资源描述
20202 1 VR 2 3 B C 1 B 2 C 3 1 2 3 4 1 2 3 1 2 3 44 5 6 PGC 7 1 2 1 2 1 2 AI 8 AI 1 2020 3 2019 APP CNNIC 2 AI 2020 3 9.0 APP 2019 367 1G 5G AI 2020 3 9.0 2019 APP 367 bps5G vs 4G 10G vs 1G ms 5G vs 4G 1 vs 109 10 N=90 2019 N=91 2020 6 iUserSurvey 51.7%36.3%34.1%31.9%26.4%23.1%20.9%19.8%2020 77.5%60.7%41.6%38.2%36.0%21.4%7.9%3.4%IP MarTech 2019 2019 2020 77.5%51.7%11 12 11.812.5 12.610.510.811.48.18.49.16.78.3 8.95.35.9 6.32018 1-12 2019 1-12 2020 1-6 2018-2020 2018 2019 2020 1 1 1 2 2 2 4 4 3 11 5 4 15 14 14 UserTracker 2018 2019 2020 TOP20 APP 5 APP 2017-2019 2017+2017 2017 2018 2018 2018 2018 2018 30 10 2019 TOP 2019Vlog 5,20,Vlog 2019 13 1 2 3 4 B 2012-2019 2012 2018 App 2018 2019 MCN MCN B 2019 UP up14 1 2 3 415 K MCN 3CKOL KOL KOL KOL 16 B C/MCN B C 17 PGC PUGC UGC PGC PUGC UGC PGC KOL PUGC UGC PGC PUGC UGC UGC UGC PGC PUGC UGC PGC 123 4 PUGC KOL1 23456 UGC 1 2 18 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 12 3/19 1 2 KOL 3 KOL 20 21 1 2 1 2 3/12 1 23 1/2/3 12 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 1 UGC 2 3 4 1 2 1 2 3 1 2 3 22 1 2/23/APP UserTracker/APP 63.2%36.8%2020 H1 24 22.3%77.7%2020 H1 UserTracker/25 26 Live IP 27 1 2 3 428 B C B C:1:1 2:1:1 2:1 2 3 4 5 6/7/:1 2:1 2 C B 29 B 2019 6464.3 31.2%2022 1.2 1 2 3 2019 1 2 3 2014 58 4 2016 5 2019 31.2%26.5%22.7%19.3%13.5%10.3%8.6%7.4%14.7%13.7%12.5%11.3%7.7%5.4%4.5%4.2%3.6%3.6%3.5%3.3%2.7%2.4%2.2%2.1%26.9%28.2%32.0%35.2%37.8%39.2%39.0%38.4%3.2%3.3%3.3%3.0%2.6%2.2%1.9%1.7%7.9%12.5%18.3%22.0%27.3%33.0%37.4%40.8%0%50%100%2015 2016 2017 2018 2019 2020e 2021e 2022e2015-2022 2184.5 2884.9 3762.7 4965.2 6464.3 7932.4 9832.1 12031.4 41.3%32.1%30.4%32.0%30.2%22.7%23.9%22.4%2015 2016 2017 2018 2019 2020e 2021e 2022e2015-2022%30 2019 9.9 27.0%1 C2C B2C 2 3.8 4.7 6.2 7.9 9.9 10.9 12.7 13.9 36.9%23.1%33.1%26.9%25.2%10.4%15.9%9.7%12.6%14.1%17.0%20.8%24.0%24.7%27.0%28.3%2015 2016 2017 2018 2019 2020e 2021e 2022e2015-2022%31 C C 2019 15.5%2022 18.8%2019-2022 23.9%7.6 2019 81.7%C C C 1 2 B C B B C C 2019 B C 18.3%B C 81.7%201918599.4 24468.0 34095.4 44331.2 53774.2 62497.1 73428.3 84534.3 12.8%13.8%14.0%13.8%15.5%17.0%18.0%18.8%2015 2016 2017 2018 2019 2020e 2021e 2022e2015-2022%2019-2022 32 B C B C B Banner C 1 2 B C 33 B C B B C 1 2 B C 34 KOL 1 2 B KOL C KOL KOL 35 B B C B B 1 2 B/36 B B C 1 2 B/C 37 1 2 3 438 APP VR KOL 2020 VR 39 1 2 2020 AABCXYZ?Z 40 N=90 2019 70.8%61.8%51.7%39.3%38.2%28.1%9.0%2019 2020 APP 41 Keep Learning 400-026-2099 42
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