2016420_艾瑞咨询_2016年中国新能源汽车大数据营销报告（18页）.pdf

2016 1-2-3-4 333 e6 e561722 5.4%6.8%8.3%11.8%21.0%29.8%5.0%43611 D1 D224516 100 E20 TT E3017303 EV ES210 D50 D7014147 eQ QQev11123 e550 E5010420 iEV 2015 1 EVPHEV 2015 207382 146719 3 60663 2.5 EVEVEVEVEVEVPHEVEV444 4 2 1 2015 2016 SUV SUV 2020-EV HEV SUV555-ASTON MARTIN Rapid ELa Future FF Zero1+/SuperCar+-+SUV EU260+&+&QQev-PC+666 iClick 2016 4 N=1400 11.3%9.7%78.9%67.8%50.7%41.9%Top3 1/5 17.0%20.3%25.5%777 15-30 6.7%17.9%28.8%29.8%11.9%5.0%10 10-15 15-20 20-30 30-50 50 10-20 62.5%15-30 59.0%15-20 20-30 iClick 2016 4 N=1400+888 40.2%23.8%23.3%17.6%16.9%12.9%8.1%7.6%6.9%22.1%iClick 2016 4 N=1400/12312399934.3%28.7%27.0%45.8%25.4%22.9%44.2%18.3%16.7%155 147 122 147 145 125 175 169 117 100 100 100 iClick 2016 4 N=1400101010SUV SUV SUV25.0%17.9%11.2%9.0%8.3%8.1%7.1%6.7%6.7%SUV SUV SUV SUVB C SUVA iClick 2016 4 N=14002015 SUV SUV SUV 111111&iClick 2016 4 N=1400 iDriverTracker 2016 2 40+5-8K SUV 10W 79.0%63.6%43.5%23.3%18-25 20-30K SUV 20-30W75.4%31.5%27.7%10.6%1.20-30 SUV 2.10 121212 36-40 20-50K 83.4%64.4%37.2%26.8%iClick 2016 4 N=1400 iDriverTracker 2016 2 36-40 SUV B/C SUV B/C/SUVB/C 62.3%SUV 30-50W B/C 15-20W131313 39.6km 90%80km 200km 18.9%40-60km30.8%80kmEntertainment141414 26.1km/h/26.1km/h iDriverTracker 2016 2 STOP7.51.41.1/151515 CO2 1/4 1609L 113Kg 1/4 24.6%113Kg 1609L iDriverTracker 2016 2 161616 Tell U More PC AD 171717 2002 400-026-2099