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202122020.8 iResearch I 1.-2.-APP 3.-1.-UserTracker-VideoTracker-Sponsorship Value Creator-iclick 2.-2020 1-2021 1 32020.8 iResearch I+SVC 30+N SMS4 1 2 3 452021.2 iResearch I UserTracker TGI UserTracker 97.30103.2397.7189.78106.85103.25118.9624 25-30 31-35 36-40 40 muserTracker-2020 12 98.16101.23103.84100.7898.8499.74muserTracker-2020 12 114.5362021.2 iResearch I VAVA X X X X 72021.2 iResearch I IP 30+20 82021.2 iResearch I 9 1 2 3 4102021.2 iResearch I 2018 20192020 S1 S2 S3 30+S1 30+S2 S4 112021.2 iResearch I SVC N 132 Sponsorship Value Creator 100 2018 1 1 SVC 132104 109 109 vivo X21130ABC 110 104OLAY 103SVC-SVC-TOP5122021.2 iResearch I 50+5 KSGirls 90 19 00 132021.2 iResearch I IP 2021 3 2 4 S4 30+S2 N 142021.2 iResearch I S4 N IP2020 TOP20 7 8.0 2021 3 2 2020 TOP20 2020 6 29-12 27 2020 6 1 6 1 S5 S2 offerS2 S2 S4 S3 S3 S3 S3 S3 S2 S4 S2 TOP20 6.7152021.2 iResearch I N&Sponsorship Value Creator 100 16 1 2 3 4172021.2 iResearch I N N IP 21 58 vlog 7764 1.5+1.6 1+182021.2 iResearch I+N IP+192021.2 iResearch I 2021.2 iResearch I98.61103.312020 11 2020 12 mUserTracker-TGI TGI96.49105.792020 11 2020 12 mUserTracker-TGI TGI TGI UserTracker 2020 11 25 12 TGI TGI 2 UserTracker UserTracker 98.50 110.75 2020 11 2020 12 25-35-TGI202021.2 iResearch I KOL cut X 212021.2 iResearch I+N IP KOL 2675.8W 17.8W 31.7W KOL 8 1138.6W+31.8W 55.5W 21.4WKOL+11 25 30.88%521%KOL#394 1.4 222021.2 iResearch I 2021 2 1 9.58 25 50W 2021 2 1 4 1.7 7.7 4 1.4 13.1 9.58 28.2 4 3.4 4.4 232021.2 iResearch I+2020 UserTracker 2020 UserTracker 2%39%23%22%15%30%39%38%68%93%74%89%14%52%34%23%22%18%16%15%26%26%30%37%mUserTracker-2020 1-12%24 1 2 3 4252021.2 iResearch I79.8%79.8%TVC 80%SVC 133 18.75%147 18.54%Sponsorship Value Creator 1.2.1.N=242 2.N=371 2020 12-2021 1 iclick 100 100 133 TVC 147 75.62%59.50%54.96%+18.75%+18.54%262021.2 iResearch I+37%18%Sponsorship Value Creator 1.1.N=1104 2020 12-2021 1 iclick 100 100 52%36%70%73%+37%+18%+&KOL/272021.2 iResearch I N 100 100 282021.2 iResearch I75.74%75.74%TVC 75%SVC 1.1 Sponsorship Value Creator SVC 1.2.1.N=197 2.N=371 2020 12-2021 1 iclick 100 100 121 2020 103 TVC 113 82.74%59.90%55.84%2020 98292021.2 iResearch I TVC Boss1+1 CEO 20%28%Sponsorship Value Creator N=278 2020 12-2021 1 iclick 11%5%4%44%29%26%SVC-4%+33%+24%+22%42%50%45%63%78%71%+26%+21%54.82%Boss 1+1 CEO Boss1+1+28%302021.2 iResearch I N Sponsorship Value Creator 100 312021.2 iResearch I 7%2%2%43%19%16%SVC-X%+36%+17%+14%Sponsorship Value Creator 322021.2 iResearch I 02:15 Video CallAlex N Ta 332021.2 iResearch I 34 Keep Learning 400-026-2099 35
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