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2019 61822019 2018 8 2019 PC 80 50%PC 95 60%95 75%95 80 80 95 PC 2019 618 36.6%54.7%6183 618 618 618 Contents041226Part1Part2Part3I.II.III.IV.618 V.618 618 5 iResearch I GDP 2009 618 2018 8 GDP C2C B2C 1 2.8 3.8 4.7 6.2 8.0 9.7 11.2 36.9%23.1%33.3%28.2%21.0%16.2%2014 2015 2016 2017 2018 2019e 2020e2014-2020%6 iResearch I+2019 618 618 11 LBS 618 5000 1000 24 618 7 iResearch I+SKU 618+618 8 iResearch I618 618 i-Click 444 618 80%618 50%618 N=444 2019 6 iClick 82.9%17.1%618 17.1%38.6%44.3%618 618 1 50.2%22.3%27.5%9 iResearch I618 6 801-3000 N=444 2019 6 iClick 35.3%26.9%31.5%60.3%32.6%33.2%17.9%4.9%15.2%21.2%20.7%26.9%11.1%100101-500 500-800 801-1000 1001-3000 3001 618 56.1%21.3%22.6%618 618 2 10 iResearch I 618 PC 2009 PC 2017 PC Usertracker iUserTracker&mUserTracker-2009-2019 618 0.3 0.4 0.6 0.9 1.1 1.1 1.2 0.9 0.9 0.7 1.1 17.1%19.2%26.8%37.9%42.5%41.3%45.3%45.6%49.6%45.6%43.8%2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019%1.8 1.9 2.8 3.1 22.4%21.7%28.0%29.5%2016 2017 2018 2019%PC 11 iResearch I 618 PC 618 PC PC 618 Usertracker 43.8%29.5%5.245.255.265.275.285.295.305.316.16.26.36.46.56.66.76.86.96.16.116.126.136.146.156.166.176.186.196.20PC PC%iUserTracker&mUserTracker-2019 5 24-6 20 PC 80 95 I.80 95 II.80 95 618 III.80 95 95 24 80 31-4013 iResearch I 80 vs95 80 95 Usertracker iUserTracker&mUserTracker-2019 6 18 80 95 3250012340PC 53%47%59%41%3250012340 36%64%52%48%80 95 80 64%80 PC 95 95 80 80 95 PC PC 14 iResearch I iResearch I 80 vs95 PC 9580 95 PC 95 60%Usertracker Usertracker iUserTracker-2019 6 18 PC 95 260.2 462.2 659.7 707.8 491.8 251.6 60.1%29.4%69.4%44.8%41.8%71.0%618%iUserTracker-2019 6 18 PC 80 301.0 643.9 674.4 714.6 553.1 294.2 45.1%45.7%48.3%54.1%56.9%53.3%618%15 iResearch I iResearch I 80 vs95 80 95 618 80 80 95 75%1 95 2 618 Usertracker Usertracker mUserTracker-2019 6 18 95 1003.7 2026.6 2040.5 1603.3 1147.7 643.3 60.7%67.0%79.4%75.8%81.5%39.9%618%mUserTracker-2019 6 18 80 1286.3 2457.4 2456.7 1892.6 1377.2 719.3-26.7%-28.2%-15.2%-12.6%-8.8%-28.1%618%16 iResearch I iResearch I 24 PC80 95 9-10 12-13 21-22 PC 80 95 95 16-17 80 9-10 21-22 Usertracker Usertracker iUserTracker-2019 6 18 PC 95 80 0%5%10%15%20%25%30%0-1 2-3 4-5 6-7 8-9 10-11 12-13 14-15 16-17 18-19 20-21 22-23 95 80 mUserTracker-2019 6 18 95 80 0%5%10%15%20%25%30%0-1 2-3 4-5 6-7 8-9 10-11 12-13 14-15 16-17 18-19 20-21 22-23 95 8017 iResearch I PICKPC 95 PC PC 19 300 95 PC Usertracker 2.1 3.6 2.4 3.2 2018.6.18 2019.6.1895 80 iUserTracker-2018&2019 6 18 PC 80 95 0.1 0.0 0.1 0.0 0.5 0.1 0.3 0.1 0.0 0.1 0.2 0.3 3.2 0.0 0.3 0.0 2018.6.18 2019.6.1880 9518 iResearch I PICK 9580 95 80 95+Usertracker mUserTracker-2018&2019 6 18 80 95 9.9 7.4 3.7 6.9 2018.6.18 2019.6.1895 80 2.1 0.1 0.1 0.3 3.3 0.1 0.0 0.2 0.8 0.0 0.0 0.1 2.6 0.0 0.0 0.1 2018.6.18 2019.6.1880 9519 iResearch I80 95 80 TOP 4 3 80 95 618 95 iUserTracker-2019 618 PC TOP10 10080 254 183 175 172 170 170 163 161 160 152 TGI413 322 306 306 304 303 292 288 266 255 Paypal TGI95 Usertracker 20 iResearch I 80 95 80 APP APP 80 95 618 95 APPTOP10 7 mUserTracker-2019 618 TOP10APP 100 80 259 242 230 229 229 227 219 218 207 205 TV-P-B612 Faceu TGI213 181 179 172 171 165 165 165 159 155 TGI95 Usertracker 21 iResearch I iResearch I TA 80 95 Usertracker Usertracker iUserTracker&mUserTracker-2018 2019 618 80 PC 80 2018 618 PC 80 95 iUserTracker&mUserTracker-2018 2019 618 95 PC 30.8%43.7%30.1%52.3%69.2%56.3%69.9%47.7%PC PC 2018.6.18 2019.6.18 49.5%59.5%34.9%44.1%50.5%40.5%65.1%55.9%PC PC 2018.6.18 2019.6.18 22 iResearch I TA 80 80 Usertracker iUserTracker&mUserTracker-2018 2019 6 18 80 3250012340PC 57%43%55%45%3250012340 74%26%60%40%2018 2019 80 2019 PC 2%14%14%23 iResearch I TA 95 95 95 95 Usertracker iUserTracker&mUserTracker-2018 2019 6 18 95 3250012340PC 54%46%55%45%3250012340 62%38%66%34%2018 2019 24 iResearch I TA 80 95 618 80 95 iUserTracker-2019 618 PC TOP10 100 80 336 190 167 150 146 126 111 102 95 94 360doc TV360 hao123 PP TGI95 119 116 110 102 98 91 87 83 83 79 hao123360 360()TGI Usertracker 25 iResearch I TA 80 95 80 APP 95 80 95 mUserTracker-2019 618 TOP10APP 100157 140 132 131 130 129 126 125 124 124 KingRoot 2345 TGI229 196 188 186 157 157 155 152 151 150 4399 360 TGI95 Usertracker 80 618 I.618 II.618 AdTracker AdTracker 27 iResearch I 618 UC+UC+618/MCN 618+SEM 28 iResearch I 618 98.6%B2C 618 AdTracker-2019 618 5.24-6.18 1946.4 756.6 464.2 95.1 40.2 25.8 18.0 9.2 6.1 5.8 3.0 3.0 1.5 1.2 PLUS 4651.435.3 17.2 6.3 5.9 1.1 1.0 5.24-6.18 AdTracker 29 iResearch IPC OTT PC OTT AdTracker-2019 618 PC OTT 71 1 1 1 1 1 1 12 232 2 2 2 24 4768358 85.245.255.265.275.285.295.305.316.16.26.36.46.56.66.76.86.96.106.116.126.136.146.156.166.176.18717825 623335839302634 3324 25 2331 33546165 6381 82605.245.255.265.275.285.295.305.316.16.26.36.46.56.66.76.86.96.106.116.126.136.146.156.166.176.180 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 5.245.255.265.275.285.295.305.316.16.26.36.46.56.66.76.86.96.106.116.126.136.146.156.166.176.18 AdTracker 30 iResearch I OTT PC OTT OTT AdTracker-2019 618 PC OTT 118 8 81528202212 112318 1825 2420152334454237282043875.245.255.265.275.285.295.305.316.16.26.36.46.56.66.76.86.96.106.116.126.136.146.156.166.176.18185105 87188 182 186145353483180222290 302522320286248508638449 4383752692923395995.245.255.265.275.285.295.305.316.16.26.36.46.56.66.76.86.96.106.116.126.136.146.156.166.176.1813 3 3 32343 3 3 32 2 2 2 2 21 1 12 2 2 215.245.255.265.275.285.295.305.316.16.26.36.46.56.66.76.86.96.106.116.126.136.146.156.166.176.18 AdTracker 31 iResearch I147.032.430.821.5 21.012.310.68.0 6.83.8 3.1 2.61.3-UC-618 618 UC AdTracker-2019 618 5.24-6.18618 2259354 347325207 195 183 172151 1481048130-UC-FM-AdTracker 32 iResearch I X X 618 X AdTracker-2019 618 5.24-6.18618 508.8 496.0 193.1 102.6 96.2 65.7 53.5 43.2 42.8 37.3 31.5 VIVA-WIFI-FM-TV-9372447010561002976642 603 596 596 570 520 450348-TV-VIVA-FM-AdTracker 33 iResearch I 618 5 24 6 18 78%618 AdTracker AdTracker-2019 618 5.24-6.18 18560.1 5148.6 2156.9 388.9 142.3 101.0 10.9 3.7 0.4 3709.5603.1418.812.4 8.7 1.8 0.1 5.24-6.1834 iResearch I iResearch I TOP 36.6%54.7%67.9%AdTracker AdTracker 67.9%25.1%7.0%0.3%0.3%0.4%0.4%0.5%0.5%0.7%1.0%2.7%4.0%4.5%18.1%28.1%36.6%Farfetch 1688%AdTracker-2019 618 AdTracker-2019 618 TOP15 35 iResearch I UserTracker UserTrackerUserTracker PC Mobile UserTracker 2007 PC APP PC APP PC Mobile 36 iResearch I AdTracker AdTrackerAdTracker PC Mobile OTT 37 Keep Learning 400-026-2099 38
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