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2023.3 iResearch Inc.2 2023 3 iResearch I/SMS 4 1 2 3 4 55 iResearch I iResearch I 0-18 0-8 4-12 11-18/6 iResearch I 7 iResearch I 1/2 2018 1 2018 7 2018-2020 2019 1 2020 2 85%80%50%2020 8 2021 3 2021 5 8 iResearch I 2/2 2021 7 2021 7 2021 9 2021 12 2023 1 2021 3 2022 1 2020 3 2022 2021 7 2019 3 2019 2022 3 9 iResearch I iResearch I93.0%93.4%93.8%94.2%94.8%95.2%95.4%75.0%77.4%79.6%81.7%83.4%85.2%88.1%87.0%87.5%88.3%88.8%89.5%91.2%91.4%-20.0%0.0%20.0%40.0%60.0%80.0%100.0%88.0%90.0%92.0%94.0%96.0%98.0%100.0%2015 2016 2017 2018 2019 2020 2021%9 35 1517=1 2015-2021/17.717.416.8 16.817.117.117.0 17.016.916.716.314.413.612.812.612.4 12.412.512.812.912.712.615.815.515.014.414.013.713.413.113.012.912.8 2011-2021 10 1 2 3 4 511 iResearch I 0-18 N=1290 N=430 N=430 N=430 2023 1 34.4%31.6%43.5%21.4%52.2%25.8%7.1%53.0%24.0%10.6%47.7%29.8%10.9%33.8%31.1%37.2%32.1%43.6%20.0%42.9%30.4%12 iResearch I iResearch I 2021-2022 N=1117 N=257 N=430 N=430 2023 1 N=999 N=232 N=371 N=396 2023 1 2021-2022 66.0%58.2%67.3%89.9%67.8%65.2%86.7%67.8%65.0%/79.3%76.0%81.7%10.7%10.2%10.4%10.0%13.7%7.9%TOP1TOP1TOP113 iResearch I N=829 N=153 N=333 N=343 2023 1 45.8%47.0%39.0%44.2%38.6%43.7%10.0%14.4%17.3%11.7%15.8%21.1%28.1%26.9%31.3%60.3%57.2%47.6%35.8%54.2%53.2%44.3%30.0%32.8%19.9%15.8%14.0%9.0%7.3%13.5%43.6%51.2%45.5%47.4%41.5%41.0%14 iResearch I N=829 N=153 N=333 N=343 2023 1 55.1%50.3%47.3%46.6%26.7%24.3%21.9%11.4%11.1%3.9%67.7%58.8%51.4%51.1%30.9%28.1%21.8%7.4%4.7%6.0%56.7%55.5%51.5%47.7%32.4%29.8%24.2%7.9%7.3%5.9%15 iResearch I N=860 N=430 N=430 2023 1 3.7 3.9 1 5 3.6 3.7 1 5 3.9 4.0 1 5 3.3 3.5 1 516 iResearch I 0-18 N=1290 N=430 N=430 N=430 2023 1*17 iResearch I N=1117 N=257 N=430 N=430 2023 1 77.1%72.5%61.1%36.7%29.3%20.2%/72.1%57.6%53.2%53.1%50.3%38.2%/83.8%49.5%36.8%32.5%27.6%18.1%/18 1 2 3 4 51920 iResearch I/84.0%70.8%N=430 2023 1/21 iResearch I37.6%37.2%29.0%23.3%17.0%15.0%11.8%10.5%10.4%8.3%3.9%/37.6%37.2%29.0%23.3%N=301 2023 1 22 iResearch I 51.0%50.4%N=430 2023 1 51.0%50.4%26.9%23.0%20.2%16.4%16.0%2324 iResearch I STEAM STEAM 39.3%34.1%26.6%N=268 2023 1 39.3%34.1%26.6%11.8%11.6%4.1%STEAM 25 iResearch I 59.9%47.5%45.4%N=337 2023 1 59.9%47.5%45.4%22.1%9.6%7.6%26 iResearch I 0-18 N=1290 N=430 N=430 N=430 2023 1 2728 iResearch I82.2%78.0%47.3%N=860 N=430 N=430 2023 1 84.0%62.7%41.1%26.3%24.4%6.8%5.1%3.1%1.7%29 iResearch I iResearch I N=860 N=430 N=430 2023 1 N=860 N=430 N=430 2023 1 54.6%51.4%42.5%24.3%14.3%4.1%/65.3%60.2%44.6%32.4%17.3%3031 iResearch I/67.0%61.1%78.2%53.1%74.2%N=555 N=95 N=247 N=213 2023 1 67.0%61.1%49.8%5.6%/78.2%53.1%47.0%41.8%28.8%26.1%15.0%14.3%9.9%8.1%/74.2%34.9%30.4%24.5%24.5%22.5%11.8%5.4%4.6%32 iResearch I N=555 N=95 N=247 N=213 2023 1 60.2%37.5%29.9%28.6%23.5%18.9%16.5%15.2%/3334 iResearch I N=640 N=146 N=273 N=221 2023 1 52.6%49.6%41.9%37.9%36.4%27.9%/80.6%44.7%43.3%39.4%27.9%22.8%22.5%/68.2%46.7%37.6%29.0%25.4%22.6%20.0%/35 iResearch I 0-18 N=1290 N=430 N=430 N=430 2022 12,59.9%,31.0%,9.0%,56.6%,27.2%,16.2%,46.1%,40.0%,13.9%3637 iResearch I iResearch I 0-18 N=1290 N=430 N=430 N=430 2023 1 N=254 N=87 N=93 N=74 2023 1 20.2%21.7%17.2%24.5%25.2%41.3%55.3%53.1%41.5%50.2%30.7%30.1%/54.3%31.7%27.5%/53.2%29.4%21.8%/38 iResearch I N=87 N=93 N=74 2023 1 61.7%56.5%44.1%38.3%32.1%26.8%14.8%/50.0%40.7%32.6%31.9%28.4%26.7%22.1%/50.6%44.7%44.6%41.0%36.3%35.2%/39 iResearch I 0-18 N=1290 N=430 N=430 N=430 2022 12,28.7%,49.7%,21.6%,21.5%,44.4%,34.1%,26.2%,45.2%,28.6%59.9%56.6%46.1%40 1 2 3 4 541 iResearch I/42 iResearch I 1 2 3 XR AI 43 iResearch I AI VR 44 1 2 3 4 545 iResearch I 0-18 K12 2023 1=1 1 1=1 3 1 1 iclick 0-18/29 129046 iResearch I 1/2 40 0-8 N=430 2023 1 51.6%45.6%2.7%21-30 31-40 41-45 6.1%15.3%71.2%7.4%34.1%42.7%23.2%58.5%13.6%13.0%12.5%2.1%0.3%/11.9%10.8%10.4%7.8%7.7%7.1%6.0%5.1%5.0%4.7%4.7%4.1%4.0%2.8%1.9%1.1%0.9%0.9%0.7%2.3%/IT/48.3%45.8%5.1%0.7%/47 iResearch I 2/2 1-5 0-8 N=430 2023 1,84.1%,15.9%3.0%10.9%20.3%25.8%34.4%3.8%1.7%5000 5001-10000 10001-15000 15001-2000020001-5000050001-100000 10 12.4%45.9%41.3%0.4%0-1 2-3 4-6 7-8 48 iResearch I 1/2 31-40 4-12 N=430 2023 1 14.0%79.4%6.6%26-30 31-40 41-50 3.7%16.1%71.5%8.6%33.8%52.0%14.2%64.7%17.7%8.5%7.6%1.2%0.4%/14.4%13.4%12.1%8.4%8.0%6.2%5.4%5.0%4.6%4.6%4.1%3.0%2.8%2.0%1.9%1.2%1.1%0.9%0.6%0.4%/IT/49.3%46.2%4.4%0.0%/49 iResearch I 2/2 1.5-5 4-12 N=430 2023 1,92.8%,7.2%0.7%4.5%14.8%29.6%43.6%4.4%2.4%5000 5001-10000 10001-15000 15001-2000020001-5000050001-100000 10 16.8%40.4%34.9%7.9%4-6 7-8 9-10 11-12 50 iResearch I 1/2 31-50 11-18 N=430 2023 1 33.9%65.6%0.4%31-40 41-50 50 19.0%25.6%52.1%3.3%28.1%14.2%57.8%49.7%19.2%14.7%11.9%3.2%1.4%/11.5%8.3%8.3%7.9%7.8%7.8%6.5%5.9%5.8%5.4%5.1%3.9%3.5%3.3%1.9%1.5%1.3%1.2%0.4%2.7%/IT/51.6%43.5%4.9%/51 iResearch I 2/2 1-5 11-18 N=430 2023 1,92.8%,7.2%1.7%14.1%20.1%32.5%24.2%5.4%2.0%5000 5001-10000 10001-15000 15001-2000020001-5000050001-100000 10 5.3%48.8%45.9%11-12 13-15 16-18 52 IPO 53 2002 3000 400-026-Contact Us 54
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