资源描述
2014 2 1 2 3 4 1 2 3 4 3 4 Chanel 18 20 1960 1970 1980 18 18 1990 1920 21 5 C2C B2C B2C C2C ebay 1995 2003 B2C B2C 2008 2010 2009 B2C 2010 2011 B2C C2C 2006 2008 2010 2008 2011 B2C 2010 B2C 2008 6 2013 3338.6 2013 3338.6 2017 7000 20.8%1828.4 2287.2 2750.0 3338.6 4044.1 4890.2 5903.9 7102.4 22.3%25.1%20.2%21.4%21.1%20.9%20.7%20.3%02000400060008000100002010 2011 2012 2013 2014e 2015e 2016e 2017e2010-2017%7 1 2 3 4 1 2 3 4 8 iEcData Top9B2C 2014 4 83.5 C2C 52.6 63.0%B2C 30.9 37.0%iEcTracker-2014 4 2014 4 83.5 C2C 52.6 63.0%B2C 30.9 37.0%B2C 13.4 5.6 2.6 4 B2C 83.3%13.4 51.9%5.6 21.5%2.6 10.0%2.1 8.0%1.5 5.8%0.3 1.1%0.2 0.8%0.2 0.6%0.1 0.4%iEcTracker-2014 4 B2C 9 17.7 68.3%5.5 21.3%1.1 4.3%/1.1 4.1%0.5 2.0%iEcTracker-2014 4 B2C 1744.5 62.1%642.8 22.9%211.3 7.5%/63.2 2.3%147.8 5.3%iEcTracker-2014 4 B2C 2/3 20%B2C iEcData 10 B2C Top10 iEcData iEcTracker-2014 4 B2C Top10%/366.9 13.1%/251.1 8.9%173.2 6.2%162.6 5.8%/137.0 4.9%133.7 4.8%109.5 3.9%/107.5 3.8%101.4 3.6%/99.4 3.5%iEcTracker-2014 4 B2C Top10%/33535.3 13.0%/30034.6 11.6%20395.8 7.9%/19617.1 7.6%12448.9 4.8%10644.4 4.1%BB 9861.0 3.8%8778.9 3.4%8237.8 3.2%/7979.7 3.1%2014 4 B2C 81.9 133.6 11 iEcData 24.2%33.7%16.1%10.3%7.7%4.1%1.7%2.2%0%10%20%30%40%50 50-100 100-150 150-200 200-300 300-400 400-500 500 iEcTracker-2014 4 B2C%5.5%20.7%15.4%14.3%14.7%11.0%5.9%12.4%0%5%10%15%20%25%50 50-100 100-150 150-200 200-300 300-400 400-500 500 iEcTracker-2014 4 B2C%50-100 50-100 33.7%300 29.4%12 1 2 3 4 1 2 3 4 13 2014 Q1 132.2 25-40 117.1-41.2%58.8%0%20%40%60%80%2014Q1%3.2%26.9%23.7%20.3%14.0%11.9%0%5%10%15%20%25%30%18 19-24 25-30 31-35 36-40 40 2014Q1%2014Q1 2014Q1 25-40 TGI 132.2 TGI 117.1 14-8 2014 Q1 13.7 38.7 8.0 15.7 9.2 13.9 5.0 11.7 12.7 7.3 10.1 8.5 7.5 10.7 22.0 12.2 31.7 56.4 26.2 10.4 13.4 5.2 8.4 38.7 7.3 8.5 6.6 9.8 11.3 13.6 0%20%40%60%80%100%120%140%160%180%200%IT 2014Q1 Top15%15 10-11 20-21-10-11 20-21 2014 Q1 20.7%19.1%19.3%19.5%20.6%20.5%18.1%0%5%10%15%20%25%2014Q1 UV%0%2%4%6%8%10%12%0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 232014Q1 UV%16 1 2 3 4 1 2 3 4 17-Top3 Top3 Top3 C2C B2C B2C B2C 2014 Q1 54.5%26.4%5.0%2.5%11.7%2014Q1 C2C 41.1%17.2%B2C 11.9%6.3%SNS 1.6%21.9%2014Q1 18-VS./A I S A S Attention Interest Search Action Share 2014 Q1 19 B2C B2C B2C/-32.9%11.3%10.3%10.2%9.0%6.6%5.9%3.2%1.9%36.3%11.7%12.1%12.4%5.5%3.6%5.7%1.6%1.1%21.4%9.9%4.5%2.3%21.2%17.1%6.6%8.7%4.5%25.4%6.5%5.1%7.9%12.2%9.3%3.0%7.2%9.1%32.9%B2C B2C B2C B2C/B2C B2C/2014 Q1 20-B2C B2C 20.5%82.7%B2C B2C 14%17.9%20.5%17.9%14.0%B2C B2C B2C 2014 Q1 21-Top20 21.3%PV 2014 Q1 2014Q1 Top20 PV%1.82%1.77%1.60%1.47%1.37%1.26%1.13%1.10%0.96%0.90%0.88%0.88%0.76%0.75%0.73%0.73%0.72%0.69%0.62%0.62%0.0%0.5%1.0%1.5%2.0%Olay 22-Top3 Top3 B2C 2014 Q1 B2C 27.5%C2C 26.4%6.1%4.5%SNS 2.8%30.5%2014Q1 56.3%13.8%8.2%3.9%3.4%14.4%2014Q1 2.1%23 iEcData 24 ID 1/360
展开阅读全文