资源描述
2019 22019.12 iResearch I 1 2 3 SMS3 1 2 3 442019.12 iResearch I 2019 52019.12 iResearch I Wi-fi 2019 Wi-fi Wi-fi Wi-fi 62019.12 iResearch I9.610.110.510.911.511.912.2 12.412.612.8 12.989.8%90.7%92.0%92.5%91.9%91.9%92.2%92.3%92.1%92.1%92.2%19.5%18.3%16.0%13.7%9.7%7.7%5.8%2017Q1 2017Q2 2017Q3 2017Q4 2018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2019Q2 2019Q3mUserTracker-2017Q1-2019Q3 APP%UserTracker APP 2018 Q1 11.5 19.5%2019 Q1 12.6 9.7%APP APP 2019 Q3 92.2%APP Usertracker 2017 Q3 APP APP 92%72019.12 iResearch I UserTracker APP 2017 9 2018 9 2019 9 10.6 12.3 13 APP Usertracker 10.8 10.6 10.6 9.4 9.0 8.3 8.1 7.8 7.2 6.5 mUserTracker-2017 9 APP TOP10 12.3 12.3 12.2 10.3 10.1 9.4 9.3 8.8 8.0 8.0 mUserTracker-2018 9 APP TOP10 13.2 13.0 12.9 10.8 10.4 10.2 9.7 9.4 8.5 8.4 mUserTracker-2019 9 APP TOP1082019.12 iResearch I UserTracker 2017 APP 2017 Q1 APP APP 15.5 2019 Q3 26.7 2019 Q1 APP APP 130 2019 Q3 180 Usertracker 4.2 4.04.54.95.56.1 6.05.65.25.66.019.7 19.822.324.3 24.027.528.528.030.531.332.6mUserTracker-2017Q1-2019Q3 APP APP APP 24.3 25.5 25.3 25.728.131.7 31.7 30.4 30.733.2 34.0154.3159.4162.0160.7160.5178.6184.7183.9208.7213.8214.0mUserTracker-2017Q1-2019Q3 APP APP APP 15.5 26.7 130 18092019.12 iResearch I 2019 9 APP APP 12 5.8 94.2 33.6 APP Usertracker 12.0 8.3 7.7 7.2 6.8 6.1 5.8 5.6 5.5 5.0 mUserTracker-2019 9 APP TOP10 94.2 70.8 61.3 61.1 47.7 44.7 33.6 32.1 30.7 27.6 mUserTracker-2019 9 APP TOP10 13.8 12.0 9.9 8.3 8.0 7.4 5.8 5.1 4.6 4.6 mUserTracker-2019 9 APP TOP10102019.12 iResearch I StoreTracker APP APP APP 60%APP 20%APP APP-=/APP APP-=/APP APP StoreTracker 23.4%22.0%22.5%23.5%22.9%20.6%63.2%59.9%60.6%62.2%64.1%60.5%2018.10 2018.11 2018.12 2019.1 2019.2 2019.3StoreTracker-2018 10-2019 3 APP-APP APP APP APP APP 75.2%70.9%75.1%76.9%75.0%67.4%84.8%84.3%84.3%85.9%85.0%82.6%2018.10 2018.11 2018.12 2019.1 2019.2 2019.3StoreTracker-2018 10-2019 3 APP-APP APP112019.12 iResearch I C B 1 C 2 B-3 B C 2019 122019.12 iResearch I 1 2 3 4 2019 A B C 132019.12 iResearch I ROI 90%APP APP 2019 ROI14 1 2 3 4152019.12 iResearch I 55.4%44.6%mUserTracker-2019 9 APP 100.9 98.9 105.2 94.1 106.2 92.8 TGI TGI TGI UserTracker 2019 9 APP 55.4%TGI 100.9 44.7%TGI 98.9 TGI 105.2 106.2 TGI Target Group Index TGI=/*100 Usertracker 56.0%44.0%mUserTracker-2019 9 APP 57.2%42.8%mUserTracker-2019 9 APP 162019.12 iResearch I UserTracker APP TGI 100 TGI Target Group Index()TGI=/*100 Usertracker 24 27.3%25-30 24.4%31-35 25.3%36-40 16.1%40 7.0%12.9%22.9%24.8%20.5%13.8%5.2%100.9 100.8 100.1 98.0 98.0 24 25-30 31-35 36-40 40 100.3 99.9 100.1 99.9 100.0 99.8 mUserTracker-2019 9 APP TGITGI 172019.12 iResearch I 54.5%53.5%37.4%33.7%31.3%N=999 2019 11 Click 54.5%53.5%48.8%41.1%21.2%2019 37.4%33.7%31.3%29.3%24.5%24.4%21.5%19.0%18.9%16.8%2019 182019.12 iResearch I 8 12 14 16 18 22/N=999 2019 11 Click 0%10%20%2019 42.4%40.1%37.9%37.4%32.8%26.5%24.1%18.6%16.8%/2019/192019.12 iResearch I 6 3 6 3 1 19.9%26%40%N=999 2019 11 Click 19.9%39.1%35.7%26.0%35.9%34.7%39.9%41.8%39.9%27.2%33.5%38.0%26.7%28.8%22.1%21.7%21.7%14.0%15.1%18.0%16.0%16.9%15.2%14.5%9.3%8.9%8.0%9.7%9.3%8.9%7.6%7.4%4.6%3.5%3.6%3.3%4.3%3.8%3.7%4.4%3.2%3.2%2.9%3.1%3.2%3.0%3.0%2.6%4.0%4.5%3.8%8.4%7.5%Wi-fi 2019 1 2-3 3-5 5-10 10-20 20 202019.12 iResearch I Wi-fi 1 52%52.8%47.9%46.5%30%N=999 2019 11 Click 5.3%3.9%4.7%7.7%13.3%18.6%19.2%9.6%7.4%8.5%8.6%14.6%12.9%17.0%17.3%20.1%22.9%18.2%27.0%25.9%21.6%15.0%16.5%15.9%18.9%17.0%15.8%21.4%21.6%24.7%22.3%21.5%15.6%14.6%11.4%11.6%13.2%12.7%10.8%6.8%6.8%4.3%19.5%14.1%12.9%14.2%5.6%5.3%5.0%Wi-fi 2019 1 1 2-6 1 2-5 5-10 10 212019.12 iResearch I 5-10 5-10 Wi-fi 10 5 40%Wi-fi N=999 2019 11 Click 3.5%8.9%5.6%5.7%9.7%8.6%15.6%17.5%15.1%32.2%20.3%21.6%16.8%27.4%28.8%29.4%30.5%33.7%31.0%32.3%23.4%35.2%30.5%29.1%21.4%14.7%21.5%22.7%13.9%15.5%14.8%12.1%29.5%10.5%21.6%17.6%36.2%13.3%10.2%11.8%Wi-fi 2019 1 1-5 5-10 10-30 222019.12 iResearch I 64.8%43.3%40%N=999 2019 11 Click 6.5%11.3%24.3%22.6%16.7%14.1%4.4%2019 43.3%40.0%36.6%36.6%24.0%22.8%21.4%2019 17.8%46.9%35.2%232019.12 iResearch I 51.4%49.9%43%N=999 2019 11 Click 51.4%49.9%43.0%39.6%39.3%38.1%33.3%33.1%WiFi 2019 54.7%31.3%29.1%27.8%19.2%/2019 46.5%53.5%2019 242019.12 iResearch I N=999 2019 11 Click 0%10%20%30%40%2019 43.5%38.9%25.8%23.9%22.0%21.2%9.6%9.2%2019 252019.12 iResearch I N=999 2019 11 Click 52.9%42.4%38.1%35.8%33.2%/V 2019 54.7%46.4%43.8%36.6%30.5%2019 262019.12 iResearch I 2019 27 1 2 3 4282019.12 iResearch I 1 2 3 1 2 3 2019 292019.12 iResearch I 1 2 3 ARPU 2019 302019.12 iResearch I 2019 312019.12 iResearch I/2019 Wi-fi 322019.12 iResearch I/N=999 2019 11 Click 34.7%32.4%31.2%30.7%28.1%26.8%22.2%18.0%14.7%/2019/8:00-12:00 14:00-16:00 18:00-22:00 2019 332019.12 iResearch I A B A1 A2 A3 B1 B2 B3 1 2 32019 34 1 2 3 4352019.12 iResearch I 2019 362019.12 iResearch I 2019 2019 372019.12 iResearch I 2019-38 Keep Learning 400-026-2099 39
展开阅读全文