资源描述
2021.10 iResearch Inc.2 iResearch I 3 2021 6-7 iClick 1100 3 iResearch I 4 iResearch I SMS 5 1 2 3 4 56 iResearch I 1.S3 2.E5 3.E2 4.E3 5.E4 N=1100 2021 7 61.2%21.1%17.7%TOP3 18184.1 22.0%15.5%20.9%79.8%9.9%9.8%7 iResearch I 1.A4 2.A5 3.A6 4.A7 N=1100 2021 7 TOP3 7.5%15.4%56.6%20.5%77.1%83.6%/45.5%43.4%40.3%31.5%20.1%18.8%13.2%8.7%7.7%19.8%20.3%25.5%22.9%11.5%4-6 1-3%88.5%8 iResearch I%E6%+%N=1100 2021 7 79.3%62.1%58.5%53.6%49.9%45.5%40.0%38.7%32.9%29.2%29.2%17.6%9 1 2 3 4 510 iResearch I 1.1 2.95%N=1100 2021 7 57.2%53.9%45.4%44.3%39.5%38.8%36.6%32.5%32.3%28.9%27.2%25.5%24.8%23.5%18.8%16.4%22-30 A)N=26331-35(B)N=28636-45(C)N=27746-55(D)N=274(E)N=42(F)N=105839.9%48.7%43.0%47.5%C 35.7%31.2%35.0%46.8%CD 36.5%C 28.1%25.5%28.1%A 30.8%20.5%16.3%15.6%61.2%A 57.3%50.3%49.7%C 40.6%35.7%39.9%36.4%C 38.5%C 23.8%27.3%30.8%B 22.7%17.1%13.6%20.6%62.1%A 54.9%40.1%37.2%42.2%41.9%A 35.4%18.8%22.7%28.9%24.9%18.8%22.4%23.8%B 19.5%13.7%64.6%A 54.4%47.8%42.7%39.1%46.4%AB 36.1%28.8%C 31.4%C 35.0%31.0%24.5%23.7%32.8%AB 25.9%15.3%59.5%40.5%28.6%31.0%38.1%38.1%38.1%26.2%28.6%33.3%23.8%23.8%38.1%F 16.7%26.2%14.3%57.1%54.4%46.0%E 44.8%39.5%38.8%36.6%32.8%32.4%28.7%27.3%25.6%24.3%23.8%18.5%16.4%11 iResearch I 12 iResearch I 32.8%1.A3 2.95%N=1100 2021 7 63.5%64.0%65.7%63.9%58.9%66.4%67.1%62.4%41.1%45.1%30.0%35.0%31.9%40.9%25.6%32.5%43.7%BCD 29.0%27.1%26.6%30.8%BCD 22.0%12.3%16.8%1.9%3.1%2.5%6.2%0.0%0.3%2.5%4.0%22-30(A)31-35(B)36-45(C)46-55(D)N=263 N=286 N=277 N=27464.3%63.8%37.8%32.8%31.5%20.4%3.5%1.7%13 iResearch I B2 N=1100 2021 7 6972.3 6921.3 4949.2 4250.4 3914.6 3285.9 2368.0 14 1 2 3 4 515 iResearch I 2000 2000-2010 2010 2000 2020 2000-2010 2010-2020 16 iResearch I 1.C1 2.C2 3.C3.TOP2(%)=%+%N=945 2021 7 TOP5 37.7%35.1%32.8%31.0%23.2%TOP5%73.6%72.3%82.3%77.1%72.1%TOP2 17 iResearch I 1.2./18 iResearch I 1.C5 2.95%N=944 2021 7 22-30(A)31-35(B)36-45(C)46-55(D)N=253 N=269 N=224 N=19852.2%58.4%57.6%66.2%A49.4%52.0%51.8%51.5%56.5%B 45.4%48.2%51.5%41.9%46.1%53.6%A 51.0%42.3%43.9%41.1%45.5%41.9%C 36.1%28.6%38.9%C34.8%31.6%40.2%B 39.9%27.3%28.3%27.7%30.3%0.0%0.0%0.9%0.5%58.2%51.2%50.3%47.8%43.1%36.4%36.2%28.3%0.3%19 iResearch I KOL 1.C7 2.95%N=1100 2021 7 54.0%57.7%53.1%52.6%55.0%50.3%47.1%52.1%52.3%51.8%52.7%F 40.0%33.8%37.1%33.2%40.5%35.6%40.0%39.2%33.2%32.5%38.0%35.4%36.8%37.6%36.0%34.7%32.8%37.9%F 19.4%33.8%36.7%27.4%32.1%32.7%31.6%21.7%24.1%21.7%29.2%AC 24.9%20.0%1.1%0.3%1.4%0.7%0.5%3.2%22-30(A)31-35(B)36-45(C)46-55(D)(E)(F)N=263 N=286 N=277 N=274 N=945 N=15554.4%50.9%36.2%35.6%35.3%32.5%24.2%0.9%KOL/APP%20 iResearch I 1.C9 2.95%N=1100 2021 7 50.6%50.0%56.7%63.9%54.3%61.3%38.8%47.6%50.9%50.4%45.4%56.8%38.8%41.3%45.1%48.2%42.4%49.0%42.6%37.1%35.0%38.3%39.4%F 31.0%40.7%40.9%28.2%34.3%37.6%26.5%34.6%36.0%38.3%35.0%36.4%33.5%29.3%26.9%36.1%B 37.6%AB 30.1%47.1%21.3%17.1%28.2%B 30.7%AB 21.1%43.9%0.4%0.7%0.4%0.4%0.5%0.0%22-30(A)31-35(B)36-45(C)46-55(D)(E)(F)N=263 N=286 N=277 N=274 N=945 N=155 55.3%47.0%43.4%38.2%36.0%36.0%32.5%24.3%0.5%/%21 iResearch I 35 36 1.C10 2.95%N=1100 2021 7 63.1%63.6%60.6%61.7%64.2%F 50.3%55.5%62.9%58.1%60.2%60.1%54.2%58.2%CD 56.6%CD 40.8%47.4%52.2%41.9%39.9%41.3%54.9%AB 55.1%AB45.1%64.5%20.2%25.5%41.2%AB 42.0%AB29.1%51.6%0.4%0.0%0.4%0.4%0.3%0.0%22-30(A)31-35(B)36-45(C)46-55(D)(E)(F)N=263 N=286 N=277 N=274 N=945 N=15562.3%59.3%50.7%47.8%32.3%0.3%22 1 2 3 4 523 iResearch I 1.D2 2.95%N=1100 2021 7 22-30(A)31-35(B)36-45(C)46-55(D)N=263 N=286 N=277 N=27439.5%43.0%45.8%50.0%A39.9%39.9%49.5%AB 43.8%42.2%36.7%37.2%42.0%35.0%30.4%32.9%33.2%33.5%29.7%28.9%35.4%35.4%29.7%28.2%29.9%26.2%31.8%33.2%31.0%31.9%32.9%29.2%28.1%28.5%21.7%23.1%19.7%0.4%1.0%0.4%0.7%36-45 46-55 44.6%43.3%39.5%32.8%31.8%30.7%30.6%30.5%23.2%0.6%/%24 iResearch I 1.D9 2.95%N=1100 2021 7 41.8%42.3%42.6%49.6%43.8%45.8%41.8%38.8%44.0%45.6%40.8%52.9%E37.3%39.9%43.0%46.4%A 41.4%43.2%34.2%42.0%41.9%44.9%A 40.7%41.3%33.5%36.4%41.5%40.9%38.9%32.9%37.6%32.2%36.8%42.0%36.2%42.6%34.2%35.3%37.2%40.9%36.2%41.3%34.2%30.4%35.7%39.8%34.6%37.4%30.0%27.3%34.3%33.9%31.3%31.6%0.8%0.3%0.4%0.0%0.2%1.3%22-30(A)31-35(B)36-45(C)46-55(D)(E)(F)N=263 N=286 N=277 N=274 N=945 N=155 44.1%42.5%22-30 46-55 44.1%42.5%41.6%40.8%38.1%37.1%36.9%35.0%31.4%0.4%25 iResearch I 1.D3 2.95%N=1100 2021 7 47.4%22-30(A)31-35(B)36-45(C)46-55(D)N=263 N=286 N=277 N=27449.8%47.2%49.1%45.6%52.1%45.1%43.7%48.9%38.4%44.1%38.3%45.6%41.4%38.1%30.3%32.8%32.7%39.9%34.3%35.4%2.3%1.7%8.3%5.5%4.2%2.4%1.8%4.7%47.9%47.4%41.6%35.6%35.6%4.5%3.3%26 iResearch I 36 22-30 1.D7 2.95%N=1100 2021 7 52.9%58.0%59.9%58.8%56.7%61.9%46.4%49.7%54.2%49.6%49.7%51.6%48.3%50.7%46.2%50.7%50.1%42.6%43.7%46.5%47.7%52.9%46.7%54.2%44.1%43.7%50.2%48.2%47.1%43.2%31.6%33.6%40.1%A 42.7%AB 34.3%53.5%1.5%0.3%0.4%0.7%0.5%1.9%22-30(A)31-35(B)36-45(C)46-55(D)(E)(F)N=263 N=286 N=277 N=274 N=945 N=155 57.5%50.0%49.0%47.7%46.5%37.0%0.7%27 iResearch I 1.D4 2.95%N=1100 2021 7 31 22-30 22-30(A)31-35(B)36-45(C)46-55(D)N=263 N=286 N=277 N=27439.5%CD 33.2%CD 23.8%21.9%41.1%50.3%48.4%53.3%17.9%15.4%24.9%AB 23.4%B1.5%0.7%2.9%1.1%0.0%0.3%0.0%0.4%77.9%29.5%48.4%20.4%1.5%0.2%28 iResearch I 1.D8 2.95%N=1100 2021 7 31 51.3%54.9%56.3%58.0%54.3%60.6%46.4%56.3%A 56.7%A 58.8%A 53.7%60.6%48.7%51.0%55.6%58.0%52.4%59.4%48.7%47.9%49.1%46.0%49.3%39.4%41.4%37.4%29.2%34.7%37.4%25.2%0.8%0.3%1.1%0.0%0.4%1.3%22-30(A)31-35(B)36-45(D)46-55(D)(E)(F)N=263 N=286 N=277 N=274 N=945 N=155 55.2%54.6%53.4%47.9%35.6%0.5%29 iResearch I 1.D5 2.95%N=1100 2021 7 46-55 54.0%60.8%53.4%56.9%56.8%53.5%55.5%52.1%54.9%51.1%54.8%44.5%47.1%49.3%44.8%56.6%AC 48.7%54.2%50.2%45.5%45.5%43.4%47.1%40.0%14.8%18.9%18.4%21.2%17.0%26.5%E0.4%0.0%1.4%1.1%0.4%2.6%22-30(A)31-35(B)36-45(C)46-55(D)(E)(F)N=263 N=286 N=277 N=274 N=945 N=155 56.4%53.4%49.5%46.1%18.4%0.7%30 iResearch I 1.D6 2.95%N=1100 2021 7 44.1%55.6%54.2%56.9%51.7%59.4%53.2%51.7%47.7%51.8%51.7%47.1%46.0%44.4%49.8%51.8%46.6%56.8%44.1%46.2%46.6%51.1%47.9%41.3%47.1%48.6%45.1%46.7%48.3%F 38.7%1.1%0.0%1.4%0.4%0.6%1.3%22-30(A)31-35(B)36-45(C)46-55(D)(E)(F)N=263 N=286 N=277 N=274 N=945 N=15552.8%51.1%48.0%47.0%46.9%0.7%31 1 2 3 4 532 iResearch I:C11:N=1100 2021 7 81.5%77.1%75.6%74.5%33 iResearch I iResearch I 75%:C6:N=944 2021 7:1.C11 2.D1:N=1100 2021 7 75.6%74.6%41.0%40.1%37.6%34 iResearch I 1.C10 2.C13 3.D10 N=1100 2021 7 54.7%53.8%50.7%50.5%35 iResearch I 1.C10 2.C13 N=1100 2021 7 62.3%50.5%36 iResearch I 1 2 3 37/360 U&A CEM-KPI ROI TMIC isv TMIC isv TMIC 38 2002 3000 400-026-Contact Us 39
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