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2019 22019.1 iResearch ITGI/*100 100 0-1 200 90 283 1 548/5462-3 300 85 457 2 379 1644-5 300 80 155 3 49 1756-12 200 70 105 4 24 115 1000 2018 8 0-12 3342019.1 iResearch I 2019.1 iResearch I 2017 2017 2012-2017 2011-2017 16.016.3 16.416.916.617.917.20.6%1.9%0.6%3.0%-1.8%7.8%-3.9%2011 2012 2013 2014 2015 2016 2017%2012 2013 2014 2015 2016 2017 52019.1 iResearch I 2018 PEST 80 90 2013-2020 2017 36.6 10.1%2017 4.6 14.4%80 90 2017 51%12.0%12.5%12.9%13.4%14.4%2013 2014 2015 2016 2017()62019.1 iResearch I 2019.1 iResearch I 2.6 3.0 3.4 3.9 4.6 15.7%15.4%12.8%15.2%15.9%2013 2014 2015 2016 2017%32.6 36.1 40.0 44.4 50.0 10.3%10.7%10.8%11.0%12.6%2013 2014 2015 2016 2017%2013-2017 2013-2017 2017 50 4.6 72019.1 iResearch I 2019.1 iResearch I 90 1.75 90 1.75 18-27 90+90 2018 90 90=2010 10-19*1.75 90/82019.1 iResearch I17 7 18 9 2017 7-2018 9 7 8 15%3 4 29.2%69.4%950867599566427418449587619969761940112299876438.7%54.3%17.5%34.4%12.4%9.1%17.2%43.5%29.2%69.4%5.4%1.0%18.1%15.1%27.5%2017.7 2017.8 2017.9 2017.10 2017.11 2017.12 2018.1 2018.2 2018.3 2018.4 2018.5 2018.6 2018.7 2018.8 2018.9%92019.1 iResearch I 2018 移 动应用其他门 户网站搜 索 引 擎 UGC/OTA IP 1010112019.1 iResearch I 122019.1 iResearch I 132019.1 iResearch I 2019.1 iResearch I1-2 35.9%3-4 37.5%5-6 18.7%7 7.9%2 12.3%3-5 51.2%6-7 23.9%7 12.6%3.4 4.7 2018 8 N=1000 2018 8 iclick N=1000 2018 8 iclick 3 64.1%2018 8 3 87.7%3.42 4.73 2018 8 3.4 4.7 142019.1 iResearch I90 90 90 16.9%2018 8 90/90 N=1000 2018 8 iclick 90 90 90 90 16.9%3.81 3.26 16.9%90 90-1=152019.1 iResearch I 24.8%2018 8/3.02 3.77 N=1000 2018 8 iclick 24.8%24.8%-1=162019.1 iResearch I 2018 8 N=1000 2018 8 iclick 70.4%52.3%43.6%30.1%10.1%-21.2%77.3%-27.6%=-/172019.1 iResearch I 182019.1 iResearch I 2018 N=1000 2018 8 iclick 75.2%70.8%75.2%70.8%v.s./192019.1 iResearch I 90 86.4%83.7%81.1%71.3%58.3%56.4%51.5%+2018 6 90 TGI TGI N=1000 2018 8 iclick 83%82%90 TGI 100 98.2 99.498.8 98.6103.3 100.7101.6 100.2104.2 97.3102.7 95.4111.2 93.9 TGI=/*100 202121 22 232019.1 iResearch I3.6%19.7%30.3%27.8%18.6%5,000 2018 8 N=1000 2018 8 iclick 46.4%5,000 1,000 1,001-3,000 3,001-5,000 10,000 5,001-10,000 6,804.5 242019.1 iResearch I 4,857.8 N=1000 2018 8 iclick/=*2018 8/4,857.8 20,625.0 25,482.8-=252019.1 iResearch I 2018 8-TGI N=1000 2018 8 iclick 0-3 4 TGI 0-3 4-5 6-12 88 107 121 99 94 111 98 99 106 109 85 101 107 84 107 101 101 96 94 97 120 101 98 100 94 106 107 TGI=/*100 262019.1 iResearch I/2018 8 N=1000 2018 8 iclick 55.4%47.6%43.2%35.9%-0.6%-6.7%10.5%=-/272019.1 iResearch I-1.4m APP 2828 IP 292019.1 iResearch I 2018 8 N=1000 2018 8 iclick/22.4%48.4%41.5%35.0%29.3%/-6.5%22.4%12.8%-18.4%=-/302019.1 iResearch I IP 2018 8 IP 312019.1 iResearch I IP IP IP 2018 8 TOP 10 Text 25.9%A 19.2%19.1%18.0%16.7%17.7%15.8%16.6%15.2%14.4%IP IP IP+IP IP IP 96.3%IP N=1000 2018 8 iclick 322019.1 iResearch I IP IP OTA+OTA+IP+OTA+IP+IP oem IP IP IP IP IP IP 3333 90 342019.1 iResearch I/2018 352019.1 iResearch I 1 362019.1 iResearch I N=1000 2018 8 iclick=12/372019.1 iResearch I 90 12 90 10 90 8.9 90 90 1.1 90 8.9 90 7.5 90 90 90 10 8.9 vs.90 90 8.9 7.5 vs.2018 90/90 N=1000 2018 8 iclick=/12 382019.1 iResearch I1-3 47.5%4-7 32.7%7 6.0%9.1%4.7%2018 86.2%3.17 N=1000 2018 8 iclick 392019.1 iResearch I 90 90 90 1.2 2018 90/90 N=1000 2018 8 iclick 90 90 90 1.2 2.84 4.01 90 90 1.2 90 90=402019.1 iResearch I55.3%47.7%40.1%37.3%29.9%28.1%26.8%24.3%20.8%14.4%90 90 2018 N=1000 2018 8 iclick 90 TGI 90/TGI 100 90/808610084911047597116123 TGI=/*100 412019.1 iResearch I 2019.1 iResearch I 72.5%37.5%2018 2018 N=1000 2018 8 iclick N=275 2018 8 iclick 37.5%27.5%72.5%/.422019.1 iResearch I 7 2018/70.9%23.3%20.4%23.3%9.7%N=103 2018 8 iclick 70.9%/432019.1 iResearch I Gululu 360 Gululu IP 360 AI 4G AI 360 OS 442019.1 iResearch I452019.1 iResearch I+=2017 7 2018 9=3.4=4.7=10.1%77.3%2017=4.6 2017=50 2018 90=1.75 2018 462019.1 iResearch I OTA 2018 472019.1 iResearch I 01 02 03 5,000 50%=22.4%=10.5%=72.5%2018/482019.1 iResearch I 90 90 90 90 90 1.1 90 1.4 90 1.2 90 TGI100 90 TGI100 90/90/TGI100 90 APP/2018 90 90 90 492019.1 iResearch I50 Keep Learning 400-026-2099 512019.1 iResearch I
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