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2023 iResearch Inc.20232 2023.10 iResearch I-/-AdTracker-MiniTracker-2019.1-2023.8-AdTracker AdTracker 300 3 2023.10 iResearch I 0102&/SK-II SK-II2023+2023 1-8 38.6-9.8%12.1%6.5 OTT 40.5%4 CONTENTS1.11.21.301 Network Marketing Trend Analysis2.12.22.302 Subdivision Industry Advertising Data Analysis03 1-SK-II 2-3.13.2Case Study04 4.1Value List5Network Marketing Trend Analysis016 2023.10 iResearch I-9.8%2023 1-8 2021 74.1%38.6-9.8%10.7%16.8%36.0 52.1 42.8 38.6-24.6%44.7%-17.8%-9.8%-10.8%22.9%11.3%-3.5%2020.1-8 2021.1-8 2022.1-8 2023.1-8%AdTracker-2020-2023.1-8 AdTracker-2023.1-8 19.2 12.9 6.5-10.7%-16.8%12.1%2023 1-8%/AdTracker 7 2023.10 iResearch I 38 618 11/AdTracker-2020.1-2023.8/AdTracker 0100200300400500600202001202002202003202004202005202006202007202008202009202010202011202012202101202102202103202104202105202106202107202108202109202110202111202112202201202202202203202204202205202206202207202208202209202210202211202212202301202302202303202304202305202306202307202308 38 38 38 38 88/818618 11 116186188 2023.10 iResearch I 2023.10 iResearch I-17.1%33.6%-18.9%-20.8%27.5%96.4%54.3%-24.1%114.3%23.0%AdTracker AdTracker TOP4 75.2%2023 17.1%18.9%20.8%46.9%43.5%43.9%50.3%49.8%42.0%38.8%36.2%33.4%14.4%17.3%13.6%16.9%2020.1-8 2021.1-8 2022.1-8 2023.1-8%108.6 79.1 64.1 38.9 7.1 6.3 6.3 5.5 4.5 4.0 LVMH 2023 1-8 AdTracker-2020-2023.1-8 AdTracker-2023.1-8 TOP10 9 2023.10 iResearch I OTT 1-8 40.5%62.2%2023 6.5%AdTracker 60.6%48.9%30.8%40.5%8.6%10.6%2022.1-8 2023.1-8 OTT PCAdTracker-2022.1-8 2023.1-8&63.7%62.2%27.9%27.5%3.4%3.0%3.3%6.5%2022.1-8 2023.1-8 10 2023.10 iResearch I 47.6%42.4%30.0%28.6%21.8%19.9%16.8%14.1%14.0%13.8%2023.1-8%AdTracker-2023.1-8 TOP10 62.6%16.5%7.3%5.5%2.0%6.1%IT AdTracker-2023.1-8 62.6%IT TOP2=/*100%*QQ QQ P K AdTracker 11 Subdivision Industry Advertising Data Analysis0212 2023.10 iResearch I 2023 1-8-10.7%2023 8 2023-10.7%AdTracker 27.8 24.2 32.8 20.4 29.4 29.9 24.4 26.5 30.9 38.3 29.1 19.4 12.6 27.2 31.0 23.7 34.9 28.7 12.8 21.4 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2023.1-8%-18.2%17.4%-18.2%-39.1%AdTracker-2022.1-8 2023.1-8 22 2023.10 iResearch I OTT 2023 OTT OTT 12.6%55.3%AdTracker 47.4%30.0%42.7%55.3%9.8%14.7%2022.1-8 2023.1-8 OTT PCAdTracker-2022.1-8 2023.1-8&88.1%86.0%9.0%10.8%2.3%1.4%1.8%2022.1-8 2023.1-8 23 2023.10 iResearch I 65.0%17.9%12.8%1.4%1.0%0.7%IT AdTracker-2023.1-8 44.8%33.8%31.8%31.8%22.1%18.8%17.5%16.2%13.0%12.3%2023.1-8%AdTracker-2023.1-8 TOP10=/*100%*QQ QQ P K AdTracker 24 2023.10 iResearch I 5-15 AdTracker AdTracker-2023-125 2023.10 iResearch I AdTracker AdTracker-2023-226 2023.10 iResearch I79.8 88.9 110.0 84.0 33.0 48.1 58.3 79.5 59.4 125.4 123.6 91.8 85.2 127.5 123.4 75.8 55.5 52.9 67.2 64.8-45.7%-30.3%-33.4%-29.1%-66.8%-44.4%-19.5%-4.9%-47.5%5.5%-5.2%-14.4%6.8%43.5%12.2%-9.8%68.1%9.9%15.1%-18.5%1-8 2022-28.3%2023 1-8 65.2 12.1%2 5 AdTracker AdTracker-2022.1-2023.8 98.2-28.3%+12.1%27 2023.10 iResearch I TOP 2023 TOP15 1-8 635.5 2022 12.7%2 TOP5 TOP15 AdTracker AdTracker-2022.1-8 2023.1-8 TOP15 175.4 131.3 118.2 103.2 61.0 9.7 6.1 5.7 5.4 5.1 4.9 3.4 2.9 1.7 1.5 2023.1-8 127.4 107.3 103.2 87.2 58.1 19.3 16.7 10.4 8.0 6.2 5.7 4.2 3.6 3.2 3.1 24 2022.1-8-28 2023.10 iResearch I 2023 1-8 554.2 20.2%/2023 AdTracker%20.2%-22.9%-2.3%-41.7%AdTracker-2022.1-8 2023.1-8 461.1 83.5 30.5 6.5 554.2 64.4 29.8 3.8/2022.1-8 2023.1-829 2023.10 iResearch I 2023 OTT AdTracker 48.9%28.2%44.1%58.0%7.0%13.7%2022.1-8 2023.1-8 OTT PCAdTracker-2022.1-8 2023.1-8&85.0%87.1%10.1%7.2%3.0%2.6%1.9%3.0%2022.1-8 2023.1-8 30 2023.10 iResearch I 66.3%66.3%14.0%12.9%2.9%2.3%1.7%IT AdTracker-2023.1-8 55.3%30.6%25.9%25.9%22.4%21.2%21.2%21.2%20.0%2023.1-8%AdTracker-2023.1-8 TOP10=/*100%*QQ QQ P K AdTracker 31 2023.10 iResearch I AdTracker/AdTracker-2023-1 32 2023.10 iResearch I TOP AdTracker AdTracker-2023-2 33Case Study0334 2023.10 iResearch I+IP 35 2023.10 iResearch I-SK-II+AdTracker AdTracker-2023.1-8 SK-II+APP-APP-/PC/OTT#TV S+2023 SK-II+22 10 13036 2023.10 iResearch I 2023.10 iResearch I MiniTracker AdTracker-SK-II AdTracker-2023.1-8 SK-II MiniTracker-2023.8 SK-II 52.0%67.1%70.0%TOP2 25-30 29.4%31-35 22.6%67.1%70.0%59.8%36.0%2.7%1.3%SK-II 95.8%SK-II PITERA 37 2023.10 iResearch I190.2 2191.7 1073.4 1440.8 3227.2 2537.0 287.1 1628.5 2023.1 2023.2 2023.3 2023.4 2023.5 2023.6 2023.7 2023.8-SK-II AdTracker-2023.1-8 SK-II+2 5-6 520 618 822+/-AdTracker+21438 2023.10 iResearch I-AdTracker 2023/-39 2023.10 iResearch I-AdTracker-2023.1-8 90.8%42.4 576.1 AdTracker 9 11 75 79 600ml 38.9 9 11 9 15 276 13 2500 2500 93.8%40 2023.10 iResearch I-+41 04Value List42 2023.10 iResearch I 2023 1-8 AdTracker TOP1%1 6442.3 76.4%/2 4597.4 710.3%5 3 4569.6 41.9%/4 3112.7 96.3%/5 SK-II 2964.6 30.8%/6 2308.3 28.7%/7 2224.5 313.7%8 AHC 1715.0 1644.0%/9 1503.6 267.2%10 1461.7 112.8%2023.1-8 TOP10 43 2023.10 iResearch I 2023 1-8 AdTracker TOP1%1 11799.3 162.3%/2 5126.9 66.1%/3 3151.3 40.9%4 2409.1 114.6%5 2210.2 54.3%S 6 989.8 543.0%7 720.3 2198.7%/8 614.0 38.5%/9 552.7 4028.2%/10 394.73 93.6%PRO/2023.1-8 TOP10 44 2023.10 iResearch I 2023 1-8 AdTracker TOP1%1 4803.83 37.7%2 2811.31 27.3%3 1602.13 18.4%4 1088.53 10.1%5 966.94 13084.4%6 420.9 228.2%7 289.3 5.0%/8 78.23 404.7%/9 61.18 164.4%/10 60.51 66.2%/2023.1-8 TOP10 45PRODUCTINTRODUCTION 46BUSINESS COOPERATION 400-026-47LEGAL STATEMENT THANKS
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