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2016 1 2 3 4 3 3 3 eMarketer 2011 2015 1.78 3.08 35.8%50.4%2011-2015 1.18 2.3.4.5.100%eMarketer 2015.6 4.9%4.3%3.6%3.2%2.9%3.7%3.6%3.4%3.2%3.1%55.5%51.7%47.6%45.1%43.6%35.8%40.5%45.4%48.5%50.4%2011 2012 2013 2014 2015 4 4 4 70%iUserTracker mUserTracker 2015 10 280 70%PC iUserTracker&mUserTracker-2006 7-2015 10 PC App pad App 06.7 07.7 08.7 09.7 10.7 11.7 12.7 13.7 14.7 15.7 2015 10 72.6%1.iUserTracker.2015.12 40 2.mUserTracker.2015.12 iOS Android Pad 27.6 253.0 PC 106.0 400 200 100 300 5 5 5 2015 2015 2097 1076 2010-2018 1046 1119 1173 1076 1046 1023 1004 773 1100 1540 2097 2756 3448 4105 556 512 503 468 431 385 337 2012 2013 2014 2015e 2016e 2017e 2018e 6 6 6 2014 2015 e eMarketer 1450 1710 17.9%29.4%507 586 15.6%37.7%252 328 36.1%21.7%2016 1000 50%PC 2015 36.1%36.1%2014 7 7 7 1.N=22 2015.9.2.N=22 2015.9 Top5 Top5 48.3%48.3%37.9%31.0%24.1%29.4%29.4%38.2%41.2%52.9%8 8 8 CPLCPA/1 2 3 4 10 10 10 mUserTracker.2015.1 iOS Android mUserTracker-2015 1-2015 10 iUserTracker-2015 10 PC 3.04.05.06.07.02015.1 2015.3 2015.5 2015.7 2015.9 32.8%10.1%9.7%9.0%6.8%5.1%26.6%11 11 11 13Q1 13Q3 14Q1 14Q3 15Q1 15Q3PC PC 2015 Q4 53.2%2014 Q1 33.9%20 PC iUserTracker&mUserTracker-2013Q1-2015Q3-PC 1.PC iUserTracker.2015.1 40 2.mUserTracker 2015.1 iOS Android 2015Q3 PC 50.2%49.8%400 200 100 300 12 12 12 PC 2015 9 54.8%2015 10 16%8.5%iVideoTracker-2015 1-2015 10 100%iVideoTracker 2015.1 40 58%53%53%52%52%51%51%53%55%55%13%12%13%13%16%17%16%16%15%15%8%10%9%10%9%9%9%8%9%9%21%25%26%25%23%23%24%23%21%21%0%20%40%60%80%100%2015.1 2015.3 2015.5 2015.7 2015.9 13 13 13 TGI 130 iVideoTracker 2015.1 40 iVideoTracker-2015 10()TGI()TGI 2292.5 104 1409.0 115 1513.9 102 962.1 117 890.6 116 569.0 134 791.4 99 517.0 117 739 93 508.9 116 615.5 106 448.7 123 612.5 93 422.7 131 557.1 108 406.6 125 538.3 86 389.9 136 537.9 91 370.3 107 14 14 14 66.6 98.0 151.9 231.9 330.1 442.1 549.1 56.5%47.2%54.9%52.7%42.4%33.9%24.2%2012 2013 2014 2015e 2016e 2017e 2018e%230 2015 232 52.7%2016 2012-2018 15 15 15 1.9 4.8 33.1 97.5 175.4 265.2 363.2 151.4%591.9%195.1%79.9%51.1%37.0%01002003004005002012 2013 2014 2015e 2016e 2017e 2018e%2015 98 2014 33 195.1%2015 2016 2012-2018 1 2 3 4 17 17 17 2015 TA+All in one+.Shop+TVC TV+TA DMP 18 18 18 iJOY ROI TA 19 19 19 SUV JEEP Q5 GLK ID,20 20 20 Targeting TA 95%Search Click 20%TSC 21 21 21 2016.01 TSC T S C 15 PC 15 PC&20 PC&97.7%10.3 3.1%97.7%7.6 4.3%98.4%13.3 4.7%22 22 22 TA 2.5+PPS App 23 23 23 TA TA 25-34 TA TA TA TA+33%TA PC Cookie 24 24 24 Step 1:App Step 3 Step 2 25 25 25 2016.01 4%6.7%5 9.2 LBS SUHD TV 26 26 26+27 27 27 N DMP UTS User Tagging System 1 cookie 3 cookie lookalike 4 2 28 28 28 UTS UGC LBS CRM BBEE SNS BBS B2C C2C IT3C IT3C N 29 29 29+30 30 30/31 31 31 5 1-3 32 32 32.Shop UPGC UPGC 33 33 33 24 QQ 8 2015 12 90%2000 8 90%2000+30 34 34 34 35 35 35 12%15 12%13.47%13.47%50 13.45%13.45%16.82%2016.03 36 36 36 2016.03 3 3 194%20%PM2.5 37 37 37;38 38 38 39 39 39 2016+40 40 40+41 41 41(B+B)2C/DSP OTV IP+PK/+414 919 42 42 42 2016+-43 43 43 TV iUserTracker.2015.1 40+()TVB LIVESHOW TV 30 72.8%TV 53%10 44 44 44 TV 3 移动 鼠标寻 找 画面惊喜 45 45 45 1998 46 46 46-+47 47 47-/2.5 4G 65 1 2 3 4 49 49 49 50 50 50 30s 65%3 2016.01 51 51 51+TA TA LBS TA TA TA TV 52 52 52 53 53 53 100 2 1 3 54 54 54 2002 400-026-2099
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