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2023.3 iResearch Inc.2 1 2 3 43 iResearch I 2022 3 6-36 6-60 2015 1997 GB 10769-1997 2011 1989 GB 10775-1989 GB 10776-1989 C GB 10777-1989 5 GB 10778-1989 4 GB 10779-1989 5 GB 10780-1989 C 2011 GB/T 22570-2008 6-36 2014 2008 GB 10769-2010 25 6 GB 10770-2010 6 2010 GB 22570-2014 2014 1989-2008 2010-2014 4 iResearch I 2019-2030 A 7 No 609/2013 processed cereal-based food/baby food/2006/125/EC 5 iResearch I/6 iResearch I 1954 2015 2016-2018 2019 400 1989 2017 2022 6/1980-2013 2014-2018 2019 1980 7 iResearch I100117165218 268 304 357 40446049952758163770475579117.0%41.0%32.1%22.9%13.4%17.4%13.2%13.9%8.5%5.6%10.2%9.6%10.5%7.2%4.8%02004006008001000120014002012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023e 2024e 2025e 2026e 2027e%2020-2022 CAGR=8.4%2012-2027 8 iResearch I 2022 3 3221.2 3221.2 3221.2 3221.26-36 2743.3 2743.3 2743.3 2743.3%76.8%70.7%77.1%67.4%2105.9 1939.1 2115.1 1849.9 SKU 20.7 11.9 3.9 4.8 54.6 37.7 61.2 182.0 1127.4 448.6 186.9 828.8 237.4 87.0 49.8 153.3%45.0%16.5%9.4%29.1%CAGR CAGR2.3%2.8%2.2%3.2%CAGR-1.6%-1.0%-1.6%-0.7%CAGR1.2%10.0%2.4%10.7%CAGR2.9%2.5%6.6%3.2%CAGR4.1%12.8%9.3%15.2%2022-2027 CAGR 9 iResearch I iResearch I2013 1 2013 5 2013 9 2014 1 2014 5 2014 9 2015 1 2015 5 2015 9 2016 1 2016 5 2016 9 2017 1 2017 5 2017 9 2018 1 2018 5 2018 9 2019 1 2019 5 2019 9 2014 2015-2018 2014 2013-2019 1.2.268 304 357 4044604995271.36%1.26%1.09%1.04%0.85%0.75%0.68%2016 2017 2018 2019 2020 2021 2022%2016-2022 1 210 iResearch I 1.2.N=1600 2023 3-3.MRI-Simmons 2022 35.1%2020 75.5%2022 35.1%75.5%2022 22020 32013-2022 1117 165 218 268 304 357 404 460 499 527 20.5%21.8%23.1%24.5%26.0%27.6%29.3%31.1%33.1%35.1%2013 2014 2015 2016 2017 2018 2019 2020 2021 2022%11 iResearch I 2022 45%2019-2027 229265247237 238 245257 264 26941567787100114130142151133349 5054596469721211051261531892192532803002019 2020 2021 2022 2023e 2024e 2025e 2026e 2027e CAGR=14.4%CAGR=7.6%CAGR=11.7%CAGR=2.6%CAGR=8.4%12 iResearch I-O2O DTC/13 iResearch I 2014 162 2020 63 2021 160 2014 3001 3002 3003 2014 162 2017 2017 2020 63 2021 1602020 12714 iResearch I 15 iResearch I 2022/2 B CTG Evergreen Investment W One Limited 2021/11 B 2021/11 A+SIG 2021/9 Pre-A 2021/9 A 2021/8 3,000 2021/7 2021/5 A 2021/5 A+2021/4 A 1,000 2021/4 A 1 2021/3 2021/3 Pre-A SIG 2021/2 A+2021-2022 16 iResearch I 2018 2020 2020 2020 2016 2017 17 iResearch I N=939 2023 3-2022 TOP1048.4%47.2%44.4%44.3%42.6%42.6%41.6%37.8%35.1%34.7%/APP 18 iResearch I iResearch I 26.0%33.8%2022 2022 Q4 61.8%/SKU/-SKU 2022 3.6 3.4 4.1 4.4 5.8 2021Q4 2022Q1 2022Q2 2022Q3 2022Q4 2019-2022 36.0 52.0 63.0 72.0 13.9 35.3 26.1 33.3 2019 2020 2021 2022 1 2 3 4 5 6 7 8 9 10 11 12 2021-2022 14 4119 1 2 3 420 iResearch I GB10770-2010 2011 4 2021 2011 2018 2017 2015 2013 2011 11 31 2013 11 2015 12 2016 1 1 2021 7 GB10769-2010 25%2011 4 GB22570-2014 2014 11 2014 2017 2017 2 2018 12 21 iResearch I iResearch I29.8%37.3%33.7%42.1%44.3%43.2%41.0%43.7%44.0%68.5%36.9%42.2%44.7%48.3%50.0%50.7%51.6%51.7%56.7%83.8%/(1/3)2021 1.N=580 2.N=359 2023 3-45.0%51.0%50.0%59.5%57.1%55.9%2016 2017 2018 2019 2020 2021%2016-2021 2022 TOP1022 iResearch I:1.N=466 2.N=459 2023 3-(2/3)2022 11 45678910321 2022 32.3%40.1%34.0%27.5%23 iResearch I iResearch I(3/3)55%1.N=359 2.N=150 2023 3-1.N=359 2.N=197 2023 3-37.9%37.1%33.3%33.3%33.3%32.6%31.8%28.0%28.0%27.3%34.5%32.6%30.9%4.6%1530%3050%50%15%2022 42%55%2022 TOP10 24 iResearch I 2019 5 1 2 3 4 5 5 25 iResearch I 5 5 4 26 iResearch I 1.0 3.0 2.0 3.027 iResearch I iResearch I N=939 2023 3-1.N=524 2.N=415 2023 3-49.0%26.8%24.2%2022 19.5%27.9%2022 28 iResearch I C 29 iResearch I 30 iResearch I/6-12 1-2 2-3 3-6 2022 TOP10/6-24 2 N=939 2023 3-7-9 10-12 15 TOP1TOP2TOP3TOP4TOP5TOP6TOP7TOP8TOP9TOP1031 iResearch I N=939 2023 3-2022 TOP1044.2%44.8%45.2%47.5%48.4%49.3%50.2%51.4%53.4%71.0%32 1 2 3 433 iResearch I O2O ToB/O2O 34 iResearch I 1.N=939 2.N=524 3.N=415 2023 3-45.3%44.8%43.1%36.7%35.3%2022 TOP5 1 2 3 32.1%28.4%35 iResearch I N=939 2023 3-2023 3 6 60.9%22.2%16.9%2022 36 iResearch I 0.1/0.1 37 iResearch I42.6%38.2%31.8%31.0%29.0%28.3%27.7%27.5%26.9%26.8%/%N=939 2023 3-2022 69.7%2022 75%1 2 3 2022 TOP10 38 iResearch I N=412 2023 3-2022 TOP642.2%39.1%38.1%37.4%37.1%36.4%O2O O2O/O2O 39 iResearch I ToB 2022 6-3683.9%60.1%40.7%12.4%1 2 ToB-N=939 2023 3-40 1 2 3 441 iResearch I 95%5 42 iResearch I IP 2.3%2021 IP IP IP 43 iResearch I ESG ESG ESG ESG 2018 ESG Product People Planet 2026 100%100%ESG 44/360 U&A CEM-KPI ROI TMIC isv TMIC isv TMIC 45 2002 3000 400-026-Contact Us 46
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