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20202-3 iResearch I 5 41.9%2019 2229.5 1 2 3 4 iResearch I B2C C2C 5 1 2 3 4 56 iResearch I iResearch I 2016 mUserTracker 23 APP APP 2016-2019 15 1.2.2017 3.2014 58 4.2018 2018 UserTracker 46.0%32.0%31.5%29.1%24.0%23.9%23.4%22.2%20.7%20.3%17.3%2016-2019 APP MAU%123451567891032.3%27.4%27.0%23.7%17.5%14.6%12.7%11.2%7.2%7.7%8.4%9.4%9.0%8.1%8.0%8.5%26.9%28.2%32.0%35.2%37.8%39.2%39.0%38.4%10.7%11.3%9.5%8.4%5.7%4.5%3.9%3.4%6.7%8.3%9.3%10.3%10.1%10.2%10.9%11.6%3.8%12.4%16.8%19.9%22.1%2015 2016 2017 2018 2019 2020e 2021e 2022e2015-2022 20187 iResearch I300930.8332316.3366261.6380986.941164938039.0 46816.1 62324.3 79078.4 100173.1 2015 2016 2017 2018 20192015-2019()27.4%8.1%/1 2 B2C C2C 8 iResearch I iResearch I 2019 N=90 2019 2020 70.8%61.8%51.7%39.3%38.2%28.1%9.0%2019/9 iResearch I iResearch I/ROI 2020 2020/DSP SSP DMP/10 1 2 3 4 511 iResearch I logo 2020/DSP SSPDMP 12 iResearch I/2020 DSP SSPDMP/13 iResearch I AdTracker 2019 1 2020 3 2020 Q1 ROI AdTracker 2020 Q1 1 2 3 4 5 02004006002019.1 2019.3 2019.5 2019.7 2019.9 2019.11 2020.1 2020.3AdTracker-2019 1 2020 3 TOP10 IT 14 iResearch I ROI/2020 15 iResearch I 2010 2280 2019 2280 3776 5167 8717 21492 39077 55137 68696 81836 105850 48.5%65.6%36.8%68.7%146.6%81.8%41.1%24.6%19.1%29.3%2010 2011 2012 2013 2014 2015 2016 2017 2018 20192010-2019%16 iResearch I/2020/17 iResearch I/2020/18 iResearch I 22020 1 3 4 5 1 2 3 4 1 2 3 419 iResearch I iResearch I328 449 518 710 1287 1589 857 589 356 112 2010 2011 2012 2013 2014 2015 2016 2017 2018 20192010-2019 90%IT IT 3C IT 1 IT 2 IT 3C 3 IT 9.8%9.4%9.8%8.9%8.0%6.1%6.8%9.3%11.2%8.0%90.2%90.6%90.2%91.1%92.0%93.9%93.2%90.7%88.8%92.0%2010 2011 2012 2013 2014 2015 2016 2017 2018 20192010-2019 20 iResearch I 2020 21 iResearch I 2020/22 iResearch I 2020 23 iResearch I 2020 24 iResearch I 2020 25 1 2 3 4 526 iResearch I550.2756.51129.21629.72229.52830.23477.54174.243.7%37.5%49.3%44.3%36.8%26.9%22.9%20.0%2015 2016 2017 2018 2019 2020e 2021e 2022e2015-2022%2015 41.9%2019 2229.5 2017 2018 B2C C2C27 iResearch I-2015-2019 50-70%30%2018 ROI 66.0%62.0%59.4%55.7%52.8%51.1%48.3%46.6%32.0%31.2%35.7%25.2%21.5%18.2%16.1%13.5%1.1%1.8%2.8%9.1%10.4%11.1%12.1%5.2%12.0%15.5%18.0%20.8%1.9%5.7%3.2%11.1%4.6%7.0%6.5%7.0%2015 2016 2017 2018 2019 2020e 2021e 2022e2015-2022 28 iResearch I/CPC 1 1 2 banner CPM CPM CPC CPD 1 2 1 2 CPS1 2 3 1 2 CPS 1 2 3 1 2/CPS1 2 3 1 KOL KOL 2020 29 iResearch I CPC 2020 30 iResearch I ROI 2020 31 iResearch I AdTracker CPM CPM CPC CPD AdTracker 2020 16471.67 3759.57 3025.33 1311.49 306.05 8.20 AdTracker-2019 32 iResearch I PC 2020 Banner 33 iResearch I 2020 34 iResearch I/24%350%100 100-24-350=46,95 1 2341 3 2/35 iResearch I/+2020 36 iResearch I 2020 37 iResearch I 1 2 3 2020 38 iResearch I KOL KOL 2020 KOL 39 iResearch I KOL CPS KOL/KOL KOL 2020 MCN/KOL/2050%KOL 100 100-2050=50,80 1 KOL KOL 7090%2 KOL KOL 4 6 1030%1 234 1 3 2 KOL/40 iResearch I KOL KOL KOL KOL KOL KOL KOL KOL 2020 KOL KOL KOL KOL KOL 41 1 2 3 4 542 iResearch I SSP DSP 2020&Tanx SSPAFP 43 iResearch I 2011 X JD-BrandEco 2015.10 2017.92016.92017.8 2017.8 2017.122018.12018.32018.5 2018.8 CPCCPS CPC/CPM 2020 DMP CPC44 iResearch I UGC 2020 UGC 45 1 2 3 4 546 iResearch I Banner ROI 2020 Banner 47 iResearch I Banner DMP DSP ROI Banner ROI DSPDMP 2020 48 iResearch I 2020 49 iResearch I 2020 50 iResearch I 2020 51 iResearch I MCN KOL MCN MCN MCN MCN MCN UGC PGC 2020 MCN/MCN MCN52 Keep Learning 400-026-2099 53
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