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2022.5 iResearch Inc.2 iResearch I UserTracker APP 2022 4 86 3 iResearch I 2021 6 1.2.3.4.1.APP 22.2%2.32.5%35.9%5.5%6.9%1.2021 27.7%121.9%2.3.204.0%387.0%4.12.1%4 1 2 3 4 55 iResearch I 2021 7 2021 7 2021 10 17 2021 10 24.2022 1 2021-2022 6 iResearch I iResearch I 98.7%87.9%87.0%83.3%80.7%76.3%73.4%55.6%99.0%99.4%87.0%89.9%77.6%89.3%79.5%58.6%2020.12%2021.12%2021 2020 3 2021 2020 2021 TOP3 UserTracker UserTracker APP/13.78 13.81 13.81 13.86 10.62 10.33 10.48 11.04 0.7%0.8%0.6%0.7%-7.7%8.1%9.4%5.0%2021.3 2021.6 2021.9 2021.12%mUserTracker-2021 mUserTracker-2020-2021 APP 7 iResearch I&2020-2021 TOP5 TOP5&2020 2021&APP 2020-2021 TOP5 2020Q1 2020Q2 2020Q3 2020Q4 2021Q1 2021Q2 2021Q3 2021Q4&Counterpoint Research 2020Q1-2021Q4 5 TOP5 61%33%33%22%35%69%32%36%14%39%54%25%22%7%28%51%36%25%12%35%53%43%36%15%36%47%39%28%19%33%43%45%26%17%29%62%29%32%14%35%8 1 2 3 4 59 iResearch I GDPR APP APP APP GooglePlay App Store 2021 APP 80 2021 4 iOS IDFA IDFA 2021 4 2020-2021 2020 8 2021 2 2020 6 5 300 APP 2021 12 RuNet 2020-2021 GDPR 1.7 10 GDPR 2021 KOL APP GDPR IDFA 10 iResearch I iResearch I2021 6 2021 6 10%2020 Internet World Stats Internet World Stats 37.3 42.1 45.4 45.7 51.7 2017 2018 2019 2020 2021 2017-2021 2017-2021 50.2%49.0%50.7%50.4%53.4%17.1%16.8%16.0%15.9%14.3%10.3%10.4%10.0%10.1%9.6%9.3%11.0%11.5%11.5%11.5%8.6%8.2%7.3%7.6%6.7%3.8%3.9%3.9%3.9%3.9%0.7%0.7%0.6%0.6%0.6%2017 2018 2019 2020 2021%11 iResearch I 2017-2021 90%2021 75%2021 40%Internet World Stats 25%35%45%55%65%75%85%95%2017 2018 2019 2020 2021 2022Q1%2017-2021 12 iResearch I iResearch I 5G 2016-2020 2020 2021 5G 5G 5G 4G IDC 18%26%33%33%34%65%69%73%84%&2026 5G%14.7 14.7 14.1 13.7 12.9 13.5 2.3%-1.0%-4.1%-2.3%-5.9%5.7%2016 2017 2018 2019 2020 2021%2016-2021 2026 5G 4%2%1%9%1%1%1%1%1%2020 5G 13 1 2 3 4 514 iResearch I&TOP1 TOP2 TOP3 TOP4 TOP5&14.8 6.3 6.0 5.9 5.6&23.6 9.9 8.0 5.4 3.5&0.5 0.3 0.2 0.2 0.2&10.1 6.5 3.0 1.7 1.5&41.1 16.3 11.7 11.6 7.6&36.7 27.9 13.9 8.1 3.5&18.5 11.0 7.5 6.0 6.0&16.0 7.8 4.1 4.1 3.8&APP TOP2-5 1.2.TOP1000 3.=1000*/2021 TOP1000 2021 TOP515 iResearch I iResearch I APP 2020 APP APP 2021 APP 2021 2021 2020 APP 1.2.3.TOP10004.2018-2021 1.2.3.TOP1000 4.=1000*/2021 TOP1000 5.2018 2019 2020 2021 349.0 394.4 464.6 436.7&133.6 159.2 182.4 157.9 133.7 100.0 65.6 66.0 85.1 87.2 80.2 65.5 41.5 44.4 49.8 40.7 34.4 34.7 34.4 38.5 44.9%48.1%53.0%54.2%17.2%19.4%20.8%19.6%17.2%12.2%7.5%8.2%11.0%10.6%9.1%8.1%5.3%5.4%5.7%5.1%4.4%4.3%3.9%4.8%2018 2019 2020 2021%&%2018-2021 2018-2021 12.1%-18.3%-18.2%16 iResearch I iResearch I 2021 22.2%2021 2020 2021 18.9%1.2.3.TOP1000 1.2.3.=1000*/2021 TOP1000 4.22.4%26.3%24.6%20.9%19.6%18.7%19.2%21.7%18.2%17.1%16.5%15.5%13.5%11.9%12.1%11.9%12.8%11.9%13.0%13.5%7.0%7.4%7.6%8.7%2.7%3.3%3.7%4.8%3.1%2.8%2.7%2.5%0.7%0.6%0.6%0.5%2018 2019 2020 2021%2018-2021 2018-2021 2018 2019 2020 2021 189.3 234.6 241.6 187.8 165.8 166.8 188.5 194.7 154.1 152.3 161.5 139.0 113.8 105.8 119.2 106.7 108.4 106.6 128.1 121.4 59.5 66.0 75.1 78.1 25.8 25.2 26.6 22.7 22.8 29.4 36.6 43.5 5.6 5.4 5.5 4.7-22.2%18.9%17 iResearch I 2021 2020 2021 5.5%6.9%1.2.3.TOP1000 30.8%32.3%32.5%35.9%29.4%28.9%30.4%25.5%21.6%21.0%19.2%19.7%8.1%7.5%7.1%6.8%5.2%5.1%5.5%6.9%2.4%2.4%2.5%2.5%0%10%20%30%40%50%60%70%80%90%100%2018201920202021%2018-2021 18 iResearch I62.7 59.8 21.0 7.4 6.5 5.1 4.9 71.8 85.1 22.6 10.6 7.0 6.4 10.9 2020 2021 0 TOP250 1.2.3.=1000*/2021 TOP1000 4.169.2 215.9 2020 2021 2020-2021 TOP250 2020-2021 TOP250 27.7%121.9%42.0%42.3%TOP250 27.7%15.0%VS.19 iResearch I2021 Z+X+X+Yalla MICO Sango Yumy Oasis LitMatch 010203+20 iResearch I 4 2021 200%1.2.=1000*/2021 TOP1000 3.3.4 10.4 2020 20212020-2021 204.0%387.0%246.1%215.4%122.2%2020-2021 TikTok 21 1 2 3 4 522 iResearch I-1.2.CR4 CR4=4/3.CAGR 4.5 1 2 3 4 5-4-5-2-1 3 2 4 4 23 iResearch I iResearch I0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%50.0%&2.6 MOBA 1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.Internet World Stats AppTouch 2021 6 MOBAAppTouch 1+2.6+76.8%AppTouch 3000+5400+52.1%24 iResearch I iResearch I0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%50.0%&APP 1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.Internet World Stats AppTouch 2021 6 AppTouch 4000+1.6+70.5%AppTouch 2900+2.2+44.7%25 iResearch I iResearch I0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%20.0%40.0%60.0%80.0%&90.1%1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.Internet World Stats AppTouch 2021 6 AppTouch 2000+3500+90.1%AppTouch 4000+1+52.5%26 iResearch I iResearch I&1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.Internet World Stats AppTouch 2021 6 2020 120.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%50.0%&AppTouch 3000+6000+57.5%AppTouch 1+2.1+73.0%27 iResearch I iResearch I&1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%20.0%40.0%60.0%80.0%&0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%20.0%40.0%60.0%80.0%&28 iResearch I iResearch I&4 APP&1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.1.2021 2.CR4 CR4=2021 4/2021 TOP1000 3.2018-2021 CAGR 4.0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%20.0%40.0%60.0%80.0%&0.0%10.0%20.0%30.0%40.0%50.0%60.0%70.0%80.0%90.0%100.0%0.0%20.0%40.0%60.0%80.0%&29 1 2 3 4 530 iResearch I iResearch I80.9%48.5%47.1%33.8%32.4%25.0%17.6%7.4%43.0%36.1%20.9%1.2022 4 online 2.2020 2020-N=86 2022 4 2022 4 online N=68 2022 4 2022 79.1%43.0%80.9%2022 43.0%2020 27.5%VS.31 iResearch I 2022 4 online N=68 2022 4 66.2%51.5%51.5%50.0%44.1%44.1%36.8%33.8%10.3%AppTouchAppGallery AppTouch AppGallery 32 iResearch I 2022 4 online N=34 2022 4 76.5%1 73.5%270.6%355.9%444.1%520.6%6 Likee HMS Core Zaful HMS Core AppTouch 50%AppGallery Connect HMS Core APP+AppGallery 33 iResearch I iResearch I 2022 4 online N=35 2022 4 AppGallery KOL 85.7%82.9%65.7%48.6%45.7%22.9%AppTouch AppGallery AppGallery AppTouch HUAWEI Ads 22.1%20.8%&15.9%14.6%13.9%12.7%2021 AppGallery AppGallery 34 iResearch I iResearch I 74.3%73.3%AppGallery Connect AppGallery Connect AppGallery Connect HMS Core AppGallery Connect Serverless 73.3%43.3%43.3%50.0%40.0%10 0.5 74.3%62.9%57.1%25.7%2022 4 online N=30 2022 4 2022 4 online N=35 2022 4 35 iResearch I 62.2%43.2%40.5%AppTouch VIP Service 2022 4 online N=37 2022 4 62.2%43.2%40.5%35.1%AppTouch VIP Service VIP Service VIP Service Top10 ROI 201%VIP 36 2002 3000 400-026-Contact Us 37 38
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