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TMT 2023 iResearch Inc.2023 SMG 2 ABSTRACTSMS 5G 4K/8K 2022 VR/AR/5G 4K/8K VR/AR/MR VR/AR 5G IP 3 CONTENTS01 02 03 SMG 1.11.22.12.22.33.13.23.33.43.5 IP 4 015 2023.12 iResearch I 2022 2022+6 2023.12 iResearch I 2012-2014 2015-2017 2018-2021 2022+7 2023.12 iResearch I 2012 13479 2021 52385 GDP 2.85%4.56%2022 165502 10668.52 10.29%4419.80 22.95%41.4%2023 2022 16 30.3%69.7%2022 5.0 6.7%5.7 1.35.2 2.9%4.6%2011 20212011 2021 GDP GDP%5640676777129673106692018 2019 2020 2021 2022 41.4%58.6%2022 8 2023.12 iResearch I 2023.12 iResearch I+2020 11 VR/AR 2021 3 2022 5 2022 8 2022 10 2020 9 2021 9 2022 12 2023 2 2022 2023 7 2023 7 4K 2023 2020 2020 9 2023.12 iResearch I 2022 2023 8.2%13.7%77.2%2022 32.8%+58.6%-6.8%58.3%32.8%77.2%2019 2020 2021 2022 2023H12019-2023%40.839.244.144.022.82019 2020 2021 2022 2023H12019-2023 2023 8.2%6.16.37.223.2%3.1%13.7%2021H1 2022H1 2023H12021-2023%2022 2022 12 2022-2035 2023 2 2023 7 20 10 2023.12 iResearch I 2023 IP 2023 23.84 63.9%18.59 70.4%5.25 44.2%2.3 95.9%2.4 21.4%8.2%2023 19.33 400.86%167.93 673.49%6223.66 10 27.9%+78.2%+18.9%272.4%69.8%+423.3%+222.1%11 2023.12 iResearch I 2022 1073 2023 1-4 375 2023 5 403 800 2023 121 2023 96 18 6 2023 22.3%2022 7.9 243 3625.3 4.97 2022 38.8%12 2023.12 iResearch I 5G 2023 5G 293.7 5G IPv6 2022 3 5G 2022 2022 13 78 143 231 294 2019 2020 2021 2022 2023H12019-2023 6 5G 5G 2022 1082 8 4K 2 8K 5G 5G 550+5G 1.1 8K VR/AR 2022 3 4K/8K 13 2023.12 iResearch I 5G 4K/8K VR/AR/MR VR/AR VR/AR AIGC+2022 AI AI VR/360/AR 14 02152.1-2.2 2.3 16 2023.12 iResearch I 2023.12 iResearch I N=301 2023 8 iClick 1/2 40.1%28.5%23.5%6.0%2.0%5000 5001-8000 8001-15000 15001-25000 25001 N=302 2023 8 iClick 18-24 53.0%47.0%71.1%28.9%80.5%15.2%4.3%14.0%8.3%28.2%50.7%16.9%3.3%1.0%2000 2001-5000 5001-8000 8001-15000 150013.0%17.9%38.9%27.9%12.3%5000 5001-8000 8001-15000 15001-25000 25001 3.0%27.2%44.9%19.9%5.0%2000 2001-5000 5001-8000 8001-15000 15001 77.4%0.3%25-34 77.4%17 2023.12 iResearch I 2023.12 iResearch I6.6%26.9%33.1%19.3%14.1%5000 5001-8000 8001-15000 15001-25000 25001 12.1%41.3%26.2%9.2%11.2%2000 2001-5000 5001-8000 8001-15000 15001 N=305 2023 8 iClick 2/2 N=306 2023 8 iClick 35-54 9 25001 52.6%47.4%47.2%52.8%55 1.0%98.7%0.3%5.9%1.3%3.3%13.4%36.6%26.1%20.6%5000 5001-8000 8001-15000 15001-25000 250015.2%25.8%36.6%25.8%6.5%2000 2001-5000 5001-8000 8001-15000 15001 92.5%0.3%18 2023.12 iResearch I 2001-8000 10-20%25-54 55 N=1214 2023 8 iClick 10.3%25.0%39.0%20.8%3.5%1.5%0-5%5-10%10-20%20-30%30-50%50%1020%2001-8000 2001-5000 36.2%5001-8000 31.1%8001-15000 14.6%200012.1%15001 5.9%55.0%69.4%68.0%39.0%22.5%9.3%9.8%32.5%22.5%21.3%22.2%28.5%18-24 25-34 35-54 55 19 2023.12 iResearch I N=1214 2023 8 iClick 33.6%38.1%38.6%40.4%47.4%49.9%51.2%2023 2023 20 2023.12 iResearch I 65.2%N=1214 2023 8 iClick 49%45%6%17.0%48.2%29.6%4.4%/65.2%212.1-2.2 2.3 22 2023.12 iResearch I 1/2/55 N=1214 2023 8 iClick 21.9%33.2%36.7%37.2%38.9%40.0%43.0%51.8%64.2%/()/()/()()18-24 TOP 1/TOP 2 TOP 3/25-34 35-54 55 TOP 1/TOP 2/TOP 3/TOP 1/TOP 2TOP 3TOP 1/TOP 2/TOP 3/23 2023.12 iResearch I 2/2 N=1214 2023 8 iClick 47.2%/55.3%()48.3%45.5%/54.9%53.2%52.6%49.2%48.2%47.7%24 2023.12 iResearch I 1/3 25-34(/)()ACGN N=1214 2023 8 iClick 18-24 25-34 55 47.4%39.2%41.0%43.0%47.2%47.3%47.9%59.2%35-54 45.4%40.4%ACGN 76.4%70.4%67.1%ACGN 69.9%65.0%55.9%ACGN 39.3%31.8%30.5%25 2023.12 iResearch I 2/3 N=1025 ACGN N=571 2023 8 iClick 7.5%8.2%11.3%29.8%30.2%34.3%39.1%38.4%36.1%19.3%18.7%13.8%4.4%4.6%4.5%ACGN 11.8%13.5%15.4%15.6%36.8%26.9%27.2%45.1%34.2%33.3%31.7%22.1%15.8%19.9%19.3%11.5%1.3%6.4%6.4%5.7%55 35-54 25-34 18-24 0-500 501-1000 1001-2000 2001-5000 5000 ACGN ACGN 5001 26 2023.12 iResearch I 3/3 25-54 N=1214 2023 8 iClick/39%39%/25-54()/()VR AR()/2.1.3./68.6%56.4%57.8%58.5%70.3%73.9%65.3%272.1-2.2 2.3 28 2023.12 iResearch I 1/2 N=969 2023 8 iClick 40.0%42.8%45.6%51.8%52.1%55.9%56.0%58.3%()()()()(citywalk)92%92%TOP 1TOP 2TOP 3 59.2%55.9%55.5%29 2023.12 iResearch I 2/2 N=969 2023 8 iClick 11.5%14.7%16.4%5.5%43.1%53.1%37.2%36.0%35.9%26.9%37.2%46.0%9.5%5.4%9.3%12.5%18-24 25-34 35-54 55 2-3 25-34 501-1000 37.2%1001-2000 24.8%5001 21.5%201-500 15.2%0-200 1.4%501-2000 2022 33 9 17 10 6 2022 54%7 2019 1067 9 17 10 6 743.42 2.45 22.8%9400 2.6 2023 1.39 1550.19 100%30 2023.12 iResearch I 1/2/N=799 2023 8 iClick 36.2%43.2%43.2%44.6%48.1%53.1%54.6%(3D)()(3D)0102030405060708/50.9%49.6%47.6%47.2%43.8%39.3%35.2%32.9%2023 31 2023.12 iResearch I 2/2 101-500 N=799 2023 8 iClick/010203/62.5%52.8%44.6%2.1%14.1%35.3%33.4%15.0%501201-500 101-200 51-100 0-50 101-500 101-200 201-500 68.7%2022 159 119 50 69 40 2475.89 15 2022 396 433 293 32 2023.12 iResearch I 1/2 N=1214 2023 8 iClick TOP165.5%TOP264.8%TOP364.7%()()50.3%48.1%46.6%45.5%()54.9%31.0%10.5%3.6%33 2023.12 iResearch I 2/2 10.8%29.7%47.5%23.2%54.1%53.3%41.9%56.0%32.1%14.1%9.6%19.9%2.6%1.0%1.0%0.7%0.3%2.0%0.3%55 35-54 25-34 18-24 25-34 N=1214 2023 8 iClick 25-34 9(2022 2035)4+X X 82 34 2023.12 iResearch I 1/2 N=1080 2023 8 iClick 38.9%39.8%40.7%45.3%47.6%47.8%47.9%()/()57.2%55.3%47.0%41.8%36.9%34.4%30.3%/62.9%52.9%46.5%37.2%28.5%/35 2023.12 iResearch I 2/2 N=1078 2023 8 iClick 41.0%51.9%47.2%42.0%36.0%37.9%44.1%38.6%43.7%63.5%64.6%56.8%31.8%48.1%54.9%42.8%55 35-54 25-34 18-24 2023()2022 273.34 37.66 28.77 2022 6804 2022 825 15805 217 3063 1608 220 2022 729 16.36 2022 12 71731 2022 365+54 94 36 2023.12 iResearch I N=690 2023 8 iClick 52.2%27.6%9.1%6.2%4.9%34.8%39.3%45.4%51.3%53.3%53.8%55.1%/59.8%51.2%47.0%54.1%50.4%372.1-2.2 2.3 38 2023.12 iResearch I VR 8K/12K VR VR 360 call 8K/12K VR 5G 8K/12K/360 VR RTCVR VR 3D RTC call 39 2023.12 iResearch I VR IP VR IP+APP 40 2023.12 iResearch I-+-&3D AR VR AR AR 3D VR 41 2023.12 iResearch I VR/AR 1.-LED 2.-VR/AR VR/AR 8K VR/AR VR/AR 3D VR 12342 2023.12 iResearch I 1.2.Z VR/AR VR VR 2D get VR/AR VR VR/43 2023.12 iResearch I 90 3D 2020 2019 67%ins 84%70%65%52%2019 22.3 2015 3.5 3D VR/AR/MR-5D VR IP 442.1-2.2 2.3 45 2023.12 iResearch I 5G IP 2023 9 5G 100 5G 2022 5G 5G 1 2 3 1 2 3 4 10 46 2023.12 iResearch I APP IPTV“”-CCG wild 2023 9 SMG-2023 4514.61 384 249.4%423.93 219%47 SMG 0348 2023.12 iResearch I 2023 8 76.4%SMG IP|SMG|Shanghai Eye|49 2023.12 iResearch I SMG SMG IP Z 2020 11 SMG SMG|APP IPTV 8K VR/AR 9000 3500 1000 IP 1+2+2020 11 SMG Z Z 80%SMG SMG 2023 50 2023.12 iResearch I SMG 010203 5-SMG SMG 51 2023.12 iResearch I IP 2023 9 2610 6 SMG 3 20 11 20 131 3 SMG IP SMG SMG AIGC8K VR/AR SMG 20 396 10 36 IP IP CITY JOG IP IP IP 52 2023.12 iResearch I SMG VR AI AR SMG+0 HUA VR VR SMG SMG+2023 HUA VR VR 360 4R AI 3D VR+3D Mapping AR-META 53BUSINESS COOPERATION400-026-54 LEGAL STATEMENTTHANKS
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