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TMT 2023 iResearch Inc.2023 2 DESCRIPTION 1.-2.-APP 1.-UserTracker-Sponsorship Value Creator-3 2023.10 iResearch I SVC(Sponsorship Value Creator)SVC 2018 100 100 100 110 100 1.1 Sponsorship Value Creator SVC-/4CONTENTS01 2023 Q1-Q3 02 03 Mobile Internet OverviewLive Streaming OverviewMarketing and Business Value5Mobile Internet Overview2023 Q1-Q3 016 2023.10 iResearch I95.2%90.5%89.8%84.2%79.3%78.0%69.8%0.6%-1.6%-0.6%0.1%-0.2%7.8%-0.8%-50.0%-40.0%-30.0%-20.0%-10.0%0.0%10.0%20.0%-10.0%10.0%30.0%50.0%70.0%90.0%110.0%130.0%150.0%2023.9 2023.9 2022.9 2023 9 2023 9 7.8%UserTracker 7 mUserTracker-2023 9 7 2023.10 iResearch I 18-35 2023Q1-Q3 1-4 4 5 6 18-35 APP UserTracker mUserTracker-2023 Q1-Q3 10.50 10.68 10.59 10.78 10.81 10.78 10.92 10.92 10.86 2.4%7.0%11.7%17.4%12.1%5.9%5.6%4.2%8.0%-85.0%-65.0%-45.0%-25.0%-5.0%15.0%35.0%0.005.0010.0015.0020.0025.002023.1 2023.2 2023.3 2023.4 2023.5 2023.6 2023.7 2023.8 2023.9%mUserTracker-2023 9 51.6%48.5%18.4%17.5%16.3%12.6%10.7%10.2%9.8%9.5%21.9%19.8%20.2%15.4%11.3%18-24 25-30 31-35 36-40 41-45 46-50 51-60 92.37109.64118.05108.26101.3999.7593.9189.6480.73110.87109.57112.6890.6388.591.47TGI8 2023.10 iResearch I 2023.10 iResearch I Statista 2023.1-2023.9*2023 2 4 2022 1971 7%23 2000 2023*2019-2025 1591 1693 1831 1971 2116 2263 2410 6.4%8.1%7.7%7.3%7.0%6.5%-85.0%-75.0%-65.0%-55.0%-45.0%-35.0%-25.0%-15.0%-5.0%5.0%15.0%10001200140016001800200022002400260028002019 2020 2021 2022 2023e 2024e 2025e%2152594976846465906046837262023.01 2023.02 2023.03 2023.04 2023.05 2023.06 2023.07 2023.08 2023.099 2023.10 iResearch I1995 1998 2000 2013 2020 2023 3-5 90/1.0 3.0 2.0 4.010 2023.10 iResearch I 2022-2025 2021-2025 2025 38.5%2022 11 GMV 40-50 P-S-E-T-11 2023.10 iResearch I 5.4 7.7 5.4 66%2.3 7.7 N=3685 2023 1 66%6%28%8.2 20-59 5.4 7.7 5.4 2.3 5 12Live Streaming Overview0213 2023.10 iResearch I CNNIC 51 2022 12 7.51 2021 12 4728 70.3%CNNIC 2018.12-2022.12 39676 55982 61685 70337 75065 47.9%62.0%62.4%68.2%70.3%-100.0%-80.0%-60.0%-40.0%-20.0%0.0%20.0%40.0%60.0%80.0%100011000210003100041000510006100071000810002018.12 2020.3 2020.12 2021.12 2022.12%14 2023.10 iResearch I 1 600 2022 400 2022 2022 600 400 15 2023.10 iResearch I 2+AIDA Attention-Interest-Desire-Action+AIDA 1+12 11 16 2023.10 iResearch I+AIDA+/73.9%60.6%55.0%44.6%44.2%C16./*+17 2023.10 iResearch I HDMI DevicePlanning18 2023.10 iResearch I IP 100 Charles+2021 X X 2 Charles 2 19 2023.10 iResearch I 2+100+2-2 2385+1.2+4 8 14.7 400 01+02+03 12 20 2023.10 iResearch I 2/KOL 4.5 1.68 1 7 1789 4 8 1.68 4.5 1&7 1789 21 2023.10 iResearch I 2 1600 6 29 237.9 5 8 20 188.4209.2214.4192.8211.8237.9195.4190.40627-1 0627-2 0628-1 0628-2 0629-1 0629-2 0630-1 0630-2 19.6+1640+52.6+22 2023.10 iResearch I 2022 7 9-7 19 7 12-7 17 S2 S1 6.30 7.1 6/22 6/23 6/24 6/25 6/26 6/27 6/28 6/29 6/30 7/1 7/22023 2022 23Marketing and Business Value0324 2023.10 iResearch I 2 2 mUserTracker 18-35 2 2 1 Sponsorship Value Creator UserTracker 2 40%60%1%25%28%29%9%3%4%1818-24 25-30 31-35 36-40 41-50 5033%49%18%96%97%87%25 2023.10 iResearch I 8 97.4%2 2 NSR=-/*100%0627-1 0627-2 0628-1 0628-2 0629-1 0629-2 0630-1 0630-2 NSR 97.4%26 2023.10 iResearch IS2 S2 51682 154331 34934 32600 36891 132434 127094 116697 75087 56573 44707 6/19 6/20 6/21 6/22 6/23 6/24 6/25 6/26 6/27 6/28 6/29 6/30 7/1 7/2 2”6.23 6.27 2 27 2023.10 iResearch I+6.29 2 230521569032554397871180563969927582497193768750110396/22 6/23 6/24 6/25 6/26 6/27 6/28 6/29 6/30 7/1 7/2 S2 28 2023.10 iResearch I+2 TVC&banner+&29 2023.10 iResearch I-1.5 53%Sponsorship Value Creator 149166 157147156-154 153 100 53%54%30 2023.10 iResearch I slogan slogan slogan 0 slogan my time my qualitea 28.3%35.8%slogan 95%C1.N=2166C2.N=3013C5.N=2166 28.3%47.3%75.6%18.0%53.8%my time my qualitea 35.8%88%95%61.1%51.9%50.6%76.1%50.2%78.6%49.7%0 0 0 31 2023.10 iResearch I 2-32%2 32%slogan 7 1.2 Sponsorship Value Creator C7.N=3013 134 128-132 34.5%74.8%40.4%32 2023.10 iResearch I 10%10%20%73%86%Sponsorship Value Creator C9.N=1962 C10.N=1055-SVC 53%23%21%60%45%41%73%86%110+7%+21%+21%70.9%67.8%59.0%54.7%53.8%33 2023.10 iResearch I 2-21%slogan The North Face 7 Sponsorship Value Creator C11.The North Face N=3013 123 115-121 48.2%76.8%The North Face 28.6%34 2023.10 iResearch I85%92%33%21%19%54%45%42%41%20%92%85%/Sponsorship Value Creator C13.The North Face The North Face N=1609 C14.The North Face N=1023+21%+24%+23%-SVC 141 70.8%65.1%63.9%61.7%60.8%/35BUSINESS COOPERATION400-026-36 LEGAL STATEMENTTHANKS
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