2014725_艾瑞咨询_大众点评O2O广告价值模型（25页）.pdf

O2O 2014 7 2 3 2013 2013 47%18%4 5 O2O 6 2014 O2O O2O 7 ROI 8=x x 9+=10 2:1:X1 X2=1 2+3:X3 3+4 11 3 1 3 4 3 3 3 4 3 3 3 4 3 12 1 8 9 8 6 6 7 7 7 6 6 7 13 1 2 3 3 2 2 2 2 2 2 2 2 45 3 1 25 14 15 2 16 17 1 pc iClick 200*1 2:1:X1 X2=1 2+3:X3 3+4 13,18 1 19 1 0.8 0.9 20.863.859.861.811.881.819 21 2 2015 O2O(PC)O2O(PC)22 2 A 1 2014 35 A A,2014 35 pc 23 2 pc GPS wifi 100 86-010-51283899 86-021-51082699 86-020-38010229 24