资源描述
2015 2 2 2 B2B 1 2 3 4 5 4 4 4 2015 2015 2 2014-2020 2014 2014-2020 2010 6 5 5 5 2013 6.0 2.1%2.5 8535.0 3649.5 2876.1 2005-2013 0100002000030000400005000060000700002005 2007 2009 2011 2013 6 6 6 2013 A B 2015 A 2013 B 2014 500 A 2013 SIG 7000 2015 5 IDG 1 B 2014 8 B 2015 1 2000 2014 9 1000 2014 2000 A 2014 B 2015 4 A 2014 8 300 2014 4 500 2015 4 7 7 7 01 04 05 02 03 8 8 8 2008-2014 15781.0 17175.0 19109.0 21810.0 24565.0 26955.0 28844.0 4761.0 5153.0 5919.0 6977.0 7917.0 8896.0 9892.0 37.9%36.5%35.7%36.3%36.2%35.0%43.7%41.0%41.1%40.4%39.3%37.7%2008 2009 2010 2011 2012 2013 2014%9 9 9 2011-2018 5.1 5.6 6.2 6.5 6.8 7.0 7.2 7.3 3.6 4.2 5.0 5.6 6.0 6.3 6.5 6.6 12.3%9.9%9.6%5.0%4.0%3.7%2.9%1.4%17.5%18.1%19.0%11.4%8.4%4.3%3.2%2.2%2011 2012 2013 2014 2015e 2016e 2017e 2018e%10 10 10 11 11 11 2013 5.0%15%100%2013 5.0%15.0%23.0%95.0%100.0%1 2 3 4 5 13 13 13 10 2005 2012 2012 1 2014 O2O 2005 2008 2010.4 2010.8 2011.8 2011.10 2009.4 2012.7 2013.5 2013.5 1 2013.8 2014.4 2013.5 2015.5 14 14 14/15 15 15 9 2015/16 16 16/+/17 17 17/01 02/+03 18 18 18/19 19 19/SKU 20 20 20/O2O/O2O O2O SKU 1 2 3 4 5 22 22 22 03 04 02 05 01 N=355 N=2645 3001-8000 10001-20000 23 23 23 2015 N=2645 N=355 2015 8 iClick 1.7%6.5%9.6%18.3%63.9%1.0%6.8%7.8%26.5%57.8%/MBA 2015 24 24 24 2015 50.0%29.1%20.9%N=3000 2015 8 iClick 2015 0.3%0.7%1.2%1.7%3.0%4.1%5.3%9.5%11.8%12.3%20.9%29.1%/%25 25 25 3001-8000 58.7%10001-20000 33.7%N=2645 2015 8 iClick 2015 0.9%0.5%3.3%12.4%32.1%26.6%11.8%8.6%2.8%1.1%0.3%0.6%1.7%6.8%17.9%20.7%33.7%15.8%2.4%1000 1001-2000 2001-3000 3001 5000 5001 8000 8001 10000 10001 20000 20001-50000 50000%26 26 26 27.4%22.0%1 14.4%13.5%2015 N=2645 N=355 2015 8 iClick 10.4%10.7%13.5%14.4%11.0%6.3%8.3%14.2%22.0%27.4%1%综合 27 27 27 2015 N=2645 N=355 2015 8 iClick 34.4%30.7%32.1%48.2%52.4%58.3%26.3%27.2%32.1%43.2%56.1%66.1%综合 28 28 28 19.2%14.9%14.1%2015 N=355 2015 8 iClick 综合 39.7%42.5%43.7%46.5%49.3%52.7%14.1%13.0%14.9%19.2%22.3%16.6%29 29 29 2015 N1=355 N2=244 2015 8 iClick 综合 80.5%19.5%1 5.3%1 21.3%2 33.2%3 18.0%4 9.0%5 13.1%2015 30 30 30 90%74.1%2015 N=355 2015 8 iClick 综合 2015 21.7%52.4%22.8%2.3%0.9%90.1%9.9%31 31 31 33.1%22.9%2015 N=2645 2015 8 iClick 综合 16.8%16.3%18.2%22.9%33.1%14.0%17.1%26.0%25.3%24.6%23.8%23.4%22.0%21.7%26.9%24.8%24.2%20.7%16.4%24.7%25.0%11.1%11.7%11.4%10.3%9.5%13.5%13.6%12.3%16.8%13.8%16.2%10.3%18.5%16.4%0%20%40%60%80%100%32 32 32 O2O 2015 N1=2645 N2=1552 2015 8 iClick 综合 47.4%47.1%46.7%46.2%43.8%42.0%41.8%17.0%15.1%21.0%22.4%17.8%14.9%24.0%0%20%40%60%80%100%22.8%22.6%20.0%18.2%16.3%2015 33 33 33 50.0%50.2%2015 N1=2645 N2=1286 2015 8 iClick 综合 51.4%48.6%2015 4.9%11.1%11.2%12.1%25.7%33.1%50.2%34 34 34 80%N=1539 2015 8 iClick 综合 39.4%45.1%46.3%49.3%51.2%52.4%2015 35 35 35 2015 N=2645 2015 8 iClick 综合 13.6%56.1%29.3%0.7%0.3%90.5%9.5%2015 1 2 3 4 5 37 37 37 2009 4 2013 2014 A B 2015 5 7000 C 80.0%500 90.0%App 2015 2015 O2O 2015 5 7000 SIG 2009 4 500 80%38 38 38 2009 O2O O2O O2O 优势 挑战 39 39 39 2013 5 10 20 12 2014 9 12 37 2013 5 2013 12 2013 12 2014 3 2014 40 40 40 SWOT S T O W 2013 41 41 41 1 2-2014 3-2015 3 34 42 42 42 2014 5 O2O/O2O 43 43 43/O2O SKU 1 2 3 4 5 45 45 45 2012 2013 2014-2015 30 2013-2015 2014 15 2015 16 3.0 15.0 16.0 2013 2014 2015 46 46 46/47 47 47 2002 400-026-2099
展开阅读全文