 5 Top 1/Top 2 Top 3 Top 4 Top 5 Top 1 Top 2 Top 3 Top 4 Top 5/25 iResearch I 30/66.5%2022 66.5%31.7%22.6%20.8%16.0%13.2%7.6%6.3%3.6%3.3%66.1%61.3%12.9%11.3%8.1%8.1%4.8%3.2%1.6%1.6%77.0%47.9%15.8%13.4%8.6%8.1%8.1%4.3%4.3%1.0%60.9%30.1%26.3%21.8%17.9%15.2%9.6%5.4%5.1%3.6%N=900 0-6 N=62 6-12 N=209 1-3 N=335 2022 1 0-6 6-1 1-3 26 iResearch I 2022 0-6 TOP56-1 TOP51-3 TOP5 62.7%61.2%57.9%53.1%46.4%62.1%59.7%53.4%50.8%47.5%64.5%64.5%56.5%54.8%50.0%0-6 6 0-6 N=62 6-12 N=209 1-3 N=335 2022 1 27 iResearch I iResearch I O/13.8%22.6%34.0%48.7%54.0%59.8%63.3%73.4%1 1 0 6 6 12 1 3 O 130 115 111/107 O 114/110 109 104 104 TGI TGI=/*1002022 N=900 2022 1 N=900 0-6 N=62 6-12 N=209 1-3 N=335 2022 1 28 iResearch I iResearch I N=900 2022 1 0-6 N=62 6-12 N=209 1-3 N=335 2022 1(/DHA/RHA)(/)/(/A2)/54.6%46.2%40.0%38.2%37.2%36.7%34.0%30.3%28.0%21.8%16.9%9.7%6.2%2022 52.6%52.6%44.7%/42.1%36.8%36.8%49.1%47.2%46.0%41.0%59.3%44.1%41.2%39.7%37.7%0 6 6 12 1 3 29 iResearch I()63.3%46.4%21.1%19.1%12.7%4.7%57.9%39.5%34.2%23.7%10.5%2.6%67.7%41.0%23.6%20.5%12.4%6.2%60.8%52.0%19.6%16.7%10.8%3.9%0-6 6-1 1-3 2022 N=900 0-6 N=62 6-12 N=209 1-3 N=335 2022 130 iResearch I N=900 N=300 N=300 N=300 2022 1 A2 A2 A22022 TOP10 20%+279/292/282/259/31 iResearch I N=900 2022 1 2022/TOP82022 TOP82022 32 iResearch I 85.1%71.4%38.8%26.2%21.3%18.7%14.3%7.0%85%N=900 N=300 N=300 N=300 2022 1 86.9%88.9%78.7%2022 33 iResearch I11.4%28.6%60.0%N=900 N=300 N=300 N=300 2022 1 63.3%57.4%55.6%54.1%51.6%39.9%35.1%27.3%2022 2022 11.9%26.7%61.4%13.3%27.6%59.2%11.0%24.0%65.0%TGI=112 TGI=107 TGI=106TGI=/*100 34 iResearch I iResearch I N=900 2022 1 N=900 2022 1/2022 2022 61.6%54.8%54.1%45.9%6.1%57.6%53.6%50.3%41.5%39.7%35.7%34.1%28.5%22.0%/%35 iResearch I 1 12022 TOP5 N=900 0-6 N=62 6-12 N=209 1-3 N=335 2022 1 81.8%70.5%63.6%59.1%/52.3%70.5%61.7%60.4%57.0%/53.7%73.8%65.6%62.3%43.7%/43.7%0 6 6 12 1 3 Omega3209 152 125 AD136D3144 131Omega3108112113/109106117TGI TGI=/*10036 iResearch I N=900 N=300 N=300 N=300 2022 1 TOP6 TOP62022 54.4%47.1%45.6%56.2%52.1%50.7%47.9%46.8%45.7%51.9%47.9%46.0%42.6%41.8%41.8%37 iResearch I iResearch I N=900 2022 1 0-6 N=62 6-12 N=209 1-3 N=335 2022 1 0-6/2022 76.7%69.0%48.8%47.5%45.7%41.3%38.9%34.2%31.2%25.1%17.0%/66.1%/66.1%54.8%/50.0%41.9%/70.3%67.0%45.5%42.6%41.6%/82.7%72.8%54.9%50.1%49.9%0 6 6 12 1 338 iResearch I iResearch I N=900 2022 1 0-6 N=62 6-12 N=209 1-3 N=335 2022 1 6/62.7%61.7%46.3%40.3%38.0%26.1%22.8%15.5%13.3%9.9%2022 0-6 1-3 6-1/117116111110122118106117115 TGITGITGI TGI=/*10039 iResearch I35.5%33.9%29.0%1.6%0-6 25.4%37.3%31.6%5.7%6-1 30.1%18.2%25.4%26.3%1-3 38.7%27.4%33.9%0.0%19.6%41.1%38.3%1.0%18.8%23.9%44.8%12.5%1 26.3%2022 N=900 0-6 N=62 6-12 N=209 1-3 N=335 2022 140 iResearch I36.7%29.2%22.3%20.0%16.1%15.0%14.7%14.1%13.3%11.0%9.5%9.0%8.8%8.0%7.8%7.2%38.8%36.7%23.9%18.6%19.7%17.0%12.2%17.0%9.6%9.6%8.0%10.6%5.9%7.4%7.4%4.8%41.5%33.7%27.3%22.9%16.1%16.1%15.1%13.7%12.2%12.2%9.8%8.8%8.8%7.3%6.8%6.8%28.9%15.6%14.5%17.9%12.1%11.6%16.8%11.6%18.5%11.0%11.0%7.5%12.1%9.2%9.2%10.4%babycare 2022 1.7/2.0/2.1/1.9/N=300 N=300 N=300 2022 1 41D ATA42 iResearch I iResearch I N=340 2022 1 N=340 2022 1 19.1%65%1-3 34.7%4-6 25.6%20.6%6-1 16.5%1 2.6%87.5%71.1%66.4%65.8%34.2%2022 0-3 2022 43 iResearch I DHA/DHA/EPA 40%DHA/DHA/EPA 64.4%46.7%43.7%40.0%39.6%37.8%35.9%32.6%31.9%25.6%20.4%18.5%2022 0-3 61.1%53.4%48.6%45.7%42.3%42.3%40.4%40.4%31.3%26.4%20.7%17.3%45.8%45.3%43.4%42.9%34.9%32.5%29.7%28.8%27.8%19.3%18.9%17.9%N=900 N=300 N=600 2022 144 iResearch I N=900 N=300 N=300 N=300 2022 1 TGI=117 TGI=115 TGI=1062022 0-3 3C&51.6%50.5%47.8%43.0%41.8%40.2%38.5%38.2%37.0%36.3%/3C&%3C&3C&TGI=134 TGI=116 TGI=125 TGI=120TGI=125 TGI=122 TGI=113 TGI=109 TGI=110 TGI=120 TGI=/*10045 iResearch I 90/95 90 95 N=900 95 N=200 90 N=500 80 N=200 2022 1 6506.0 80 5509.3 90 6994.6 95 6426.2 64.0%52.7%28.2%23.2%17.8%14.7%15.9%/%2022 0-3/119116113109102/TGITGITGI95 90 80 TGI=/*10046 iResearch I 80/90 80 90/95 N=900 95 N=200 90 N=500 80 N=200 2022 119.6%18.6%61.8%17.3%24.6%58.2%10.4%31.8%57.8%16.3%37.2%46.5%/95 90 80 95 90 80 9.0%24.3%66.7%8.8%42.1%49.1%7.7%24.2%68.1%15.7%23.0%61.3%47 iResearch I N=900 95 N=200 90 N=500 80 N=200 2022 159.4%59.0%49.2%47.6%36.4%33.4%30.8%28.5%16.4%13.0%10.9%/%(/)/(/)/2022 0-3/131/122/119 112TGI(/)110/107 106TGI TGI=/*10048 iResearch I95 90 N=900 95 N=200 90 N=500 80 N=200 2022 1 2022 0-3 TOP1047.8%37.0%33.1%26.9%26.1%11.6%11.2%10.9%10.4%9.4%FANCLBaby Care HABA%90 TGI10595 TGI10580 TGI105FANCL120 105121120Baby Care117 115 107 111HABA109 108 126 TGI=/*10049 iResearch I90/95 N=900 95 N=200 90 N=500 80 N=200 2022 190/952022 0-3 2022 0-3 95 90 80 71.8%59.1%51.8%48.2%51.5%78.9%68.4%51.1%47.4%51.1%79.4%51.5%59.6%50.7%33.1%95 90 80 49.7%44.4%5.9%42.7%50.3%7.0%48.6%44.6%6.8%59.3%37.9%2.9%TGI=118TGI=113TGI=115TGI=119 TGI=/*10050 iResearch I18%42.3%1-3 N=900 95 N=200 90 N=500 80 N=200 2022 12022 0-3 80 90 95 59.9%18.3%18.3%3.1%56.4%18.6%22.9%2.1%56.7%18.3%21.4%3.7%70.6%18.2%7.0%2.8%2022 0-3 3.2%16.2%42.3%24.3%7.7%4.5%1.8%6 6-1 1-3 3-6 6-10 10-15 15%51 iResearch I iResearch I 50.5%29.7%APP15.3%4.5%2022 0-3/2022 0-3 2022 0-3 2022 0-3 84.7%77.5%39.6%19.8%N=900 2022 1 N=900 2022 1 65.8%61.3%55.0%46.8%46.8%35.1%25.2%66.7%63.1%61.3%60.4%57.7%48.6%27.0%52 iResearch I iResearch I N=900 2022 1/40.8%39.9%37.0%35.0%33.0%32.5%26.1%24.6%24.1%21.8%21.1%19.0%18.3%/45.4%39.6%35.6%34.7%34.3%32.5%26.1%25.4%23.9%22.1%21.9%19.6%18.5%7.6%7.3%2022 0-3 2022 0-3 N=900 2022 153 iResearch I1.8%9.9%14.7%19.8%23.1%17.6%8.1%5.1%4.2%14.6%16.7%12.5%18.8%14.6%4.2%14.6%2022 0-3 57.1%53.3%32.5%36.8%25.7%25.7%26.0%21.4%60.0%56.0%40.0%32.0%32.0%25.0%23.0%23.0%/1000 1000-3000 3000-5000 5000-7000 7000-10000 10000-20000 20000-30000 30000 53.9%70002022 0-3 N=900 N=100 2022 154 iResearch I 39.9%33.0%37.0%35.0%32.5%40.8%24.1%24.6%50.5%39.8%37.9%35.0%34.0%32.0%28.2%25.2%2022 0-3/N=900 N=100 2022 1 55 iResearch I iResearch I N=100 2022 1 44%2022 0-3 133 99 78 TGI N=900 2022 1.23.4%32.2%44.3%TGI=/*10056 1 2 3 457 iResearch I iResearch I N=900 2022 1 N=900 2022 1 74.6%52.1%49.2%47.6%45.8%66.8%59.6%59.2%46.3%43.4%42.7%32.5%28.8%/APP APP APP APP APP2022 TOP5 2022 APP APP58 iResearch I APP APP 80 Top 1-3Top 4-6Top 7-10 Top 1-3Top 4-6Top 7-1085 90 95 80 nt 85 90 95 Top10 Top10 2022 APP 59 iResearch I N=900 2022 1 AATTENTIONIINTERESTPPURCHASELLOYALTY 32.2%/18.9%15.3%13.5%10.9%9.1%18.9%2022 18.9%/2022 APP 60/360 U&A CEM-KPI ROI TMIC isv TMIC isv TMIC 61 2002 3000 400-026-Contact Us 62
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