资源描述
2019 2 2020.1 iResearch I 2019 204.9 22.4%2018 APP 5G+IP 3 2020.1 iResearch I/4 1 2 345 2020.1 iResearch I 2019 180.5 17.6%2015 IP IP 2018 1.2.2018 24.6 34.2 43.7 65.9 96.6 127.6 153.5 180.5 206.3 23.0%39.4%27.7%50.7%46.6%32.1%20.3%17.6%14.3%(300.0%)(271.0%)(242.0%)(213.0%)(184.0%)(155.0%)(126.0%)(97.0%)(68.0%)(39.0%)(10.0%)19.0%48.0%77.0%106.0%2012 2013 2014 2015 2016 2017 2018 2019e 2020e2012-2020%6 2020.1 iResearch I39,427 6,952 2018-1 2018-2 2018-3 2018-4 2018-5 2018-6 2018-7 2018-8 2018-9 2018-10 2018-11 2018-12 iUserTracker&mUserTracker-2018 300,599 8,073 2018.1 2018.2 2018.3 2018.4 2018.5 2018.6 2018.7 2018.8 2018.9 2018.10 2018.11 2018.12 PC PC PC UserTracker 7 2020.1 iResearch I 1.2.2019 2019 204.9 22.4%2018 2018 APP 18.4 25.7 34.8 53.5 83.9 129.2 167.3 204.9 31.8%39.4%35.7%53.6%56.8%54.0%29.5%22.4%-300.0%-250.0%-200.0%-150.0%-100.0%-50.0%0.0%50.0%100.0%0.0050.00100.00150.00200.00250.00300.00350.002012 2013 2014 2015 2016 2017 2018 2019e2012-2019%8 1 2 34910 2020.1 iResearch I IP IP IP IP IP IP 2018 11 2020.1 iResearch I97.1%95.9%92.7%89.0%84.2%87.6%85.3%84.0%83.1%3.8%5.0%8.6%6.5%11.1%10.6%12.3%0%20%40%60%80%100%2012 2013 2014 2015 2016 2017 2018 2019e 2020e 2018 11.1%1.2.2018 2012-2020 12 2020.1 iResearch I APP 13 2020.1 iResearch I 2018 APP+100.0%100.0%100.0%93.0%90.5%89.1%7.0%9.5%10.9%0%20%40%60%80%100%2018.3 2018.6 2018.9 2018.12 2019.3 2019.6 APP APP2018 Q1-2019 Q2 TOP10 APP TOP10 APP APP VIP 14 2020.1 iResearch I 85.5%42.9%41.2%40.0%A9.A10.N=984 2019 10 iClick 2019 2019 30.4%33.6%31.0%40.0%41.2%42.9%85.5%15 2020.1 iResearch I 9.9/VIP 9.9 VIP X X 16 2020.1 iResearch I VS 17 2020.1 iResearch I92.0%58.9%58.0%A7_1.VIP A7_2.VIP N=326 2019 10 iClick 2019 2019/18 2020.1 iResearch I VIP X X X X X 1920 2020.1 iResearch I 21 2020.1 iResearch I APP QQ APP AI AI QQ QQ 7.0 QQ22 2020.1 iResearch I 53.1%A2./A3_1.5 N=984 2019 10 iClick 2019 2019 53.1%1 2 3 4 5 38.5%41.4%39.9%37.4%31.4%34.1%17.6%20.0%18.1%23 2020.1 iResearch I 5G AR/VR AR/VR AR/VR/24 2020.1 iResearch I A1./A1_1./N=984 2019 10 iClick 61.2%Top5 61.2%53.5%55.5%52.1%36.5%2019 2019 Top5 51.8%40.6%32.5%32.0%27.1%25 2020.1 iResearch I IP IP IP 6 700 5G+DOU 80M IP 26 27 2020.1 iResearch I VS IP 28 2020.1 iResearch I APP APP APP Unified fonts make reading more fluent.Theme color makes PPT more convenient to change.Adjust the spacing to adapt to Chinese typesetting，use the reference line in PPT.Text here29 2020.1 iResearch I OPPO vivo Vivo ViVO 30 2020.1 iResearch I AI OS 31 2020.1 iResearch I IP 2018 feed IP 32 2020.1 iResearch I 65.8%A4./A4_1./N=984 2019 10 iClick 2019 2019 56.1%73.8%55.2%38.7%34.4%44.8%58.3%65.8%3334 2020.1 iResearch I IP APP APP APP APP IP/IP 35 2020.1 iResearch I QQ QQ QQ 36 2020.1 iResearch I 72.7%3 83.9%A5_1.App/A5_2.A5_3.5 N=984 2019 10 iClick 2019 2019 72.7%21.9%33.6%42.2%43.5%44.1%44.7%3 83.9%5 41.4%4 42.5%3 13.4%37 2020.1 iResearch I IP UGC LOFTER IP IP cos 38 2020.1 iResearch I APP QQ 52 APP APP 39 1 2 3440 2020.1 iResearch I 9.9+50 5000 12 Feed Young 41 2020.1 iResearch I2019 6 6 5G 5G 5G 5G 5G+8.0 24bits 24bits VR VR 5G VR 42 2020.1 iResearch I IP 2017 500 200 UGC IP 2019 Z IP Z 6 1.5 1995-2009 Z 50%Z 100 2019 TOP10 34 1 169 CP IP 43 2020.1 iResearch I AI Nano OS 90%OS 98%92%AI Nano 44 2020.1 iResearch I IP+IP+IP APP 20 2400 4.3 IP 45 1 2 3446 2020.1 iResearch I 47 Keep Learning 400-026-2099 48
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