资源描述
2019 22019.1 iResearch I 2018 2261.2 2017 18.9%2-3 2020 3132.5 TMC TMC 2018 CR8 21.4%OTA TMC SMS3 1 2 3 TMC 5 6 4 42019.1 iResearch I 2017 1.33 GDP GBTA 2017 1.33 GDP GBTA 5.6%2020 1.56 Global Business Travel Association GBTA IMF)1.10 1.17 1.21 1.26 1.33 1.42 1.49 1.56 4.4%6.1%3.8%3.5%5.8%7.1%4.9%4.7%3.5%3.6%3.5%3.3%3.7%3.7%3.7%3.7%2013 2014 2015 2016 2017 2018e 2019e 2020e)%GDP%)2013-2020 GDP CAGR=4.8%CAGR=5.6%52019.1 iResearch I 2019.1 iResearch I346.5 292.3 72.1 63.8 50.0 40.1 37.1 36.0 34.0 30.7 9.0%3.1%5.6%-1.6%-0.7%3.9%12.5%7.9%3.9%12.7%()%Global Business Travel Association GBTA Global Business Travel Association GBTA TOP10 75.2%2017 TOP10 75.2%2017 3465 9.0%2016 10 GBTA 5 11.3%8.7%2017 TOP10 2017 TOP10 TOP10 75.2%24.8%62019.1 iResearch I 2019.1 iResearch I Global Business Travel Association GBTA Global Business Travel Association GBTA 2017 5735 43%7.9%84.3%60.4%60.4%11.1%6.5%6.3%15.7%2017 2017 573.5 320.1 306.7 53.3 53.3 13.3()+7.9%+1.8%+1.6%84.3%+5.7%+5.7%-88.5%7 1 2 3 TMC 5 6 4 82019.1 iResearch I 2018 90.0 6.6%2013-2018 59.5 64.4 68.9 74.4 82.7 90.0 7.8%7.3%6.9%6.7%6.9%6.6%2013 2014 2015 2016 2017 2018 GDP%92019.1 iResearch I GDP IMF)GBTA 2018 2261.2 2017 18.9%2017 8.2%2-3 2012-2020 GDP727.8 932.4 1091.9 1260.0 1465.4 1901.5 2261.2 2656.9 3132.5 19.2%28.1%17.1%15.4%16.3%22.9%18.9%17.5%17.9%7.9%7.8%7.3%6.9%6.7%6.9%6.6%6.2%6.2%2012 2013 2014 2015 2016 2017 2018 2019e 2020e%GDP%2017 8.2%2006201420252002 TMC 102019.1 iResearch I TMC TMC/OA TMC TMC/MICE/1V1/TMC/TMC 2018 112019.1 iResearch I 2018 CR8 21.4%2018 TOP8 21.4%OTA 2018 CR8 21.4%484.4 122019.1 iResearch I MICE 2018 81.2%14.0%TMC TMC 2018 81.2%14.0%4.8%132019.1 iResearch I 2.0/1000 2.0 2014 2018 20%1.0 2002-2014 MICE 2.0 2015-1.0 2.0 2014 1091.9 2018 2261.2 20%14 1 2 3 TMC 5 6 4 152019.1 iResearch I 2018 12 iClick N=503 50 10 300 50 50.0%501-1000 50-100 58.3%1000 100 50 10 53.9%50 6.1%2018 53.9%35.1%4.7%8.0%3.9%5.6%40.0%39.6%40.6%26.7%7.7%22.2%4.6%20.7%46.9%45.3%50.0%13.9%3.6%7.0%14.7%32.7%23.6%5.3%5.8%34.7%50 51-150 151-300 301-500 501-1000 1001 10 10-50 50-100 100-500 500 58.3%6.1%162019.1 iResearch I 2019.1 iResearch I 2019 2018 2018 12 iClick N=503 2019 2018 12 iClick N=283 2019 56.3%2019 2018 50.2%2019 5%-10%2019 10%13.8%56.3%33.0%6.9%2019 2018 5%5%-10%10%-20%20%2019 3.8%13.8%172019.1 iResearch I 2019.1 iResearch I 2018 12 iClick N=503 2018 12 iClick N=363 OTA TMC 42.2%27.8%TMC TMC TMC 66.9%TMC 2018 2018 4.2%7.2%8.7%9.9%27.8%42.2%TMC 182019.1 iResearch I 2018 12 iClick N=503 PC APP 57.5%PC PC 47.3%PC PC APP/47.3%57.5%38.4%46.1%28.4%24.5%29.6%32.6%2018 192019.1 iResearch I 2018.1-2018.11 2018 44.8%14.3%16.9%+48.4%2018 14.3%39.2%1.4%0.3%44.8%+48.4%34.1%0.5%0.1%16.9%202019.1 iResearch I 2019.1 iResearch I 2018.1-2018.11 73.4%90.1%4.1%TMC TMC 73.4%25.2%1.4%2018 2018 4.1%90.1%5.8%2018 21 1 2 3 TMC 5 6 4 222019.1 iResearch I 2018 12 iClick N=505 61.4%6 4 29-39 55.8%24-39 80%85.9%69.1%8001-10000 25.4%8000 58.6%/20.8%/16.4%41.2%69.7%80.6%232019.1 iResearch I 2018.1-2018.11 18 18-22 43.7%12-18 23.8%18 57.4%6-12 12-18 18-22 22-6 18.8%23.8%43.7%13.7%2018 242019.1 iResearch I 2018.1-2018.11 6 1 2-3 58.4%2-3 34.1%2-3 41.3%1 33.3%2018 1.1%1.2%5.2%34.1%58.4%7 6-7 4-5 2-3 1 4.2%5.9%15.3%41.3%33.3%252019.1 iResearch I 2018.1-2018.11 8-9 12 8-9 9-10 11-12 8-10 2018 4.2%8.5%26.0%17.0%9.8%9.3%6.9%5.2%7.8%5.0%0-7 7-8 8-9 9-10 10-11 11-12 12-13 13-14 14-18 18-0 262019.1 iResearch I 2019.1 iResearch I 2018.1-2018.11 2018.1-2018.11 PC 80%PC 15%PC 48%40%PC 12%2018 2018 PC Offline15%80%5%PC Offline40%48%12%272019.1 iResearch I 2019.1 iResearch I 2018.1-2018.11 2018.1-2018.11 59.6%1 7 7.5%10.4%14 29.5%2018 2018 59.6%21.9%11.1%7.5%0-1 1-3 3-7 7 10.4%18.9%21.8%19.4%29.5%0-1 1-3 3-7 7-14 14 282019.1 iResearch I 2018 12 iClick N=505 66.7%64.8%27.1%1.4%21.0%27.1%28.1%30.5%34.9%36.2%39.4%42.6%46.5%64.8%66.7%2018 292019.1 iResearch I 2019.1 iResearch I 2018 12 iClick N=505 2018 12 iClick N=505 61%/43.2%36.7%35.1%26.0%20.1%68.8%2018 2018 61.0%39.0%302019.1 iResearch I 2018.1-2018.11/48.7%33.2%66.8%2018 2018 TOP51 2 3 4 5 7 Hyatt Place Four points/33.2%48.7%18.1%312019.1 iResearch I 2019.1 iResearch I 1 5 2018 12 iClick N=505/1 5 2018 12 iClick N=505 95/24-28 4.11 5 40/19-23 40 95 9095 70 80 2018 3.7 3.4 3.5 3.1 19-23 24-28 29-39 40 2018/3.92 4.11 3.90 3.93 3.9619-23 24-28 29-39 40 322019.1 iResearch I 2018 12 iClick N=505 47.1%50.7%31.3%37.2%2018 33 1 2 3 TMC 5 6 4 342019.1 iResearch I 2019.1 iResearch I 2018.1-2018.11 2018 38.7%12-18 2018 2018 35.3%39.8%40.9%43.5%20.8%15.4%3.0%1.3%6-12 12-18 18-22 22-6 6.1%13.6%38.7%0.8%1.4%4.5%93.1%85.0%56.8%2016 2017 2018 352019.1 iResearch I 2018.1-2018.11/2018 TOP5-TOP10 2017 TOP10 7 2017 2018 TOP1012345678910 2018 TOP10TOP 2 TOP 1 TOP 5TOP 6 TOP 7TOP 8 TOP 9 TOP 10 TOP 3 TOP 4+1+1-1-1+1+1362019.1 iResearch I 2018.1-2018.11 2 7 2/49.2%2 61.2%2 7 52.2%14 32.2%16.5%22.6%11.7%19.8%29.4%7 3 7 2 3 1 2 1 32.2%20.0%23.3%7.3%8.9%8.3%14 7 14 3 7 2 3 1 2 1 5.2%8.6%16.0%9.0%16.1%45.1%14 7 14 3 7 2 3 1 2 1 2018 49.2%61.2%52.2%372019.1 iResearch I 2018 12 iClick N=505 26.7%36.0%36.2%41.8%42.6%44.0%44.8%47.5%48.7%57.2%2018 382019.1 iResearch I 2018.1-2018.11 600-1400 600-1400 58.1%1000-1400 30.4%2000-4000 30.6%4000-8000 22.5%1000-2000 20.3%50-100 100-200 200-350 500 60.7%50-350 17.0%9.6%17.3%21.9%21.5%12.7%500350-500 200-350 100-200 50-100 50 2018 16.5%16.2%30.4%27.7%9.2%18001400-18001000-1400600-1000 60017.0%22.5%30.6%20.3%9.6%80004000-80002000-40001000-2000 1000392019.1 iResearch I 2019.1 iResearch I 1 5 2018 12 iClick N=505/1 5 2018 12 iClick N=505/VIP/VIP/VIP 3.3 3.7 3.4 3.1 3.1/2018 2018/3.71 3.71 3.73/VIP 40 1 2 3 TMC 5 6 4 412019.1 iResearch I TMC)2018 12 iClick N=503 TMC/2018 40.5%46.2%46.2%48.6%52.2%53.5%54.1%58.0%/422019.1 iResearch I 2018 12 iClick N=503 TMC TMC TMC TMC TMC TMC TMC TMC TMC TMC TMC 47.7%50.5%53.2%57.8%63.3%63.3%64.2%64.2%66.1%48.4%64.5%67.7%71.0%71.0%77.4%80.6%64.5%64.5%2018 TMC 432019.1 iResearch I 2018 12 iClick N=503 TMC TMC TMC TMC 57.3%54.3%TMC 51.9%TMC TMC 2018 TMC 442019.1 iResearch I 2019.1 iResearch I 2018 12 iClick N=505 2018 12 iClick N=505 TMC/26.1%31.3%32.5%41.2%49.5%50.9%2018 2018 62.0%63.2%66.1%452019.1 iResearch I/2018 12 iClick N=505 TMC TMC/51.7%57.0%61.8%61.8%/2018 462019.1 iResearch I TMC 2018 12 iClick N=503 TMC/TMC 2018 61.4%65.0%65.0%65.0%472019.1 iResearch I TMC TMC TMC 2018 TMC TMC TMC TMC482019.1 iResearch I 2018.1-2018.11 TMC 7 7%7 7.7%9.5%TMC 1.2%3.7%5.2%5.9%6.6%6.5%7.7%8.6%9.5%10.3%1 2 3 4 5 6 7 14 30 50(%)2018 492019.1 iResearch I TMC 2018 12 iClick N=503 TMC TMC 2018 TMC 41.4%46.4%47.9%52.1%53.6%58.6%66.4%/502019.1 iResearch I TMC TMC TMC TMC 13 2018 512019.1 iResearch I TMC TMC/MICE 2018/40 400+140 AA SIXT/MICE 52 1 2 3 TMC 5 6 4 532019.1 iResearch I OTA TMC TMC MICE TMC OTA TMC MICE TMC TMC OTA TMC 542019.1 iResearch I/TMC TMC/TMC 2018 TMC/TMC/552019.1 iResearch I TMC 2018 160%TMC TMC TMC 80%vs 40%TMC 2015-2018 2016-2018 2015 2016 2017 2018 0%20%40%60%80%100%2016 2017 2018%562019.1 iResearch I TMC TMC TMC 57 Keep Learning 400-026-2099 58
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