2018129_艾瑞咨询_2018年中国传统新闻媒体与新媒体的融合与创新研究报告(23页).pdf

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2018201 PC 02 03 2018.1 iResearch I3 1 2 342018.1 iResearch I 90%4.6 4.3 4.5 4.6 4.6 4.7 4.8 4.8 4.8 4.7 4.4 4.5 5.5 5.4 5.4 5.6 5.9 6.1 6.2 6.3 6.5 6.5 6.2 6.8 34567mUserTracker&iUserTracker-2016 12-2017 11 PC 1.mUserTracker.2017.11 400 1 2.iUserTracker.2017.11 40 2018.1 iResearch I 1.mUserTracker.2017.11 400 1 2.iUserTracker.2017.11 40 4.6 4.3 4.5 4.6 4.6 4.7 4.5 4.4 4.7 4.4 4.3 4.3 36.1 35.1 33.0 37.4 38.2 39.5 40.3 42.4 44.8 44.1 46.1 47.7 01020304050mUserTracker&iUserTracker-2016 12-2017 11 PC 5 57%PC2017 11 PC 84.5%2018.1 iResearch IPC 84.5%1.mUserTracker.2017.11 400 1 2.iUserTracker.2017.11 40 57.8%mUserTracker&iUserTracker-2017 11 PC mUserTracker&iUserTracker-2017 11 63.8 4.0 4.1 4.3 4.3 4.4 4.5 4.7 4.8 4.9 5.1 5.2 5.2 5.2 5.4 5.6 5.8 6.0 6.0 6.2 6.2 5.9 6.4 6.6 37.1%29.1%29.3%31.8%33.5%34.7%32.5%31.3%27.9%19.0%26.1%26.0%1 2 3 4 5 6 7 8 9 10 11 12 mUserTracker-2016-2017 APP 2016 APP 2017 APP%30%mUserTracker 2017 APP 2016 1 37.1%10 19.0%mUserTracker.2017.12 400 1 2018.1 iResearch I7 mUserTracker 2017 2016 40%VR/AR 20.7 20.2 24.3 24.3 25.8 25.8 28.1 30.2 29.9 31.2 32.6 34.8 33.8 31.8 35.8 36.5 37.7 38.5 40.7 43.0 42.2 43.7 45.1 48.8 62.9%57.4%47.6%50.4%46.4%49.4%46.4%44.7%41.3%40.2%38.5%40.3%1 2 3 4 5 6 7 8 9 10 11 12 mUserTracker-2016-2017 2016 2017%47%mUserTracker.2017.12 400 1 2018.1 iResearch I8 iResearch I VR 33.7%34.7%35.3%37.3%38.8%40.4%41.5%44.2%44.3%45.9%46.6%46.9%47.5%48.1%49.8%50.3%57.8%NBACBA)2017 2017 12 iUserSurvey iClick 9 1 2 310 12 360 PC 1892 1000 2018.1 iResearch I2017 11 2018.1 iResearch I 122018.1 iResearch I152.0 169.0 168.3 169.9 168.9 180.2 191.0 198.0 192.4 187.0 234.9 233.4 212.5 212.3 209.3 214.6 230.2 230.2 260.3 285.1 290.2 333.5 308.3 299.4 39.8%25.6%24.4%26.3%36.3%27.7%36.3%44.0%50.8%78.3%31.2%28.3%1 2 3 4 5 6 7 8 9 10 11 12 mUserTracker-2016-2017 2016 2017%mUserTracker 2017 2016 10 78.3%mUserTracker.2017.12 400 113 mUserTracker 2017 mUserTracker.2017.12 400 1 2018.1 iResearch I157.0 132.5 138.0 155.0 153.7 161.7 185.3 197.3 180.5 176.6 208.6 215.8 168.0 170.7 182.3 164.6 183.6 179.0 193.7 214.1 223.5 270.4 248.2 232.1 7.0%28.8%32.1%6.2%19.5%10.7%4.5%8.5%23.8%53.1%19.0%7.6%1 2 3 4 5 6 7 8 9 10 11 12 mUserTracker-2016-2017 2016 2017%1424.2%28.9%22.9%13.8%10.2%24.1%25.8%32.4%14.5%3.2%24 25-30 31-35 36-40 40mUserTracker-2016 VS 2017 2016 12 2017 12 43.6%29.8%56.4%70.3%2017 12 2016 12 mUserTracker-2016 VS 2017 2017 12 2016 12 13.8%31-35 9.5%13.8%31-35 9.5%mUserTracker.2017.12 400 1 2018.1 iResearch I mUserTracker.2017.12 400 1 2018.1 iResearch I15 2018.1 iResearch I2018 IP VR/AR/VR16 1 2 317 300 mUserTracker 2017 12 9.0 12.2 112.4 132.2 299.4 mUserTracker-2017 12 TOP5 2018.1 iResearch I mUserTracker.2017.12 400 1 18 mUserTracker 2017 12 5.6 6.9 23.1 77.0 123.4 mUserTracker-2017 12 TOP52017 2018.1 iResearch I mUserTracker.2017.12 400 1 2018.1 iResearch I 192018.1 iResearch I5.4%38.2%42.3%14.1%MediaPlanner-2017 65.4%25 35 56.9%24.2%30.6%26.3%13.1%5.7%24 25-30 31-35 36-40 41MediaPlanner-2017 65.4%34.7%MediaPlanner-2017 TGI:109.5TGI:110.2TGI:118.0TGI 150.3TGI 140.6 Media Planner 2018.1 iResearch I Media Planner 20 2018.1 iResearch I 16-17 2017 24 2017 11 3.45 2017 10 mUserTracker 53.1%21 Keep Learning 400-026-2099 22
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