资源描述
2020 22020.3 iResearch I 1 8342 PC PC 2019 APP 2018 2/SMS32020.3 iResearch I/2 10+/+42020.3 iResearch I 01 2020 iClick 02 iClick&1./2.3.2 2000 2019.12 1032mUserTracker iUserTrackerPC 52020.3 iResearch I TGI TGI TGI Target Group Index TGI TGI=/*100 TGI TGI TGI 100 100,TGI 6 1 2 3 472020.3 iResearch I2019 PC iUserTracker 2018 2019 PC 1 3 4 7-8 11-12 UserTracker iUserTracker-2019 10076.2 8585.5 9106.9 9673.4 9118.1 8800.1 9386.8 10026.4 9485.4 7970.1 8586.8 9027.0 5.9%-14.8%6.1%6.2%-5.7%-3.5%6.7%6.8%-5.4%-16.0%7.7%5.1%-19.3%-18.6%-15.1%-4.4%-8.1%-9.0%-12.6%-7.2%-13.4%-9.1%-11.7%-5.1%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12%82020.3 iResearch I2019 2019 APP 2019 4-5 APP 20%2019 APP 2018 2019 APP 2019 1 2019 3-4 12 UserTracker iUserTracker-2019 APP 22278.0 21106.3 22535.5 23428.9 23185.4 20024.3 20146.5 19598.4 19031.0 18834.6 18561.5 20625.0 13.1%-5.3%6.8%4.0%-1.0%-13.6%0.6%-2.7%-2.9%-1.0%-1.5%11.1%13.4%2.6%19.0%25.7%27.8%0.3%-2.4%-6.5%-10.6%-12.2%-9.5%4.7%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12 APP%92020.3 iResearch I2019 PC iUserTracker 2018 2019 PC 2019 2-11 2018 2019 12 PC UserTracker iUserTracker-2019 344809.1 270410.2 288020.3 332372.6 300355.4 272755.5 303649.6 317493.3 296079.5 257832.4 239457.5 278312.3 13.2%-21.6%6.5%15.4%-9.6%-9.2%11.3%4.6%-6.7%-12.9%-7.1%16.2%-27.9%-27.0%-27.5%-9.5%-18.6%-16.0%-26.0%-11.7%-20.7%-12.9%-20.8%-8.6%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12%102020.3 iResearch I2019 APP APP 2019 APP 2018 2019 1 7 12 UserTracker iUserTracker-2019 APP 784037.7 739070.4 702081.6 725185.5 750928.0 628124.0 684364.3 655443.3 614371.4 646067.7 555147.7 629014.5 29.8%-5.7%-5.0%3.3%3.5%-16.4%9.0%-4.2%-6.3%5.2%-14.1%13.3%34.4%35.0%38.1%42.2%45.1%19.0%17.7%14.3%10.2%9.4%0.2%4.2%2019.1 2019.2 2019.3 2019.4 2019.5 2019.6 2019.7 2019.8 2019.9 2019.10 2019.11 2019.12 APP%11 1 2 3 4122020.3 iResearch I2.3%13.8%30.0%27.5%18.1%8.4%1819-23 24-28 29-35 36-40 40-80 90 N=683 2019 12 iclick vs 64.5%35.5%2019/57.5%1.8%15.6%66.2%MBA15.1%1.3%82.6%1.0%13.7%15.7%28.2%41.4%132020.3 iResearch I-N=683 2019 12 iclick 0.3%0.3%0.9%2.9%6.3%6.6%7.3%8.4%8.4%10.4%12.9%14.2%21.0%/(/)2019/1.0%6.0%18.2%24.2%25.4%14.0%11.2%3000 3000-5000 5001-8000 8001-10000 10001-15000 15001-20000 20000 1 50.5%142020.3 iResearch I45.5%44.5%40.2%33.0%32.2%30.4%25.3%25.1%23.2%21.6%18.2%17.5%17.3%-N=683 2019 12 iclick 2019 APP 2019 TGI=110.3TGI=104.4TGI=109.1TGI=108.2TGI=107.5TGI=123.6TGI=116.5TGI=106.7 TGI=102.2TGI=110.4TGI=110.4TGI=109.043.5%42.9%40.8%39.9%39.6%39.1%37.6%34.7%34.1%32.2%30.8%28.5%28.2%26.3%24.1%/152020.3 iResearch I-N=683 2019 12 iclick 2019 65.9%162020.3 iResearch I-N=630 2019 12 iclick 24-35 74.6%36.6%TGI=101.2 20000 60.1%TGI=103.8 1 42.9%TGI=103.8 27.1%TGI=101.3 shopping 31.9%1 30%/TGI=101.4 max 62.9%49.4%1 25 55.1%44.6%TGI=130.2 172020.3 iResearch I-N=541 1984-2000 2019 12 iclick 75.2%TGI=104.4 38.6%TGI=102.3 5000-15000 70.4%TGI=104.1 7 67.3%TGI=104.7 49.2%8000 TGI=106.9 TGI=103.0 TGI=107.1 61.6%3 51.9%TGI=107.3 20%182020.3 iResearch I-+2004 15 1 Biu+/UGC BIU PGC BIU/BIU/VlogBIU Biu/Biu/+19 1 2 3 420 212020.3 iResearch I 2020.3 iResearch I 5 40.7%5 5 45.7%4.63/4.38 N=1032 2019 12 iclick N=683 2019 12 iclick 20.3%34.1%34.8%10.9%1-2 3-4 5-8 8 23.7%35.6%31.6%9.1%1-2 3-4 5-8 8 2019 40.7%45.7%=4.38=4.63 222020.3 iResearch I N=1032 N=638 2019 12 iclick 18.9%19.5%25.4%25.8%27.3%28.4%29.4%33.7%47.5%61.4%21.1%23.3%31.0%30.0%28.6%31.5%34.1%36.6%49.3%63.8%2019 232020.3 iResearch I N=1032 2019 12 iclick 2019 84.9%82.7%51.2%242020.3 iResearch I N=1032 2019 12 iclick 2019 TOP1020.9%23.6%24.0%24.8%29.0%30.6%32.1%32.8%43.0%51.4%16.5%18.8%18.9%22.2%24.4%25.2%28.0%29.7%32.6%52.1%252020.3 iResearch I 2020.3 iResearch I N=1032 2019 12 iclick N=683 2019 12 iclick 2019-67.2%52.1%44.2%35.7%31.5%18.6%18.6%66.8%55.6%52.1%38.9%34.8%22.1%21.1%262020.3 iResearch I 2020.3 iResearch I/89.7%N=1032 2019 12 iclick N=1032 2019 12 iclick 51.7%51.7%58.6%62.1%62.1%65.5%65.5%79.3%79.3%82.8%82.8%89.7%/2019-37.3%45.6%48.2%52.8%57.0%59.4%67.9%74.7%/APP/APP()/APP()2019-272020.3 iResearch I 2020.3 iResearch I 48.4%48.2%N=1032 2019 12 iclick N=1032 2019 12 iclick 21.7%32.4%35.9%36.9%41.9%42.6%46.8%48.2%48.4%/2019/52.7%/50.4%49.6%/48.9%47.5%/37.8%/35.6%28.0%2019 282020.3 iResearch I 2020.3 iResearch I 92.6%QQ N=1032 2019 12 iclick N=1032 2019 12 iclick 7.4%27.0%29.4%32.4%33.4%46.8%47.3%55.5%QQ 2019 27.6%33.4%34.5%35.1%35.8%42.6%45.6%46.2%47.5%/2019 29 302020.3 iResearch I 2020.3 iResearch I 2 73.4%2 30.2%booking N=1032 N=638 2019 12 iclick N=1032 N=638 2019 12 iclick 2019 2019 5.6%29.9%34.4%18.2%12.0%6.69%29.94%36.82%16.67%9.88%1-3 4-7 8-14 15-30 1%28.8%38.9%49.5%54.3%60.8%66.8%25.68%35.08%45.74%47.77%53.49%65.21%/APP/APP booking/APP/APP%312020.3 iResearch I 2020.3 iResearch I27.8%31.0%36.0%34.7%48.9%60.3%71.2%24.3%27.7%30.8%31.8%45.3%59.5%69.0%N=1032 N=638 2019 12 iclick N=614 N=412 2019 12 iclick 2019 2019 43.0%50.0%54.1%56.3%55.3%61.2%65.0%66.3%39.41%48.53%50.00%50.33%53.26%55.37%60.10%64.50%32 332020.3 iResearch I 2019 11633.7 11875.6 N=1032 N=638 2019 12 iclick 2019=11633.7=11875.6 4.1%13.0%18.9%24.2%22.7%8.3%8.8%2001-3000 3001-5000 5001-7000 7001-10000 10001-15000 15001-20000 20000 3.7%12.4%19.6%23.0%23.6%8.3%9.4%2001-3000 3001-5000 5001-7000 7001-10000 10001-15000 15001-20000 2000082.9%83.9%342020.3 iResearch I 26.5%N=1032 N=638 2019 12 iclick 26.5%21.7%19.5%11.7%11.4%9.2%26.8%22.3%20.4%12.0%10.1%8.5%2019 352020.3 iResearch I 9213.5 8342.0 N=1032 N=638 2019 12 iclick 2019 4.4%14.0%17.4%17.9%19.6%17.5%7.1%2.1%1000 1001-3000 3001-5000 5001-8000 8001-10000 10001-20000 20001-50000 50001 3.8%13.6%17.0%16.7%19.0%18.7%8.3%2.9%1000 1001-3000 3001-5000 5001-8000 8001-10000 10001-20000 20001-50000 50001=8342.0=9213.5 64.2%65.6%362020.3 iResearch I 2020.3 iResearch I/N=1032 N=638 2019 12 iclick N=1032 N=638 2019 12 iclick 2019 2019 29.6%30.6%35.1%50.7%55.8%62.4%25.97%28.20%33.43%48.64%52.33%61.34%/%37.6%39.7%39.1%45.5%43.2%46.7%51.4%54.5%54.5%61.3%61.8%35.4%37.2%39.1%40.0%40.0%45.4%47.5%50.7%51.8%59.9%60.6%37 1 2 3 4382020.3 iResearch I/N=1032 N=638 2019 12 iclick 26.2%26.4%34.9%38.4%39.5%43.1%44.3%46.5%47.2%/3C/28.7%29.6%37.8%42.2%42.8%45.5%46.7%47.9%47.9%/3C/2019 TGI=105.4TGI=105.6TGI=108.1TGI=109.9TGI=108.3TGI=112.2TGI=109.7TGI=102.9TGI=101.5392020.3 iResearch I 2020.3 iResearch I/APP/APP 1 2 3 4 5 N=1032 N=638 2019 12 iclick N=1032 N=638 2019 12 iclick 3.70 3.74 3.79 3.81 3.83 3.92 3.94 4.01 3.60 3.65 3.73 3.76 3.70 3.86 3.87 3.94/APP/APP/APP/APP 2019 2019 32.9%37.9%40.8%41.1%41.3%43.3%48.2%53.1%28.5%34.4%37.7%38.0%39.6%39.7%47.2%52.0%402020.3 iResearch I 65.0%23.3%2019 2019 65.0%N=1032 N=638 2019 12 iclick 12.0%21.5%38.2%21.4%6.9%12.9%22.1%35.4%23.3%6.3%8.0%17.5%39.6%25.1%9.7%8.2%14.9%41.6%25.8%9.5%41422020.3 iResearch I 2020.3 iResearch I/N=630 2019 12 iclick N=630 2019 12 iclick 0.1%24.7%38.4%40.3%43.6%46.9%47.6%51.1%52.0%53.9%61.3%/2019 TGI=106.5TGI=102.729.1%38.7%38.8%44.1%44.4%45.4%45.7%49.9%52.6%/2019 432020.3 iResearch I 2020.3 iResearch I N=630 2019 12 iclick N=630 2019 12 iclick 27.0%27.9%27.9%29.9%31.7%35.9%43.1%45.5%48.2%56.5%62.3%2019 TGI=105.02019 TGI=104.2TGI=104.0TGI=104.2 49.1%50.2%53.1%62.7%64.5%65.4%/442020.3 iResearch I 2020.3 iResearch I 53%52.9%N=630 2019 12 iclick N=630 2019 12 iclick 46.4%46.6%50.1%50.8%52.9%53.0%2019 2019 32.2%34.3%43.3%47.7%51.2%61.9%TGI=109.1452020.3 iResearch I 1 2 3 4 5 N=1032 N=638 2019 12 iclick 3.953.903.91 4.034.054.00 46472020.3 iResearch I 2020.3 iResearch I 78.9%48.7%2.84 2.66 N=1032 N=638 2019 12 iclick N=638 2019 12 iclick 21.9%34.0%35.2%7.5%1.5%21.1%30.3%38.4%8.5%1.8%1-2 3-5 6-10 10 2019 2019 2.66 2.84 1.1%14.3%14.5%16.0%17.1%20.0%20.8%22.3%22.8%25.0%27.1%30.1%33.6%34.3%39.0%482020.3 iResearch I 2020.3 iResearch I 72.4%N=638 2019 12 iclick N=1032 N=638 2019 12 iclick 2019 2019 75.9%71.6%54.6%48.9%28.1%16.6%29.0%54.1%63.4%72.4%JCBAmerican Express Master Visa 492020.3 iResearch I 2020.3 iResearch I5.1%9.2%38.8%46.9%7.56%11.24%39.15%42.05%85.7%46.9%/APP N=1032 N=638 2019 12 iclick N=1032 N=638 2019 12 iclick TGI=111.42019 2019 33.2%35.0%37.7%38.7%39.0%45.7%64.0%/APP502020.3 iResearch I3.1%4.0%20.6%26.8%29.9%40.0%44.1%44.9%46.6%53.6%6.5%3.0%17.0%21.7%26.1%37.6%41.0%41.2%44.5%50.4%96.9%N=1032 N=638 2019 12 iclick 2019 TGI=123.4TGI=106.3TGI=121.7TGI=114.6TGI=109.1512020.3 iResearch I 1 2 3 4 5 N=1032 N=638 2019 12 iclick/3.943.923.86 4.044.033.98 52532020.3 iResearch I 2020.3 iResearch I 68.8%47.5%N=638 2019 12 iclick N=638 2019 12 iclick 25.9%5.3%21.2%28.8%18.7%,13.4%17.9%20.9%30.0%33.6%35.5%36.2%40.6%48.9%TGI=109.32019 2019 47.5%542020.3 iResearch I 2020.3 iResearch ISUV 25 SUV 53.9%25 35 22.2%N=638 2019 12 iclick N=638 2019 12 iclick 45.3%18.5%16.2%9.8%6.8%3.4%SUV MPV 2019 1.3%13.6%31.3%31.7%14.5%4.5%3.2%8 8-15 15-25 25-35 35-50 50-80 80 2019 35 22.2%TGI=110.0552020.3 iResearch I37.5%39.4%40.1%43.6%44.7%46.9%50.1%51.5%54.3%33.4%36.6%36.9%44.5%42.0%43.4%47.6%48.9%53.6%N=1032 N=638 2019 12 iclick 2019 TGI=113.4TGI=110.4562020.3 iResearch I 1 2 3 4 5 N=1032 N=638 2019 12 iclick 3.933.973.78 4.034.063.91 573C 582020.3 iResearch I 3C N=1032 N=638 2019 12 iclick 1.3%24.3%25.0%25.0%31.5%27.7%31.1%34.9%35.3%39.4%39.0%42.3%60.3%/1.6%26.6%27.4%27.5%33.2%33.4%34.3%37.0%39.2%40.0%41.3%45.1%64.1%2019 TGI=111.2TGI=109.5TGI=109.6592020.3 iResearch I 3C 41.4%/3C N=638 2019 12 iclick 2019/602020.3 iResearch I 3C N=1032 N=638 2019 12 iclick 2-3 9.8%17.3%38.1%29.0%5.9%9.8%18.2%37.3%27.9%6.8%2019 612020.3 iResearch I 3C N=638 2019 12 iclick 15.4%15.0%20.2%24.2%29.5%21.9%31.1%29.7%32.3%31.1%34.7%/14.4%16.1%22.4%24.6%29.3%30.9%34.8%37.8%42.6%42.8%47.8%15.9%14.8%18.3%21.6%28.9%25.6%31.8%30.2%36.0%36.4%38.0%15.2%19.0%21.8%20.7%28.4%25.2%33.8%32.1%33.3%34.8%40.4%16.1%14.5%17.5%26.2%33.4%25.6%35.2%35.8%33.0%34.6%41.0%14.8%12.0%15.6%24.0%17.2%17.2%29.8%27.3%29.2%31.7%32.5%16.1%9.4%14.7%18.4%19.1%18.7%18.7%25.8%27.1%27.4%27.8%2019 622020.3 iResearch I 2020.3 iResearch I 3C N=638 2019 12 iclick N=638 2019 12 iclick 14.2%19.0%20.1%29.0%38.8%40.6%41.1%48.6%69.3%/2019 27.1%32.9%34.0%34.8%38.2%43.9%52.7%54.0%54.3%55.3%/2019 TGI=117.3TGI=130.1TGI=117.6632020.3 iResearch I 3C 3C 3C 3C 1 2 3 4 5 N=1032 N=638 2019 12 iclick 4.024.013.933C 4.094.094.023C 64 Keep Learning 400-026-2099 65
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