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IRESEARCH CONSULTING GROUP 2013Q4 2 2 2013 128.1 41.9%2017 366.0 2013 75.0%2017 77.1%2013 11 PC PC 4.6 3.4 1.6%6.7%2013 11 APP 1.7 2012 12 72.9%2013Q4 21.3%15.9%13.1%2013 1-11 50%2013 1 9.6%2013 11 13.5%3 3 iUserTracker iUserTracker&mUserTracker iAdTracker iVideoTracker 4 6 7 8 9 4 2013 128.1 41.9%2017 366.0 2014 PPS PPS 2013Q3 PPS 2013 2017 366.0 31.4 62.7 90.3 128.1 177.8 235.3 298.4 366.0 78.1%100.1%43.9%41.9%38.7%32.4%26.8%22.7%01002003004005006002010 2011 2012 2013e 2014e 2015e 2016e 2017e 2010-2017%5 2013 75.0%2017 77.1%1.2.100%68.4%67.8%72.5%75.0%76.0%76.6%76.9%77.1%6.4%13.1%11.2%10.0%9.0%8.4%8.1%8.0%3.8%3.4%4.7%6.6%6.6%6.7%6.8%6.8%21.4%15.7%11.6%8.4%8.3%8.2%8.2%8.1%0%20%40%60%80%100%2010 2011 2012 2013e 2014e 2015e 2016e 2017e2010-2017%6 PC PC 2013 11 PC PC 4.6 3.4 1.6%6.7%PC iUserTracker iUserTracker.2014.1 40 PC 4.52 4.34 4.57 4.57 4.58 4.57 4.54 4.55 4.51 4.48 4.55 3.54 3.27 3.40 3.34 3.38 3.23 3.20 3.22 3.23 3.20 3.42-0.3%-3.9%5.2%0.1%0.1%-0.2%-0.7%0.2%-0.8%-0.7%1.6%-0.7%-7.6%3.9%-1.7%1.4%-4.5%-1.0%0.6%0.4%-1.0%6.7%0246810 2013.1 2013.2 2013.3 2013.4 2013.5 2013.6 2013.7 2013.8 2013.9 2013.10 2013.11iUserTracker-2013 1-2013 11 PC PC PC PC PC%PC%7 PC 2013 11 APP 1.7 2012 12 72.9%2013 11 APP/PC 37.1%2012 12 21.5%15.6 iOS Android App 1.PC iUserTracker.2014.1 40 2.mUserTracker 2014.1 15 iOS Android PC APP APP/PC%2012 12 2013 11 37.1%21.5%+0.5%+72.9%2013 11 VS2012 12 010000200003000040000500002012.12 2013.2 2013.4 2013.6 2013.8 2013.10iUserTracker&mUserTracker-2012 12-2013 11 PC APP APP 8/TOP10 iAdTracker.2014.1 300 2013Q4 15.9%3.8%3.9%3.9%4.0%4.5%5.7%8.0%13.1%15.9%21.3%0%5%10%15%20%25%iAdTracker-2013Q4 TOP10%6266 7979 8268 8895 9297 9536 11909 17091 19324 20911 0 5000 10000 15000 20000 25000/iAdTracker-2013Q4 TOP10 9 2013 1-11 50%2013 1 9.6%2013 11 13.5%100%iVideoTracker 2014.1 40 50%57.3%53.9%53.3%53.5%52.9%52.2%51.6%52.8%57.2%53.7%56.8%9.6%11.5%12.0%10.7%11.9%12.2%12.3%11.6%10.4%13.0%13.5%8.6%9.0%9.6%9.4%8.6%8.7%8.2%9.1%8.7%9.3%8.1%24.5%25.6%25.1%26.5%26.6%26.9%27.9%26.5%23.7%24.0%21.6%0%20%40%60%80%100%2013.1 2013.2 2013.3 2013.4 2013.5 2013.6 2013.7 2013.8 2013.9 2013.10 2013.11iVideoTracker-2013 1-11%
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