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TMT 2024 iResearch Inc.2023 2 ABSTRACTS 1 2 1 GMV 2 1 2 60%1 2&3 ABSTRACTS 2023 11 29 4 2024.1 iResearch I 2C 2B 2C 2B 5 CONTENTS01 02 03 046 017 2024.1 iResearch I 2024.1 iResearch I70.3%70.1%65.9%68.6%66.5%68.3%2018 2019 2020 2021 2022 2023%2018 2018-2023 38.1 41.2 39.2 44.1 44.0 47.1 4.0%8.0%-4.8%12.5%-0.2%7.2%2018 2019 2020 2021 2022 2023%2018-2023 8 2024.1 iResearch I 2022 8.5 80%618 11 CNNIC 5.3 6.1 6.9 7.8 8.4 8.5 69.0%73.6%78.6%79.1%81.6%79.2%2017 2018 2019 2020 2021 20222017-2022%9 2024.1 iResearch I 2024.1 iResearch I 2022 60%2023 8 9 2023-2025 64%36%2022 9.02 1461716021171311893120133216913925142359438344741249283518216.6%6.2%3.8%9.7%4.2%7.6%5.6%5.0%1.2%7.1%1.9%4.8%2018 2019 2020 2021 2022 20232018-2023%10 2024.1 iResearch I DTC 11 2024.1 iResearch I&/SaaS O2O 93%50 12 0213 2024.1 iResearch I GMV GMV/14 2024.1 iResearch I IT 15 2024.1 iResearch I7.0 8.5 9.8 10.8 12.0 13.0 25.4%19.5%14.8%12.0%6.2%8.4%2018 2019 2020 2021 2022 2023%2023 13.0 8.4%20/2018-2023 CAGR=13.1%16 2024.1 iResearch I 2023 11 29 MCN 2016 2017 2018 2019 2020 2021 2022 2023 APP 11 11 APP 17 2024.1 iResearch I95239340923592.8%83.7%81.1%2021 2022 2023%11 2023 5 GMV 80%VS2022 32.5%18 0319Part 1 20 2024.1 iResearch I 2024.1 iResearch I N=1305 2023 12 N=1305 2023 12&2023 50%50%15.8%29.9%54.3%2023 2023 16.6%31.3%52.1%21 2024.1 iResearch I 2020 2023 2020 N=1501 2020 10 iclick 2023 N=1305 2023 12 0.2%7.1%9.7%19.8%22.8%29.7%31.3%32.1%37.8%38.1%41.1%47.3%52.3%63.5%-/APP-0.3%26.1%26.3%38.8%38.8%40.6%40.8%49.0%52.4%54.8%55.2%63.4%65.3%65.5%-/APP-2023 2020 2023/APP 202022 2024.1 iResearch I N=1305 2023 12 2023 23 2024.1 iResearch I 2024.1 iResearch I N=1305 2023 12 N=1305 2023 12 2023 2023 85%86%2023 86.4%13.6%85.2%14.8%2023 24 2024.1 iResearch I7.997.717.627.587.47 7.47 APP 2023 2020 2020 N=1501 2020 10 iclick 2023 N=1305 2023 12 8.46 8.22 8.08 7.85 7.82 7.59 APP 2023 2020 7.68 8.0025Part 2 1126 2024.1 iResearch I 2024.1 iResearch I N=1501 2020 10 iclick N=1305 2023 12 11 11 11 97%11 11 2019 11 1000 53.1%2023 28.5%11 2019 11 3.3%0.9%2.8%6.7%8.6%12.3%12.4%16.8%14.7%10.3%11.3%50 51-200 101-300 301-500 501-800 801-1000 1001-2000 2001-3000 3001-5000 5000 53.1%3.1%3.9%12.1%13.3%15.1%12.6%11.4%11.3%7.3%4.6%5.4%50 51-200 101-300 301-500 501-800 801-1000 1001-2000 2001-3000 3001-5000 5000 2023 11 28.5%27 2024.1 iResearch I 2024.1 iResearch I 11 11 2023 11 70%90%2020 N=1501 2020 10 iclick 2023 N=1305 2023 12 N=1305 2023 12 87.2%11 94.9%11 87.2%12.8%2023 11 94.9%5.1%2023 11 2022 25.5%30.9%43.6%13.0%15.1%31.0%40.9%2020 11 2019 28 2024.1 iResearch I 11 N=1305 2023 12 11 0.1%7.1%7.6%9.9%14.5%20.7%23.2%30.7%32.6%38.6%42.8%29 2024.1 iResearch I 2024.1 iResearch I N=1501 2020 10 iclick N=1305 2023 12 11 11 11 30 0.2%24.3%39.3%39.8%44.1%47.4%49.8%51.8%52.4%2023 11 0.2%6.0%30.9%34.2%39.2%42.2%43.1%49.1%51.1%2020 11300431 2024.1 iResearch I 1 1 2 1 2 1 2&123456 SKU 32 2024.1 iResearch I 2 33 2024.1 iResearch I 2022 9753 11.2%2013 1.2 2022 7.7%2023 7 3800 2016 2023 2023 10 18.7%20.1%2019 4.5%2023 Q1 22.9%Temu TikTok Shop 2023.82023.9Temu Temu DataSparkle 2023 9 Temu 3 2023.82023.9Temu Temu 2023.5TikTok Shop 20212022 TikTok Shop 2023.8 2023 8 TikTok Shop 6 130 72034BUSINESS COOPERATION 400-026-35LEGAL STATEMENT THANKS
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