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2022.3 iResearch Inc.2 2022.3 iResearch I 2021 34591 2025 46797 20 90 70 90 SMS 90 95 1 2 3 4 5 3 2022.3 iResearch I 0-14 0-3 3-14/4 1 2 3 4 55 2022.3 iResearch I 2015 2021 7 2021 10 2015 10 2021 7 2021 7 2021 2025 2021 11 30 60 3 5 2021 11 3 2021 11 60 158 90 188 15 10 2021 11 2021 12 2022 2 16 3 26 6 2022.3 iResearch I 2022.3 iResearch I 2021 1062 2020 2021-2025 2019 2020 2021-2025 winds 2022-2025 2016-2025 25.9%31.2%30.9%29.4%33.0%33.3%32.8%32.0%31.9%31.7%74.1%68.8%69.1%70.6%67.0%66.7%67.2%68.0%68.1%68.3%2016 2017 2018 2019 2020 2021e 2022e 2023e 2024e 2025e%2016-2025 879 981 713 629 593 515 441 435 418 415 413 776 805 1010 894 872 685 621 609 626 621 619 2015 2016 2017 2018 2019 2020 2021 2022e2023e2024e2025e 1655178617231523146512001062 1045 1044 1036 10327 2022.3 iResearch I 2022.3 iResearch I 2021 9.1%24100 13.6%2016-2021 2022-2025 2016-2021 2022-2025 23821 25974 28228 30733 32189 35128 37916 40733 43743 46961 9.0%8.7%8.9%4.7%9.1%7.9%7.4%7.4%7.4%2016 2017 2018 2019 2020 2021 2022e2023e2024e2025e2016-2025/%17111 18322 19853 21559 21210 24100 26046 27956 29948 32071 7.1%8.4%8.6%-1.6%13.6%8.1%7.3%7.1%7.1%2016 2017 2018 2019 2020 2021 2022e2023e2024e2025e2016-2025/%8 2022.3 iResearch I 20 90 70 90 20 90 2000-2015 2015-70 80 90 9 2022.3 iResearch I 20 80 2018 20 80 20 90 21-2018 2018-10 1 2 3 4 511 2022.3 iResearch I 2023 4 2021 34591 2025 46797 0-14 21015 23613 26593 29919 31231 34591 37552 40505 43554 46797 12.4%12.6%12.5%4.4%10.8%8.6%7.9%7.5%7.4%2016 2017 2018 2019 2020 2021 2022e 2023e 2024e 2025e2016-2025%12 2022.3 iResearch I 26.0%22.7%12.1%2021 9.3%0-3 26.0%22.7%12.1%9.3%6.9%5.1%4.8%4.5%8.6%2021 13 2022.3 iResearch I./.O2O././.2022 14 2022.3 iResearch I 2021 Babycare Top3 2021 Top3 Top1LEGO Top 2BABYCARETop 3 Top1HUGGIES Top 2BABYCARETop 3PAMPERS/Top1BABYCARETop 2 Top 3LUNASTORY Top1BABYCARETop 2Purcotton Top 3KUB/Top1BABYCARETop 2STOKKETop 3POUCH/Top1GREENNOSE Top 2BABYCARETop 3BEBEBUS 15 2022.3 iResearch I Babycare Babycare Babycare 2014 Babycare Babycare M 3D Babycare 2021 Gloden Babycare Babycare-1.40g 80g 2.3.Anti-stiction 4.7 EDI 16 2022.3 iResearch I C 2021 C 17 2022.3 iResearch I 2021 66.2%2021 33.8%2025 39.0%22.6%24.6%26.6%27.8%31.8%33.8%34.6%36.0%37.4%39.0%77.4%75.4%73.4%72.2%68.2%66.2%65.4%64.0%62.6%61.0%2016 2017 2018 2019 2020 2021 2022e 2023e 2024e 2025e%2016-2025 18 2022.3 iResearch I-19 2022.3 iResearch I 90 N=1000 2022 1 iclick 20-26 12.5%27-31 48.1%32-36 31.5%37-41 6.4%41 1.5%2021 5.1%17.5%67.4%8.0%2.0%/MBA 2021 3.8%9.9%22.8%28.3%22.6%8.2%4.4%3000 3000-5000 5001-8000 8001-10000 10001-15000 15001-20000 20000 2021 1.4%8.9%15.8%26.8%27.3%13.8%6.0%5000 5000-10000 10001-15000 15001-20000 20001-30000 30001-50000 50000 2021 90 60.6%20 2022.3 iResearch I 95 1.95 1995 1999 2.TGI Target Group Index)TGI=/*100 TGI=100 TGI 100 TGI 105 TGI N=1000 2022 1 iclick 38.2%95 TGI 170.5 1 76.4%TGI 117.9 22.6%TGI=179.9 45.5%95 44.7%95/TGI 143.5 95 54.5%95 20%TGI=107.2 28.5%95/TGI 108.2 36.6%95/TGI 125.7 95 34.1%95 37.4%95 21 2022.3 iResearch I 90 1.90 1990 1994 2.TGI Target Group Index)TGI=/*100 TGI=100 TGI 100 TGI 105 TGI N=1000 2022 1 iclick 36.4%90 TGI=107.6 1 35.2%TGI 111.6 90 83.4%TGI=102.2 49.5%90 90 32.4%25.8%TGI 103.3 103.9 90 50%90 20%TGI=101.4 34.7%90 36.4%90TGI 105.2 90 90 22 2022.3 iResearch I 85 1.85 1985 1989 2.TGI Target Group Index)TGI=/*100 TGI=100 TGI 100 TGI 105 TGI N=1000 2022 1 iclick 36.4%85 TGI 101.4 1 8535.2%1 5 14.6%TGI 115.9 85 TGI 102.2 45.7%85 10%-30%TGI 109.2 32.1%85 33.0%85 85 90 85 23 2022.3 iResearch I 80 80 1980 1984 2.TGI Target Group Index)TGI=/*100 TGI=100 TGI 100 TGI 105 TGI N=1000 2022 1 iclick 80 TGI 107.8 80 TGI 120.2 126.1 33.3%80 TGI 167.4 80 72.0%80 80 20%80 57.8%34.7%90 36.4%90TGI 105.2 90 80 45.3%80 24 2022.3 iResearch I 2022.3 iResearch I VS 60.2%40.8%33.0%N=1000 2022 1 iclick N=1000 2022 1 iclick 0.4%2.0%2.2%13.4%21.8%60.2%0.0%2.8%8.8%14.6%33.0%40.8%/2021 2021 TOP5 1 2 3/4/5 1 2 3/4 5 25 2022.3 iResearch I 2022.3 iResearch I VS N=1000 2022 1 iclick N=1000 2022 1 iclick 2021 TOP52021 TOP51/2/3/4 5 1 2 3 4/5 26 2022.3 iResearch I 2022.3 iResearch I VS N=1000 2022 1 iclick 2021 TOP52021 TOP5 N=1000 2022 1 iclick 1/4235 1/4235 27 2022.3 iResearch I 2022.3 iResearch I 56.7%2021 N=1000 2022 1 iclick N=1000 2022 1 iclick 0.3%16.4%18.3%18.5%18.6%19.6%26.0%27.8%29.4%29.4%29.8%31.7%36.6%37.7%39.8%44.7%/KOL/2021 56.7%35.8%7.5%2021 28 2022.3 iResearch I 90 70 80 90 N=1000 2022 1 iclick 35.8%34.6%34.3%31.7%31.3%/TOP1 TOP2 TOP3 TOP4 TOP52021 TOP5 29 2022.3 iResearch I N=1000 2022 1 iclick 0.4%11.9%17.2%19.9%23.6%24.5%26.9%30.4%31.6%34.7%36.8%44.0%45.0%47.5%48.0%48.0%50.0%55.5%66.4%/2021 30 2022.3 iResearch I 48.3%40.9%N=1000 2022 1 iclick 2021 0.3%19.3%23.8%24.8%27.8%31.4%33.7%36.2%39.0%40.9%48.3%/31 2022.3 iResearch I 80.9%52.4%N=1000 2022 1 iclick 2021/32 1 2 3 4 533 2022.3 iResearch I Babycare Babycare Z-1 6 Babycare 30 4500 Babycare Babycare 6 11 Babycare Babycare Babycare 40g 80g Anti-stiction 7 EDI Babycare Babycare C2B2M+O2O 2017 LTV 72%30%34 2022.3 iResearch I Babycare Babycare 2021 100%2020 2021 86%Babycare 450 Babycare LTV Babycare 35 2022.3 iResearch I Mothercare APP e GB PLUS AI 7000 450+GoodDesign(G-Mark)(ASTM)(CEN)66+135 SGS TUV Nord(CPSC)C2M C2B+APP=2014 CYBEX Evenflo urbini gb+36 2022.3 iResearch I/,37 2022.3 iResearch I 1997 B2B B2B2C O2O 38 2022.3 iResearch I 12 1 0-14+2 131+/KWMS+-+/+OEM 39 2022.3 iResearch I DTC APP 2013 DTC DTC B2C+DTC DTC 40 1 2 3 4 541 2022.3 iResearch I 43.3%PH N=1000 2022 1 iclick 2021 42 2022.3 iResearch I N=1000 2022 1 iclick/1.2.3.4.5.6./7.8.9.10.1.2.3.4.5.6.7.8.9.10.1.2.3.4./5.6.7.8.9.10./1.2.3.4.5.6.7.8.9.10.1.2.3.4.5./6./7.8.9.10.1.2.3.4./5.6./7./8.9.10.2021 TOP1043 1 2 3 4 544 2022.3 iResearch I 2022.3 iResearch I 90 95/20%38.2%35%N=1000 2022 1 iclick N=1000 2022 1 iclick 2021 0.1%29.4%29.6%34.4%35.4%35.9%36.0%38.2%52.1%/2021 15.9%16.1%16.9%17.1%18.6%18.6%18.9%19.2%20.2%21.9%22.4%23.9%24.2%24.4%25.0%25.9%26.2%27.1%27.9%29.3%29.6%30.8%30.9%/()/(/)/45 2022.3 iResearch I 5 43.8%N=1000 2022 1 iclick 10.2%14.0%17.5%19.2%20.3%25.4%29.7%29.8%30.2%32.7%34.0%/18.7%37.4%32.3%11.6%/4.8%23.0%28.4%12.5%16.1%7.7%7.5%1 1-2 3-4 5-6 7-8 8-9 10 2021 2021 2021 43.8%56.1%46 2022.3 iResearch I 90 95 N=1000 2022 1 iclick 32.1%36.2%37.3%37.5%39.7%41.4%45.8%50.7%52.1%()/0.3%16.2%29.0%30.4%46.6%50.1%56.2%2021 2021 0.1%21.9%23.2%24.2%25.2%27.1%29.0%29.3%30.5%30.8%32.1%35.1%35.6%35.8%/2021 47 2022.3 iResearch I 69.3%34.8%48.2%2020 2021 44.7%3 3-5 37.8%N=1000 2022 1 iclick 2020 48.2%2020 43.0%8.8%5.2%29.6%34.5%20.0%10.7%1 1 6 3-5 1-2 7.4%37.3%37.8%14.8%2.7%1 2-3 3-5 5-7 7 2021 2021 2021 69.3%48 2022.3 iResearch I/N=1000 2022 1 iclick 4.0%7.3%10.6%11.3%12.6%14.6%26.5%29.1%30.5%31.8%32.5%33.8%41.1%41.7%41.7%44.4%51.7%/0.9%7.7%11.1%8.5%16.2%19.7%19.7%28.2%30.8%29.9%17.1%38.5%36.8%32.5%25.6%29.1%36.8%2.2%14.6%11.7%10.9%10.9%14.6%20.4%27.7%35.8%35.0%22.6%35.8%43.1%39.4%30.7%40.9%38.7%2.7%6.5%10.8%11.9%12.4%15.1%25.9%26.5%27.6%38.4%26.5%31.4%41.1%36.2%33.0%45.9%46.5%3.0%4.8%9.0%11.4%9.6%13.8%26.9%30.5%23.4%32.9%25.1%26.9%42.5%32.3%31.1%40.7%46.1%2021/49 2022.3 iResearch I 36.4%N=1000 2022 1 iclick No.1 38.9%No.2 36.4%No.3 35.9%No.4 35.3%No.5 33.1%2021 TOP534.3%35.2%38.1%38.2%40.6%41.8%43.1%43.8%45.9%27.7%34.2%47.1%54.6%58.2%58.6%2021 2021 50 2022.3 iResearch I 2022.3 iResearch I/45%N=1000 2022 1 iclick N=1000 2022 1 iclick 2021 0.5%40.7%43.1%45.6%47.7%48.3%54.3%()2021 0.6%1.8%42.7%43.2%44.5%45.9%49.5%49.9%/51 2022.3 iResearch I 0-3 3-6 6 N=1000 2022 1 iclick No.1No.2No.3 0-3 3-6 6 0-3/0-3 0-3 3-6 3-6 3-6 6 6 2021 52 2022.3 iResearch I 2022.3 iResearch I N=1000 2022 1 iclick N=1000 2022 1 iclick 2021 0.2%28.1%31.3%33.0%34.7%36.7%39.4%40.2%45.1%48.9%()()()0.2%29.8%32.2%45.3%46.9%50.4%56.4%/2021 53 2022.3 iResearch I 2021 90 95 90 95 54 IPO 55 2002 3000 400-026-Contact Us 56
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